A data profile of the people who buy, follow and care about Mobile phones in Finland — modelled from more than twelve digital signal sources. Mobile phones has an estimated audience of 1,505,502 people in Finland.
Mobile phones has an estimated audience of 1,505,502 people in Finland. 51.8% are female, 48.2% are male, average age 44.8. Top brand affinities: Google, Facebook, Dernières Nouvelles d'Alsace, Iltalehti, Finland.
Top brand affinities include Google, Facebook, Dernières Nouvelles d'Alsace, with strongest over-indexing on Google (1.8× the country average).
Demographically, the Mobile phones audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Mobile phones fan in Finland is balanced, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Google.
The key figures that characterise the Mobile phones profile in Finland.
51.8% are female, 48.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 44.8 |
| Estimated audience size | 1,505,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Mobile phones audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 5.3% |
| Brazil | 4.9% |
The strongest cross-interests of the Mobile phones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Android (operating system) | Technology & Electronics | 1.92× | ||
| 02 | Technology & Electronics | 1.87× | |||
| 03 | Internet & Social Media | 1.80× | |||
| 04 | Social network | Internet & Social Media | 1.76× | ||
| 05 | Internet & Social Media | 1.70× | |||
| 06 | Photograph | Technology & Electronics | 1.61× | ||
| 07 | Leisure | Travel & Leisure | 1.60× | ||
| 08 | Social media | Business & Career | 1.60× | ||
| 09 | Kotipizza | Food & Beverages | 1.59× | ||
| 10 | Northern Europe | Politics & Society | 1.59× | ||
| 11 | Helsinki | Travel & Leisure | 1.57× | ||
| 12 | Nordic countries | Travel & Leisure | 1.56× | ||
| 13 | Sweden | Travel & Leisure | 1.56× | ||
| 14 | Culture | Literature | 1.55× | ||
| 15 | Europe | Travel & Leisure | 1.55× | ||
| 16 | Shoes | Fashion & Accessoires | 1.54× | ||
| 17 | Dernières Nouvelles d'Alsace | News | 1.52× | ||
| 18 | Iltalehti | News | 1.52× | ||
| 19 | Software | Technology & Electronics | 1.52× | ||
| 20 | Finland | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.38× | |
| Urban Lifestyle | OPEN | 1.00× | |
| Travelling | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.23× | |
| Patriotism | CONSERVATISM | 0.48× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Mobile phones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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