A data profile of the people who buy, follow and care about Regions of Brazil in Brazil — modelled from more than twelve digital signal sources. Regions of Brazil has an estimated audience of 15,784,536 people in Brazil.
Regions of Brazil has an estimated audience of 15,784,536 people in Brazil. 57.8% are female, 42.2% are male, average age 39.7. Top brand affinities: MSN, Lodging, Radio, Real property, Bossa nova.
Top brand affinities include MSN, Lodging, Radio, with strongest over-indexing on MSN (2.14× the country average).
Demographically, the Regions of Brazil audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Regions of Brazil fan in Brazil is more female, around 39.7 years old, with strong Tradition tendencies and a notable affinity for MSN.
The key figures that characterise the Regions of Brazil profile in Brazil.
57.8% are female, 42.2% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 39.7 |
| Estimated audience size | 15,784,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Regions of Brazil audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 59.1% |
| Mexico | 6.4% |
| United States | 4.9% |
The strongest cross-interests of the Regions of Brazil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oscar Niemeyer | Arts & Culture | 3.44× | ||
| 02 | Punta Cana | Travel & Leisure | 2.80× | ||
| 03 | Paraná Clube | Sports | 2.55× | ||
| 04 | Lodging | Travel & Leisure | 2.47× | ||
| 05 | Iberia (airline) | Travel & Leisure | 2.18× | ||
| 06 | MSN | News | 2.14× | ||
| 07 | Bossa nova | Music & Radio | 2.11× | ||
| 08 | Keanu Reeves | Movies & TV | 2.04× | ||
| 09 | Island | Travel & Leisure | 1.95× | ||
| 10 | Ceará | Travel & Leisure | 1.84× | ||
| 11 | Anne Hathaway | Movies & TV | 1.72× | ||
| 12 | Mexico | Travel & Leisure | 1.72× | ||
| 13 | Spanish language | Politics & Society | 1.71× | ||
| 14 | Microwave oven | Home & Garden | 1.61× | ||
| 15 | Radio | Technology & Electronics | 1.58× | ||
| 16 | Public transport | Cars & Mobility | 1.57× | ||
| 17 | Wikipedia | Internet & Social Media | 1.56× | ||
| 18 | Google Maps | Internet & Social Media | 1.52× | ||
| 19 | Churrascaria | Food & Beverages | 1.52× | ||
| 20 | Real property | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.44× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Creativity | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.85× | |
| Quality Awareness | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Regions of Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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