Rascasse Audience Intelligence

Italian cuisine Audience in India

A data profile of the people who buy, follow and care about Italian cuisine in India — modelled from more than twelve digital signal sources. Italian cuisine has an estimated audience of 6,538,267 people in India.

#4among Cuisine in India#592among Topic in India#45in Food & Beverages

The average Italian cuisine fan in India is 32.6 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Italian cuisine profile in India.

Audience size
6.5M
in India
Gender
34.7%♀
65.3% male
Age
32.6
average years
Country rank
#824
Topic in India
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Italian cuisine fans

34.7% are female, 65.3% are male, average age 32.6.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Italian cuisine audience in India
MetricValue
Female34.7%
Male65.3%
Average age32.6
Estimated audience size6,538,267
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Italian cuisine audience in India
Age bracketShare%
16-1931%
20-2930%
30-3919%
40-4911%
50+9%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Italian cuisine audience comes from India.

Worldwide audience distribution share by country for Italian cuisine
CountryShare
United States16.3%
Italy9.2%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Italian cuisine audience in India is strongest.

Fig. 05

Top regions by affinity

Italian cuisine fans by region: top regions in India
#RegionReachAffinity×
01Goa~10K2.02×
02Uttarakhand~40K1.33×
03Maharashtra~400K1.22×
04Karnataka~200K1.22×
05Sikkim~3K1.08×
06Haryana~90K1.07×
07Tamil Nadu~200K1.05×
08Punjab (region)~90K1.04×
09Nagaland~5K1.02×
10Mizoram~5K1.02×
11Arunachal Pradesh~4K1.01×
12Meghalaya~7K1.00×
13Telangana~90K0.99×
14Manipur~8K0.99×
15Gujarat~200K0.98×
16West Bengal~200K0.95×
17Himachal Pradesh~20K0.95×
18Tripura~8K0.93×
19Chhattisgarh~40K0.91×
20Jharkhand~50K0.85×
21Jammu and Kashmir~30K0.84×
22Kerala~80K0.83×
23Rajasthan~100K0.82×
24Assam~50K0.82×
25Uttar Pradesh~300K0.80×
26Madhya Pradesh~100K0.80×
27Odisha~60K0.79×
28Andhra Pradesh~60K0.77×
29Bihar~80K0.63×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in India

See Italian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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