A data profile of the people who buy, follow and care about Churrascaria in Brazil — modelled from more than twelve digital signal sources. Churrascaria has an estimated audience of 5,183,583 people in Brazil.
The average Churrascaria fan in Brazil is 42.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Paraná, Rio Grande do Sul.
Top brand affinities include Bolivia, Argentine cuisine, Puerto Rican cuisine, with strongest over-indexing on Bolivia (4.26× the country average).
Demographically, the Churrascaria audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Churrascaria fan in Brazil is more female, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Bolivia.
The key figures that characterise the Churrascaria profile in Brazil.
56.2% are female, 43.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 42.9 |
| Estimated audience size | 5,183,583 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Churrascaria audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 57.6% |
| United States | 18.6% |
| Portugal | 3.2% |
Where the Churrascaria audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~700K | 2.07× | |
| 02 | Santa Catarina | ~400K | 1.83× | |
| 03 | Mato Grosso do Sul | ~100K | 1.49× | |
| 04 | São Paulo | ~2M | 1.44× | |
| 05 | Rio Grande do Sul | ~400K | 1.44× | |
| 06 | Tocantins | ~40K | 1.20× | |
| 07 | Alagoas | ~90K | 1.16× | |
| 08 | Mato Grosso | ~100K | 1.07× | |
| 09 | Goiás | ~200K | 1.00× | |
| 10 | Ceará | ~200K | 0.99× | |
| 11 | Rondônia | ~40K | 0.98× | |
| 12 | Roraima | ~10K | 0.98× | |
| 13 | Pará | ~200K | 0.94× | |
| 14 | Espírito Santo | ~100K | 0.94× | |
| 15 | Federal District | ~80K | 0.94× | |
| 16 | Piauí | ~60K | 0.85× | |
| 17 | Paraíba | ~80K | 0.78× | |
| 18 | Acre | ~10K | 0.77× | |
| 19 | Minas Gerais | ~400K | 0.75× | |
| 20 | Bahia | ~300K | 0.75× | |
| 21 | Sergipe | ~40K | 0.72× | |
| 22 | Rio Grande do Norte | ~60K | 0.71× | |
| 23 | Pernambuco | ~200K | 0.70× | |
| 24 | Rio de Janeiro | ~300K | 0.69× | |
| 25 | Maranhão | ~90K | 0.68× | |
| 26 | Amazonas | ~60K | 0.68× | |
| 27 | Amapá | ~10K | 0.61× |
The strongest cross-interests of the Churrascaria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puerto Rican cuisine | Food & Beverages | 6.03× | ||
| 02 | Argentine cuisine | Food & Beverages | 5.97× | ||
| 03 | Portuguese cuisine | Food & Beverages | 4.80× | ||
| 04 | Nicaragua | Travel & Leisure | 4.55× | ||
| 05 | Bolivia | Travel & Leisure | 4.26× | ||
| 06 | Brazilian cuisine | Food & Beverages | 4.17× | ||
| 07 | Guatemala | Travel & Leisure | 4.13× | ||
| 08 | Steakhouse | Food & Beverages | 4.03× | ||
| 09 | Latin American cuisine | Food & Beverages | 3.02× | ||
| 10 | Meat | Food & Beverages | 2.33× | ||
| 11 | Kitchen | Home & Garden | 1.66× | ||
| 12 | Architecture | Business & Career | 1.66× | ||
| 13 | House | Home & Garden | 1.62× | ||
| 14 | Current events | Arts & Culture | 1.57× | ||
| 15 | Portuguese language | Politics & Society | 1.56× | ||
| 16 | Nature | Home & Garden | 1.56× | ||
| 17 | Quality of life | Health | 1.52× | ||
| 18 | Soccer | Sports | 1.51× | ||
| 19 | FIFA World Cup | Sports | 1.51× | ||
| 20 | Fluminense Football Club | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.45× | |
| Creativity | OPEN | 1.42× | |
| Indulgence | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.96× | |
| Early Adopter Mentality | POWER | 0.96× | |
| Pet Ownership | JOY | 1.11× |
Churrascaria has an estimated audience of 5,183,583 people in Brazil, concentrated in São Paulo and Paraná.
56.2% of Churrascaria fans are female, 43.8% are male, with an average age of 42.9 years.
Churrascaria fans show strongest brand affinity for Bolivia (4.26×), Argentine cuisine (5.97×), and Puerto Rican cuisine (6.03×) over the country average.
Churrascaria fans in Brazil are most concentrated in São Paulo (reach ~2M), Paraná (reach ~700K), and Rio Grande do Sul (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Churrascaria itself, the audience over-indexes on Argentine cuisine (5.97×), Puerto Rican cuisine (6.03×), Portuguese cuisine (4.8×), and Soccer (1.51×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Churrascaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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