A data profile of the people who buy, follow and care about Nordic countries in Finland — modelled from more than twelve digital signal sources. Nordic countries has an estimated audience of 1,888,818 people in Finland.
Nordic countries has an estimated audience of 1,888,818 people in Finland. 62.0% are female, 38.0% are male, average age 45.1. Top brand affinities: Finnair, Google, Helsinki, Stockmann, Shoes.
Top brand affinities include Finnair, Google, Helsinki, with strongest over-indexing on Finnair (1.77× the country average).
Demographically, the Nordic countries audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Nordic countries fan in Finland is more female, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Nordic countries profile in Finland.
62.0% are female, 38.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 45.1 |
| Estimated audience size | 1,888,818 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Nordic countries audience comes from Finland.
| Country | Share |
|---|---|
| Japan | 31.6% |
| Sweden | 8.6% |
| United States | 7.2% |
The strongest cross-interests of the Nordic countries audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stockholm | Travel & Leisure | 2.26× | ||
| 02 | Finnair | Travel & Leisure | 1.77× | ||
| 03 | Lindex | Fashion & Accessoires | 1.73× | ||
| 04 | Hair products | Beauty & Wellness | 1.72× | ||
| 05 | Dogs | Pets & Animals | 1.71× | ||
| 06 | Stockmann | Shopping | 1.70× | ||
| 07 | Happiness | Health | 1.70× | ||
| 08 | Internet & Social Media | 1.68× | |||
| 09 | Wikipedia | Internet & Social Media | 1.68× | ||
| 10 | Shoes | Fashion & Accessoires | 1.66× | ||
| 11 | Intersport | Shopping | 1.66× | ||
| 12 | Trivago | Travel & Leisure | 1.66× | ||
| 13 | Meat | Food & Beverages | 1.64× | ||
| 14 | Internet & Social Media | 1.63× | |||
| 15 | Spas | Beauty & Wellness | 1.63× | ||
| 16 | Helsinki | Travel & Leisure | 1.62× | ||
| 17 | Mobile phones | Technology & Electronics | 1.56× | ||
| 18 | Danske Bank | Business & Career | 1.54× | ||
| 19 | Video games | Games | 1.51× | ||
| 20 | Current events | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Career Orientation | POWER | 1.42× | |
| Design Affinity | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.96× | |
| Mindfulness | BALANCE | 0.98× | |
| Social Media Usage | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Nordic countries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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