A data profile of the people who buy, follow and care about Smile in Brazil — modelled from more than twelve digital signal sources. Smile has an estimated audience of 8,280,482 people in Brazil.
Smile has an estimated audience of 8,280,482 people in Brazil. 65.7% are female, 34.3% are male, average age 39.1. Top brand affinities: Instagram, Rock music, Country music, Pop music, Medicine.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.83× the country average).
Demographically, the Smile audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Smile fan in Brazil is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Instagram.
The key figures that characterise the Smile profile in Brazil.
65.7% are female, 34.3% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 39.1 |
| Estimated audience size | 8,280,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Smile audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Smile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rock music | Music & Radio | 2.04× | ||
| 02 | Pop music | Music & Radio | 2.03× | ||
| 03 | Country music | Music & Radio | 1.90× | ||
| 04 | Hip hop music | Music & Radio | 1.89× | ||
| 05 | Internet & Social Media | 1.83× | |||
| 06 | Soul music | Music & Radio | 1.81× | ||
| 07 | Jazz music | Music & Radio | 1.75× | ||
| 08 | Electronic music | Music & Radio | 1.68× | ||
| 09 | Action movies | Movies & TV | 1.67× | ||
| 10 | Medicine | Business & Career | 1.65× | ||
| 11 | Hotmart | Shopping | 1.64× | ||
| 12 | PCI Concursos | Shopping | 1.64× | ||
| 13 | Basketball | Sports | 1.62× | ||
| 14 | Sewing | Home & Garden | 1.62× | ||
| 15 | Heavy metal music | Music & Radio | 1.62× | ||
| 16 | Casas Bahia | Shopping | 1.60× | ||
| 17 | Shopping malls | Shopping | 1.59× | ||
| 18 | Telecommunication | Technology & Electronics | 1.55× | ||
| 19 | Arezzo | Travel & Leisure | 1.54× | ||
| 20 | Candy | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.53× | |
| Spirituality | BALANCE | 1.41× | |
| Patriotism | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.62× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Smile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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