Rascasse Audience Intelligence

Italian cuisine Audience in Brazil

A data profile of the people who buy, follow and care about Italian cuisine in Brazil — modelled from more than twelve digital signal sources. Italian cuisine has an estimated audience of 10,729,944 people in Brazil.

#1among Cuisine in Brazil#326among Topic in Brazil#38in Food & Beverages

The average Italian cuisine fan in Brazil is 41.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Italian cuisine profile in Brazil.

Audience size
10.7M
in Brazil
Gender
66.6%♀
33.4% male
Age
41.2
average years
Country rank
#500
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Italian cuisine fans

66.6% are female, 33.4% are male, average age 41.2.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Italian cuisine audience in Brazil
MetricValue
Female66.6%
Male33.4%
Average age41.2
Estimated audience size10,729,944
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Italian cuisine audience in Brazil
Age bracketShare%
16-1914%
20-2920%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Italian cuisine audience comes from Brazil.

Worldwide audience distribution share by country for Italian cuisine
CountryShare
United States16.3%
Italy9.2%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Italian cuisine audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Italian cuisine fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~200K1.17×
02Sergipe~100K1.10×
03Rio Grande do Norte~200K1.06×
04Amazonas~200K1.05×
05Mato Grosso do Sul~200K1.04×
06Alagoas~200K1.04×
07São Paulo~3M1.03×
08Maranhão~300K1.03×
09Espírito Santo~200K1.02×
10Piauí~200K1.02×
11Paraíba~200K1.01×
12Rondônia~90K1.00×
13Amapá~40K1.00×
14Acre~40K1.00×
15Roraima~30K1.00×
16Pernambuco~500K0.99×
17Pará~300K0.99×
18Mato Grosso~200K0.99×
19Rio Grande do Sul~600K0.96×
20Ceará~500K0.96×
21Goiás~400K0.96×
22Santa Catarina~500K0.95×
23Bahia~700K0.94×
24Rio de Janeiro~900K0.93×
25Paraná~600K0.92×
26Minas Gerais~1M0.90×
27Tocantins0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Brazil

See Italian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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