Regions of Brazil Audience in Brazil
Regions of Brazil has an estimated audience of 15,784,536 people in Brazil. 57.8% are female, 42.2% are male, average age 39.7. Top brand affinities: MSN, Lodging, Radio, Real property, Bossa nova.
Top brand affinities include MSN, Lodging, Radio, with strongest over-indexing on MSN (2.14× the country average). Demographically, the Regions of Brazil audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Tradition, Patriotism.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Regions of Brazil fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 39.7 |
| Estimated audience size | 15,784,536 |
Audience persona
The typical Regions of Brazil fan in Brazil is more female, around 39.7 years old, with strong Tradition tendencies and a notable affinity for MSN.
Top brand affinities of Regions of Brazil fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 2.14× | News |
| Lodging | 2.47× | Travel & Leisure |
| Radio | 1.58× | Technology & Electronics |
| Real property | 1.5× | Home & Garden |
| Bossa nova | 2.11× | Music & Radio |
| Google Maps | 1.52× | Internet & Social Media |
| Spanish language | 1.71× | Politics & Society |
| Public transport | 1.57× | Cars & Mobility |
| Wikipedia | 1.56× | Internet & Social Media |
| Ceará | 1.84× | Travel & Leisure |
| Island | 1.95× | Travel & Leisure |
| Microwave oven | 1.61× | Home & Garden |
| Iberia (airline) | 2.18× | Travel & Leisure |
| Paraná Clube | 2.55× | Sports |
| Punta Cana | 2.8× | Travel & Leisure |
| Keanu Reeves | 2.04× | Movies & TV |
| Anne Hathaway | 1.72× | Movies & TV |
| Oscar Niemeyer | 3.44× | Arts & Culture |
| Churrascaria | 1.52× | Food & Beverages |
| Mexico | 1.72× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.44 |
| Patriotism | CONSERVATISM | 1.27 |
| Creativity | OPEN | 1.24 |
| Need for Security | CONSERVATISM | 1.18 |
| Spirituality | BALANCE | 1.16 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 59.1% |
| Mexico | 6.4% |
| United States | 4.9% |
See Regions of Brazil audiences in other countries
- Regions of Brazil — Germany
- Regions of Brazil — United States
- Regions of Brazil — United Kingdom
- Regions of Brazil — France
- Regions of Brazil — Italy
- Regions of Brazil — Spain
- Regions of Brazil — Japan
- Regions of Brazil — South Korea
- Regions of Brazil — India
- Regions of Brazil — Canada
- Regions of Brazil — Mexico
More Region audiences in Brazil
- Arezzo (14,578,621)
- Northeast Region, Brazil (13,891,096)
- Latin America (12,785,566)
- Atlantic Ocean (9,093,167)
- Maranhão (8,430,065)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Regions of Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.