Nordic countries Audience in United States
Nordic countries has an estimated audience of 3,447,912 people in United States. 52.5% are female, 47.5% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Circle K, Capital One, Google Maps, Billy Bob Thornton, Demi Moore.
The average Nordic countries fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Circle K, Capital One, Google Maps, with strongest over-indexing on Circle K (28.43× the country average). Demographically, the Nordic countries audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Nordic countries fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 41.8 |
| Estimated audience size | 3,447,912 |
Audience persona
The typical Nordic countries fan in United States is balanced, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Circle K.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 475,847 | 1.25× |
| Texas | 288,357 | 0.97× |
| New York | 271,869 | 1.41× |
| Florida | 214,169 | 0.92× |
| Illinois | 128,133 | 1.12× |
| Pennsylvania | 122,732 | 1.06× |
| Virginia | 106,486 | 1.27× |
| Massachusetts | 103,908 | 1.53× |
| New Jersey | 103,621 | 1.18× |
| Georgia | 103,198 | 0.97× |
| Washington | 103,024 | 1.49× |
| North Carolina | 102,171 | 0.98× |
| Ohio | 97,314 | 0.92× |
| Michigan | 90,027 | 1× |
| Maryland | 75,401 | 1.27× |
| Arizona | 63,823 | 0.91× |
| Indiana | 61,904 | 0.98× |
| Colorado | 60,958 | 1.12× |
| Tennessee | 60,953 | 0.88× |
| Minnesota | 52,366 | 1.06× |
| Oregon | 51,993 | 1.32× |
| Missouri | 49,311 | 0.89× |
| Wisconsin | 47,825 | 0.92× |
| Connecticut | 43,182 | 1.25× |
| South Carolina | 40,821 | 0.79× |
| Kentucky | 40,770 | 0.94× |
| Utah | 34,718 | 1.12× |
| Oklahoma | 32,965 | 0.86× |
| Alabama | 32,410 | 0.67× |
| Nevada | 31,626 | 0.95× |
| Louisiana | 31,571 | 0.71× |
| Iowa | 26,145 | 0.92× |
| Kansas | 24,600 | 0.91× |
| Washington, District of Columbia | 21,888 | 2.11× |
| Arkansas | 21,090 | 0.74× |
| Mississippi | 18,261 | 0.64× |
| Idaho | 15,159 | 0.88× |
| Nebraska | 14,866 | 0.86× |
| New Hampshire | 14,354 | 1.06× |
| Hawaii | 13,299 | 0.9× |
| Maine | 13,053 | 1.06× |
| West Virginia | 12,395 | 0.77× |
| New Mexico | 11,562 | 0.67× |
| Rhode Island | 10,928 | 1× |
| Delaware | 7,877 | 0.83× |
| Montana | 7,286 | 0.76× |
| Vermont | 6,816 | 1.13× |
| Alaska | 6,686 | 0.91× |
| North Dakota | 6,302 | 0.89× |
| South Dakota | 5,034 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Circle K | 28.43× | Shopping |
| Capital One | 15.77× | Business & Career |
| Google Maps | 11.92× | Internet & Social Media |
| Billy Bob Thornton | 24.72× | Movies & TV |
| Demi Moore | 24.84× | Movies & TV |
| Indeed.com | 9.85× | Business & Career |
| Diane Keaton | 13.54× | Movies & TV |
| CarGurus | 12.7× | Cars & Mobility |
| AccuWeather | 13.73× | Home & Garden |
| Bruce Willis | 14.58× | Movies & TV |
| Google News | 11.15× | News |
| DeviantArt | 12.91× | Internet & Social Media |
| Beetlejuice | 8.81× | Movies & TV |
| Clint Eastwood | 14.93× | Movies & TV |
| Enterprise Rent-A-Car | 9.82× | Cars & Mobility |
| Patrick Swayze | 19.82× | Movies & TV |
| Aaron Rodgers | 10.14× | Sports |
| Nicole Kidman | 14.03× | Movies & TV |
| Blake Lively | 14.84× | Movies & TV |
| Khan Academy | 12.48× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.96 |
| Patriotism | CONSERVATISM | 1.98 |
| Sustainability | BALANCE | 1.93 |
| Travelling | THRILL | 1.81 |
| Early Adopter Mentality | POWER | 1.75 |
| Sports Activity | POWER | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 31.6% |
| Sweden | 8.6% |
| United States | 7.2% |
See Nordic countries audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
Frequently asked questions
How many fans does Nordic countries have in United States?
Nordic countries has an estimated audience of 3,447,912 people in United States, concentrated in California and Texas.
What is the gender split and age of Nordic countries fans?
52.5% of Nordic countries fans are female, 47.5% are male, with an average age of 41.8 years.
Which brands do Nordic countries fans like most?
Nordic countries fans show strongest brand affinity for Circle K (28.43×), Capital One (15.77×), and Google Maps (11.92×) over the country average.
Where do Nordic countries fans live in United States?
Nordic countries fans in United States are most concentrated in California (reach 475,847), Texas (reach 288,357), and New York (reach 271,869). These three regions account for the largest share of the active audience.
What other brands do Nordic countries fans also like?
Beyond Nordic countries itself, the audience over-indexes on Capital One (15.77×), Google Maps (11.92×), Billy Bob Thornton (24.72×), and Demi Moore (24.84×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nordic countries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.