Arezzo Audience in Brazil
Arezzo has an estimated audience of 14,578,620 people in Brazil. 72.7% are female, 27.3% are male, average age 39.9. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Hotmart, mulheres, Moda Feminina, PCI Concursos, Riachuelo.
The average Arezzo fan in Brazil is 39.9 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Hotmart, mulheres, Moda Feminina, with strongest over-indexing on Hotmart (1.57× the country average). Demographically, the Arezzo audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Arezzo fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 39.9 |
| Estimated audience size | 14,578,620 |
Audience persona
The typical Arezzo fan in Brazil is more female, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Hotmart.
Arezzo fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~4.5M | 1.24× |
| Minas Gerais | ~2M | 1.41× |
| Rio de Janeiro | ~1.5M | 0.97× |
| Santa Catarina | ~900K | 1.33× |
| Rio Grande do Sul | ~900K | 1.03× |
| Paraná | ~900K | 0.97× |
| Bahia | ~900K | 0.89× |
| Pernambuco | ~700K | 1.11× |
| Goiás | ~600K | 1× |
| Ceará | ~400K | 0.7× |
| Paraíba | ~400K | 1.2× |
| Mato Grosso do Sul | ~300K | 1.62× |
| Federal District | ~300K | 1.41× |
| Espírito Santo | ~300K | 0.98× |
| Alagoas | ~300K | 1.35× |
| Pará | ~300K | 0.57× |
| Mato Grosso | ~300K | 0.99× |
| Rio Grande do Norte | ~200K | 0.93× |
| Maranhão | ~200K | 0.57× |
| Piauí | ~200K | 0.97× |
| Sergipe | ~200K | 1.12× |
| Rondônia | ~100K | 1.23× |
| Amazonas | ~100K | 0.52× |
| Tocantins | ~80K | 0.84× |
| Acre | ~40K | 0.87× |
| Roraima | ~30K | 0.73× |
| Amapá | ~30K | 0.55× |
Top brand affinities of Arezzo fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hotmart | 1.57× | Shopping |
| mulheres | 1.63× | Movies & TV |
| Moda Feminina | 1.61× | Fashion & Accessoires |
| PCI Concursos | 1.6× | Shopping |
| Riachuelo | 1.56× | Shopping |
| Child development | 1.6× | Business & Career |
| Manicure & Pedicure | 1.6× | Beauty & Wellness |
| JusBrasil | 1.65× | Internet & Social Media |
| zap imóveis | 1.59× | Travel & Leisure |
| Cupcake | 1.53× | Food & Beverages |
| Tooth | 1.53× | Health |
| BTS | 1.67× | Music & Radio |
| Girl | 1.61× | Kids & Family |
| Corpo Saudável | 1.65× | |
| Lipstick | 1.54× | Beauty & Wellness |
| Smile | 1.54× | Beauty & Wellness |
| Chocolate brownie | 1.52× | Food & Beverages |
| Nail polish | 1.52× | Beauty & Wellness |
| Manicure | 1.58× | Beauty & Wellness |
| Beleza na Web | 1.68× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.23 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Design Affinity | PREMIUM | 1.19 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Luxury Orientation | PREMIUM | 1.12 |
| Pet Ownership | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 55.3% |
| Italy | 10.2% |
| United States | 5.5% |
See Arezzo audiences in other countries
More Region audiences in Brazil
- Regions of Brazil (15,784,537)
- Northeast Region, Brazil (13,891,096)
- Latin America (12,785,566)
- Atlantic Ocean (9,093,167)
- Maranhão (8,430,065)
Frequently asked questions
How many fans does Arezzo have in Brazil?
Arezzo has an estimated audience of 14,578,620 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Arezzo fans?
72.7% of Arezzo fans are female, 27.3% are male, with an average age of 39.9 years.
Which brands do Arezzo fans like most?
Arezzo fans show strongest brand affinity for Hotmart (1.57×), mulheres (1.63×), and Moda Feminina (1.61×) over the country average.
Where do Arezzo fans live in Brazil?
Arezzo fans in Brazil are most concentrated in São Paulo (reach ~4.5M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Arezzo fans also like?
Beyond Arezzo itself, the audience over-indexes on mulheres (1.63×), Moda Feminina (1.61×), PCI Concursos (1.6×), and Riachuelo (1.56×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Arezzo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.