A data profile of the people who buy, follow and care about Italian cuisine in Italy — modelled from more than twelve digital signal sources. Italian cuisine has an estimated audience of 23,468,048 people in Italy.
The average Italian cuisine fan in Italy is 43.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Frying pan, Saffron, La Cucina Italiana, with strongest over-indexing on Frying pan (1.52× the country average).
Demographically, the Italian cuisine audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Italian cuisine fan in Italy is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Frying pan.
The key figures that characterise the Italian cuisine profile in Italy.
59.2% are female, 40.8% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 43.2 |
| Estimated audience size | 23,468,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Italian cuisine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 9.2% |
| Japan | 8.4% |
Where the Italian cuisine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~4M | 1.36× | |
| 02 | Tuscany | ~2M | 1.19× | |
| 03 | Lombardy | ~4.5M | 1.09× | |
| 04 | Aosta Valley | ~60K | 1.09× | |
| 05 | Molise | ~100K | 1.04× | |
| 06 | Friuli-Venezia Giulia | ~500K | 1.02× | |
| 07 | Trentino-Alto Adige/Südtirol | ~400K | 1.00× | |
| 08 | Basilicata | ~200K | 1.00× | |
| 09 | Umbria | ~400K | 0.99× | |
| 10 | Liguria | ~600K | 0.98× | |
| 11 | Abruzzo | ~500K | 0.97× | |
| 12 | Veneto | ~2M | 0.96× | |
| 13 | Calabria | ~700K | 0.96× | |
| 14 | Marche | ~600K | 0.96× | |
| 15 | Sardinia | ~600K | 0.95× | |
| 16 | Sicilia | ~2M | 0.91× | |
| 17 | Emilia-Romagna | ~1.5M | 0.91× | |
| 18 | Puglia | ~1.5M | 0.91× | |
| 19 | Campania | ~2.5M | 0.90× | |
| 20 | Piedmont | ~1.5M | 0.90× |
The strongest cross-interests of the Italian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | InterRail | Cars & Mobility | 1.95× | ||
| 02 | Sleeping Beauty (1959 film) | Movies & TV | 1.91× | ||
| 03 | Clerks | Movies & TV | 1.88× | ||
| 04 | Cetaphil | Beauty & Wellness | 1.69× | ||
| 05 | La Cucina Italiana | Food & Beverages | 1.68× | ||
| 06 | White rice | Food & Beverages | 1.66× | ||
| 07 | Eggplant | Food & Beverages | 1.64× | ||
| 08 | Saffron | Food & Beverages | 1.56× | ||
| 09 | Risotto | Food & Beverages | 1.56× | ||
| 10 | Push-up | Sports | 1.56× | ||
| 11 | Sweepstakes | Games | 1.55× | ||
| 12 | Essilor | Fashion & Accessoires | 1.55× | ||
| 13 | Carlo Cracco | Food & Beverages | 1.54× | ||
| 14 | Bruschetta | Food & Beverages | 1.53× | ||
| 15 | Menu | Food & Beverages | 1.53× | ||
| 16 | Rana | Food & Beverages | 1.53× | ||
| 17 | Frying pan | Home & Garden | 1.52× | ||
| 18 | Gut flora | Health | 1.52× | ||
| 19 | Salumi | Food & Beverages | 1.50× | ||
| 20 | Squid | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.20× | |
| Price Sensitivity | PREMIUM | 1.15× | |
| DIY Mentality | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Community Orientation | OPEN | 0.64× | |
| Individualism | JOY | 0.72× |
Italian cuisine has an estimated audience of 23,468,048 people in Italy, concentrated in Lombardy and Lazio.
59.2% of Italian cuisine fans are female, 40.8% are male, with an average age of 43.2 years.
Italian cuisine fans show strongest brand affinity for Frying pan (1.52×), Saffron (1.56×), and La Cucina Italiana (1.68×) over the country average.
Italian cuisine fans in Italy are most concentrated in Lombardy (reach ~4.5M), Lazio (reach ~4M), and Campania (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Italian cuisine itself, the audience over-indexes on Saffron (1.56×), La Cucina Italiana (1.68×), Salumi (1.5×), and Risotto (1.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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