Scandinavia Audience in United States

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Scandinavia has an estimated audience of 3,140,496 people in United States. 58.3% are female, 41.7% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Norway, Nordic countries, Sweden, Oslo, Landscape.

The average Scandinavia fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Norway, Nordic countries, Sweden, with strongest over-indexing on Norway (8.17× the country average). Demographically, the Scandinavia audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Scandinavia fans

Demographic split for Scandinavia audience in United States
MetricValue
Female58.3%
Male41.7%
Average age40.5
Estimated audience size3,140,496

Audience persona

The typical Scandinavia fan in United States is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Norway.

Top regions in United States

Top regions ranked by reach for Scandinavia in United States
RegionReachAffinity
California372,1621.08×
Texas268,9271×
Florida213,4391×
New York205,5421.17×
Illinois112,1001.07×
Pennsylvania107,4541.02×
North Carolina95,8391.01×
Georgia95,0620.98×
Ohio89,5400.93×
Virginia88,3651.16×
Michigan83,2531.01×
New Jersey82,3611.03×
Massachusetts75,8151.23×
Washington66,9361.06×
Arizona63,6850.99×
Tennessee62,3450.99×
Indiana55,5240.97×
Maryland55,4871.03×
Missouri53,7731.06×
Colorado52,8961.07×
Wisconsin51,7921.1×
South Carolina41,2660.87×
Alabama38,7110.88×
Kentucky38,0610.97×
Louisiana37,9420.94×
Oregon36,4991.01×
Minnesota36,0780.8×
Oklahoma34,4210.99×
Connecticut34,2241.09×
Nevada28,1840.93×
Iowa25,4700.98×
Utah24,3770.87×
Arkansas24,0840.93×
Kansas23,9580.97×
Mississippi20,1230.78×
Idaho15,8511.01×
Hawaii14,5941.08×
New Hampshire14,4001.16×
Nebraska14,2960.91×
West Virginia14,0920.96×
New Mexico13,5280.86×
Maine12,9631.15×
Washington, District of Columbia10,8211.15×
Rhode Island10,2501.03×
Montana9,4641.09×
Alaska8,1691.22×
Delaware7,4810.86×
Vermont6,5681.19×
South Dakota6,4350.89×
North Dakota4,3020.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scandinavia audience
BrandAffinityCategory
Norway8.17×Travel & Leisure
Nordic countries10.65×Travel & Leisure
Sweden8.49×Travel & Leisure
Oslo16.39×Travel & Leisure
Landscape2.85×Travel & Leisure
Northern Europe6.86×Politics & Society
Fjord Norway34.79×Travel & Leisure
Country1.64×Travel & Leisure
Finland5.18×Travel & Leisure
Circle K2.43×Shopping
Coast3.28×Travel & Leisure
Stockholm University18.21×Business & Career
Designer1.93×Home & Garden
Vikings (TV series)2.67×Movies & TV
Stockholm8.57×Travel & Leisure
Wilderness3.09×Travel & Leisure
Toronto-Dominion Bank2.49×Business & Career
Europe1.76×Travel & Leisure
Visit Norway27.63×Travel & Leisure
Order (business)1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scandinavia audience
TraitClusterScore
Design AffinityPREMIUM4.5
SustainabilityBALANCE1.94
PatriotismCONSERVATISM1.81
TravellingTHRILL1.71
Quality AwarenessPREMIUM1.7
Early Adopter MentalityPOWER1.54

Worldwide distribution

Worldwide audience distribution share by country for Scandinavia
CountryShare
Sweden10.3%
Germany8.9%
United States8.6%

See Scandinavia audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Scandinavia have in United States?

Scandinavia has an estimated audience of 3,140,496 people in United States, concentrated in California and Texas.

What is the gender split and age of Scandinavia fans?

58.3% of Scandinavia fans are female, 41.7% are male, with an average age of 40.5 years.

Which brands do Scandinavia fans like most?

Scandinavia fans show strongest brand affinity for Norway (8.17×), Nordic countries (10.65×), and Sweden (8.49×) over the country average.

Where do Scandinavia fans live in United States?

Scandinavia fans in United States are most concentrated in California (reach 372,162), Texas (reach 268,927), and Florida (reach 213,439). These three regions account for the largest share of the active audience.

What other brands do Scandinavia fans also like?

Beyond Scandinavia itself, the audience over-indexes on Nordic countries (10.65×), Sweden (8.49×), Oslo (16.39×), and Landscape (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scandinavia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.