A data profile of the people who buy, follow and care about Italian cuisine in Finland — modelled from more than twelve digital signal sources. Italian cuisine has an estimated audience of 631,440 people in Finland.
Italian cuisine has an estimated audience of 631,440 people in Finland. 70.7% are female, 29.3% are male, average age 43.0. Top brand affinities: Dernières Nouvelles d'Alsace, Ilta-Sanomat, Finnair, Viking Line, Recipes.
Top brand affinities include Dernières Nouvelles d'Alsace, Ilta-Sanomat, Finnair, with strongest over-indexing on Dernières Nouvelles d'Alsace (1.53× the country average).
Demographically, the Italian cuisine audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Italian cuisine fan in Finland is more female, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Dernières Nouvelles d'Alsace.
The key figures that characterise the Italian cuisine profile in Finland.
70.7% are female, 29.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 43.0 |
| Estimated audience size | 631,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Italian cuisine audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 9.2% |
| Japan | 8.4% |
The strongest cross-interests of the Italian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizza | Food & Beverages | 2.16× | ||
| 02 | Desserts | Food & Beverages | 1.92× | ||
| 03 | Veganism | Food & Beverages | 1.89× | ||
| 04 | Chocolate | Food & Beverages | 1.86× | ||
| 05 | Coffee | Food & Beverages | 1.80× | ||
| 06 | Barbecue | Food & Beverages | 1.73× | ||
| 07 | Recipes | Food & Beverages | 1.64× | ||
| 08 | Eating | Food & Beverages | 1.62× | ||
| 09 | Finnair | Travel & Leisure | 1.59× | ||
| 10 | Painting | Arts & Culture | 1.59× | ||
| 11 | Ilta-Sanomat | News | 1.58× | ||
| 12 | Dance | Business & Career | 1.58× | ||
| 13 | Wine | Food & Beverages | 1.55× | ||
| 14 | Viking Line | Cars & Mobility | 1.54× | ||
| 15 | X | Internet & Social Media | 1.54× | ||
| 16 | Dernières Nouvelles d'Alsace | News | 1.53× | ||
| 17 | Magazines | Literature | 1.52× | ||
| 18 | Danske Bank | Business & Career | 1.51× | ||
| 19 | Dogs | Pets & Animals | 1.51× | ||
| 20 | Kotipizza | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.40× | |
| Travelling | THRILL | 1.06× | |
| Urban Lifestyle | OPEN | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.49× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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