A data profile of the people who buy, follow and care about Arezzo in Brazil — modelled from more than twelve digital signal sources. Arezzo has an estimated audience of 14,578,620 people in Brazil.
The average Arezzo fan in Brazil is 39.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include mulheres, Hotmart, Moda Feminina, with strongest over-indexing on mulheres (1.63× the country average).
Demographically, the Arezzo audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Arezzo fan in Brazil is more female, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for mulheres.
The key figures that characterise the Arezzo profile in Brazil.
72.7% are female, 27.3% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 39.9 |
| Estimated audience size | 14,578,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Arezzo audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 55.3% |
| Italy | 10.2% |
| United States | 5.5% |
Where the Arezzo audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso do Sul | ~300K | 1.62× | |
| 02 | Minas Gerais | ~2M | 1.41× | |
| 03 | Federal District | ~300K | 1.41× | |
| 04 | Alagoas | ~300K | 1.35× | |
| 05 | Santa Catarina | ~900K | 1.33× | |
| 06 | São Paulo | ~4.5M | 1.24× | |
| 07 | Rondônia | ~100K | 1.23× | |
| 08 | Paraíba | ~400K | 1.20× | |
| 09 | Sergipe | ~200K | 1.12× | |
| 10 | Pernambuco | ~700K | 1.11× | |
| 11 | Rio Grande do Sul | ~900K | 1.03× | |
| 12 | Goiás | ~600K | 1.00× | |
| 13 | Mato Grosso | ~300K | 0.99× | |
| 14 | Espírito Santo | ~300K | 0.98× | |
| 15 | Rio de Janeiro | ~1.5M | 0.97× | |
| 16 | Paraná | ~900K | 0.97× | |
| 17 | Piauí | ~200K | 0.97× | |
| 18 | Rio Grande do Norte | ~200K | 0.93× | |
| 19 | Bahia | ~900K | 0.89× | |
| 20 | Acre | ~40K | 0.87× | |
| 21 | Tocantins | ~80K | 0.84× | |
| 22 | Roraima | ~30K | 0.73× | |
| 23 | Ceará | ~400K | 0.70× | |
| 24 | Pará | ~300K | 0.57× | |
| 25 | Maranhão | ~200K | 0.57× | |
| 26 | Amapá | ~30K | 0.55× | |
| 27 | Amazonas | ~100K | 0.52× |
The strongest cross-interests of the Arezzo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beleza na Web | Shopping | 1.68× | ||
| 02 | BTS | Music & Radio | 1.67× | ||
| 03 | JusBrasil | Internet & Social Media | 1.65× | ||
| 04 | Corpo Saudável | Topic | 1.65× | ||
| 05 | mulheres | Movies & TV | 1.63× | ||
| 06 | Moda Feminina | Fashion & Accessoires | 1.61× | ||
| 07 | Girl | Kids & Family | 1.61× | ||
| 08 | PCI Concursos | Shopping | 1.60× | ||
| 09 | Child development | Business & Career | 1.60× | ||
| 10 | Manicure & Pedicure | Beauty & Wellness | 1.60× | ||
| 11 | zap imóveis | Travel & Leisure | 1.59× | ||
| 12 | Manicure | Beauty & Wellness | 1.58× | ||
| 13 | Hotmart | Shopping | 1.57× | ||
| 14 | Riachuelo | Shopping | 1.56× | ||
| 15 | Lipstick | Beauty & Wellness | 1.54× | ||
| 16 | Smile | Beauty & Wellness | 1.54× | ||
| 17 | Cupcake | Food & Beverages | 1.53× | ||
| 18 | Tooth | Health | 1.53× | ||
| 19 | Chocolate brownie | Food & Beverages | 1.52× | ||
| 20 | Nail polish | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.23× | |
| Design Affinity | PREMIUM | 1.19× | |
| Healthy Lifestyle | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Convenience Orientation | PREMIUM | 0.76× | |
| Patriotism | CONSERVATISM | 0.77× |
Arezzo has an estimated audience of 14,578,620 people in Brazil, concentrated in São Paulo and Minas Gerais.
72.7% of Arezzo fans are female, 27.3% are male, with an average age of 39.9 years.
Arezzo fans show strongest brand affinity for mulheres (1.63×), Hotmart (1.57×), and Moda Feminina (1.61×) over the country average.
Arezzo fans in Brazil are most concentrated in São Paulo (reach ~4.5M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Arezzo itself, the audience over-indexes on Hotmart (1.57×), Moda Feminina (1.61×), PCI Concursos (1.6×), and Riachuelo (1.56×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Arezzo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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