Nordic countries Audience in United States

Nordic countries logo

Nordic countries has an estimated audience of 3,447,912 people in United States. 52.5% are female, 47.5% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Mothercare, Wok, Goop, Governor of Michigan.

The average Nordic countries fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Mothercare, Wok, with strongest over-indexing on Natural rubber (12.03× the country average). Demographically, the Nordic countries audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Nordic countries fans

Demographic split for Nordic countries audience in United States
MetricValue
Female52.5%
Male47.5%
Average age41.8
Estimated audience size3,447,912

Audience persona

The typical Nordic countries fan in United States is balanced, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Nordic countries in United States
RegionReachAffinity
California475,8471.25×
Texas288,3570.97×
New York271,8691.41×
Florida214,1690.92×
Illinois128,1331.12×
Pennsylvania122,7321.06×
Virginia106,4861.27×
Massachusetts103,9081.53×
New Jersey103,6211.18×
Georgia103,1980.97×
Washington103,0241.49×
North Carolina102,1710.98×
Ohio97,3140.92×
Michigan90,0271×
Maryland75,4011.27×
Arizona63,8230.91×
Indiana61,9040.98×
Colorado60,9581.12×
Tennessee60,9530.88×
Minnesota52,3661.06×
Oregon51,9931.32×
Missouri49,3110.89×
Wisconsin47,8250.92×
Connecticut43,1821.25×
South Carolina40,8210.79×
Kentucky40,7700.94×
Utah34,7181.12×
Oklahoma32,9650.86×
Alabama32,4100.67×
Nevada31,6260.95×
Louisiana31,5710.71×
Iowa26,1450.92×
Kansas24,6000.91×
Washington, District of Columbia21,8882.11×
Arkansas21,0900.74×
Mississippi18,2610.64×
Idaho15,1590.88×
Nebraska14,8660.86×
New Hampshire14,3541.06×
Hawaii13,2990.9×
Maine13,0531.06×
West Virginia12,3950.77×
New Mexico11,5620.67×
Rhode Island10,9281×
Delaware7,8770.83×
Montana7,2860.76×
Vermont6,8161.13×
Alaska6,6860.91×
North Dakota6,3020.89×
South Dakota5,0340.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nordic countries audience
BrandAffinityCategory
Natural rubber12.03×Cars & Mobility
Mothercare6.91×Kids & Family
Wok13.57×Food & Beverages
Goop9.95×Internet & Social Media
Governor of Michigan12.87×Politics & Society
Hibachi12.87×Food & Beverages
headspace15×Health
Google Home10.18×Technology & Electronics
Cherish (group)16.14×Music & Radio
Vocal harmony6.24×Music & Radio
Urban Outfitters2.56×Shopping
Grace Slick11.82×Music & Radio
Grinch5.32×Movies & TV
Fairy godmother8.98×Literature
Voter registration5.74×Politics & Society
Elsword19.29×Games
El Paso County, Colorado15.08×Travel & Leisure
Urban horticulture4.13×Home & Garden
Ira Glass19.37×Music & Radio
Guitarist (magazine)10.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nordic countries audience
TraitClusterScore
Design AffinityPREMIUM2.96
PatriotismCONSERVATISM1.98
SustainabilityBALANCE1.93
TravellingTHRILL1.81
Early Adopter MentalityPOWER1.75
Sports ActivityPOWER1.56

Worldwide distribution

Worldwide audience distribution share by country for Nordic countries
CountryShare
Japan31.6%
Sweden8.6%
United States7.2%

See Nordic countries audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Nordic countries have in United States?

Nordic countries has an estimated audience of 3,447,912 people in United States, concentrated in California and Texas.

What is the gender split and age of Nordic countries fans?

52.5% of Nordic countries fans are female, 47.5% are male, with an average age of 41.8 years.

Which brands do Nordic countries fans like most?

Nordic countries fans show strongest brand affinity for Natural rubber (12.03×), Mothercare (6.91×), and Wok (13.57×) over the country average.

Where do Nordic countries fans live in United States?

Nordic countries fans in United States are most concentrated in California (reach 475,847), Texas (reach 288,357), and New York (reach 271,869). These three regions account for the largest share of the active audience.

What other brands do Nordic countries fans also like?

Beyond Nordic countries itself, the audience over-indexes on Mothercare (6.91×), Wok (13.57×), Goop (9.95×), and Governor of Michigan (12.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nordic countries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.