Italian cuisine Audience in Italy
Italian cuisine has an estimated audience of 23,468,048 people in Italy. 59.2% are female, 40.8% are male, average age 43.2. Top regions: Lombardy, Lazio, Tuscany. Top brand affinities: Frying pan, Saffron, La Cucina Italiana, Salumi, Risotto.
The average Italian cuisine fan in Italy is 43.2 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Tuscany. Top brand affinities include Frying pan, Saffron, La Cucina Italiana, with strongest over-indexing on Frying pan (1.52× the country average). Demographically, the Italian cuisine audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Italian cuisine fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 43.2 |
| Estimated audience size | 23,468,048 |
Audience persona
The typical Italian cuisine fan in Italy is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Frying pan.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,626,279 | 1.12× |
| Lazio | 4,440,000 | 1.55× |
| Tuscany | 2,220,312 | 1.43× |
| Campania | 1,918,950 | 0.73× |
| Veneto | 1,645,744 | 0.89× |
| Emilia-Romagna | 1,456,022 | 0.76× |
| Sicilia | 1,288,502 | 0.63× |
| Piedmont | 1,108,493 | 0.64× |
| Puglia | 1,010,020 | 0.62× |
| Liguria | 575,056 | 0.87× |
| Calabria | 508,922 | 0.71× |
| Friuli-Venezia Giulia | 492,608 | 1.11× |
| Marche | 442,244 | 0.76× |
| Trentino-Alto Adige/Südtirol | 440,110 | 0.99× |
| Sardinia | 400,757 | 0.61× |
| Abruzzo | 381,443 | 0.74× |
| Umbria | 354,263 | 0.93× |
| Basilicata | 212,183 | 0.99× |
| Molise | 178,403 | 1.6× |
| Aosta Valley | 112,275 | 2.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Frying pan | 1.52× | Home & Garden |
| Saffron | 1.56× | Food & Beverages |
| La Cucina Italiana | 1.68× | Food & Beverages |
| Salumi | 1.5× | Food & Beverages |
| Risotto | 1.56× | Food & Beverages |
| Push-up | 1.56× | Sports |
| Sweepstakes | 1.55× | Games |
| Bruschetta | 1.53× | Food & Beverages |
| Squid | 1.5× | Pets & Animals |
| Menu | 1.53× | Food & Beverages |
| Carlo Cracco | 1.54× | Food & Beverages |
| Clerks | 1.88× | Movies & TV |
| Sleeping Beauty (1959 film) | 1.91× | Movies & TV |
| InterRail | 1.95× | Cars & Mobility |
| Rana | 1.53× | Food & Beverages |
| Gut flora | 1.52× | Health |
| Cetaphil | 1.69× | Beauty & Wellness |
| Eggplant | 1.64× | Food & Beverages |
| Essilor | 1.55× | Fashion & Accessoires |
| White rice | 1.66× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.12 |
| Indulgence | JOY | 1.06 |
| Extroversion | THRILL | 1.04 |
| Luxury Orientation | PREMIUM | 1.01 |
| Healthy Lifestyle | BALANCE | 0.95 |
| Social Media Usage | JOY | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 9.2% |
| Japan | 8.4% |
See Italian cuisine audiences in other countries
More Cuisine audiences in Italy
- Mediterranean cuisine (9,714,455)
- Vegetarian cuisine (8,514,198)
- Japanese cuisine (7,686,731)
- French cuisine (6,466,608)
- Chinese cuisine (5,274,315)
Frequently asked questions
How many fans does Italian cuisine have in Italy?
Italian cuisine has an estimated audience of 23,468,048 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Italian cuisine fans?
59.2% of Italian cuisine fans are female, 40.8% are male, with an average age of 43.2 years.
Which brands do Italian cuisine fans like most?
Italian cuisine fans show strongest brand affinity for Frying pan (1.52×), Saffron (1.56×), and La Cucina Italiana (1.68×) over the country average.
Where do Italian cuisine fans live in Italy?
Italian cuisine fans in Italy are most concentrated in Lombardy (reach 4,626,279), Lazio (reach 4,440,000), and Tuscany (reach 2,220,312). These three regions account for the largest share of the active audience.
What other brands do Italian cuisine fans also like?
Beyond Italian cuisine itself, the audience over-indexes on Saffron (1.56×), La Cucina Italiana (1.68×), Salumi (1.5×), and Risotto (1.56×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.