A data profile of the people who buy, follow and care about Kotipizza in Finland — modelled from more than twelve digital signal sources. Kotipizza has an estimated audience of 1,696,345 people in Finland.
Kotipizza has an estimated audience of 1,696,345 people in Finland. 58.3% are female, 41.7% are male, average age 38.1. Top brand affinities: Hesburger, WhatsApp, Sandwich, Pizza, Ice Hockey World Championships.
Top brand affinities include Hesburger, WhatsApp, Sandwich, with strongest over-indexing on Hesburger (12.99× the country average).
Demographically, the Kotipizza audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.
The typical Kotipizza fan in Finland is more female, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Hesburger.
The key figures that characterise the Kotipizza profile in Finland.
58.3% are female, 41.7% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 38.1 |
| Estimated audience size | 1,696,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Kotipizza audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 97.9% |
| United States | 0.8% |
| Sweden | 0.3% |
The strongest cross-interests of the Kotipizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hesburger | Food & Beverages | 12.99× | ||
| 02 | Sandwich | Food & Beverages | 7.56× | ||
| 03 | French fries | Food & Beverages | 7.16× | ||
| 04 | KFC | Food & Beverages | 6.55× | ||
| 05 | Internet & Social Media | 6.34× | |||
| 06 | Fast food restaurants | Food & Beverages | 5.41× | ||
| 07 | Taco Bell | Food & Beverages | 5.06× | ||
| 08 | Pizza | Food & Beverages | 3.99× | ||
| 09 | Hamburger | Food & Beverages | 3.84× | ||
| 10 | Dinner | Food & Beverages | 2.57× | ||
| 11 | Subway | Food & Beverages | 2.24× | ||
| 12 | Online games | Games | 2.21× | ||
| 13 | Burger King | Food & Beverages | 2.05× | ||
| 14 | Desserts | Food & Beverages | 1.99× | ||
| 15 | Stockmann | Shopping | 1.91× | ||
| 16 | Ice Hockey World Championships | Sports | 1.65× | ||
| 17 | Finnair | Travel & Leisure | 1.61× | ||
| 18 | Intersport | Shopping | 1.61× | ||
| 19 | Mobile phones | Technology & Electronics | 1.59× | ||
| 20 | Dogs | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.75× | |
| Social Media Usage | JOY | 1.61× | |
| Career Orientation | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Individualism | JOY | 0.78× | |
| Luxury Orientation | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Kotipizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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