A data profile of the people who buy, follow and care about Brazilian cuisine in Brazil — modelled from more than twelve digital signal sources. Brazilian cuisine has an estimated audience of 4,031,734 people in Brazil.
The average Brazilian cuisine fan in Brazil is 44.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
The key figures that characterise the Brazilian cuisine profile in Brazil.
61.8% are female, 38.2% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 44.6 |
| Estimated audience size | 4,031,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Brazilian cuisine audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 50.9% |
| United States | 13.0% |
| Mexico | 5.8% |
Where the Brazilian cuisine audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Norte | ~70K | 1.05× | |
| 02 | Piauí | ~60K | 1.05× | |
| 03 | Sergipe | ~40K | 1.04× | |
| 04 | Roraima | ~10K | 1.04× | |
| 05 | Paraíba | ~80K | 1.03× | |
| 06 | Mato Grosso do Sul | ~60K | 1.03× | |
| 07 | Alagoas | ~60K | 1.02× | |
| 08 | Rondônia | ~30K | 1.02× | |
| 09 | Tocantins | ~30K | 1.02× | |
| 10 | Amapá | ~10K | 1.01× | |
| 11 | Acre | ~10K | 1.01× | |
| 12 | Espírito Santo | ~80K | 1.00× | |
| 13 | Amazonas | ~70K | 1.00× | |
| 14 | Rio de Janeiro | ~400K | 0.99× | |
| 15 | Federal District | ~70K | 0.99× | |
| 16 | Pará | ~100K | 0.98× | |
| 17 | Maranhão | ~100K | 0.98× | |
| 18 | Mato Grosso | ~70K | 0.98× | |
| 19 | Pernambuco | ~200K | 0.96× | |
| 20 | Goiás | ~100K | 0.96× | |
| 21 | Ceará | ~200K | 0.95× | |
| 22 | Bahia | ~200K | 0.94× | |
| 23 | Santa Catarina | ~200K | 0.94× | |
| 24 | Rio Grande do Sul | ~200K | 0.93× | |
| 25 | Paraná | ~200K | 0.92× | |
| 26 | Minas Gerais | ~400K | 0.89× | |
| 27 | São Paulo | ~800K | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Brazilian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.