Northern Europe Audience in United States

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Northern Europe has an estimated audience of 4,408,261 people in United States. 54.6% are female, 45.4% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Bank account, Urban Outfitters, Israel, Collectable.

The average Northern Europe fan in United States is 44.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Bank account, Urban Outfitters, with strongest over-indexing on Natural rubber (8.52× the country average). Demographically, the Northern Europe audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Northern Europe fans

Demographic split for Northern Europe audience in United States
MetricValue
Female54.6%
Male45.4%
Average age44.3
Estimated audience size4,408,261

Audience persona

The typical Northern Europe fan in United States is balanced, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Northern Europe in United States
RegionReachAffinity
California488,6851.01×
Texas347,3410.92×
Florida285,8280.96×
New York220,6710.9×
Pennsylvania175,2471.18×
North Carolina138,6011.04×
Ohio133,8500.99×
Illinois124,3540.85×
Georgia117,7450.87×
Washington113,9961.29×
Virginia102,6430.96×
Michigan101,1780.88×
Tennessee97,8101.11×
New Jersey91,9690.82×
South Carolina89,9701.36×
Arizona88,0100.98×
Massachusetts83,0710.96×
Indiana80,5291×
Missouri74,1161.04×
Minnesota67,5441.07×
Maryland65,3090.86×
Kentucky64,5381.17×
Oregon63,3401.25×
Oklahoma62,0111.27×
Colorado61,6440.89×
Alabama53,4100.87×
Louisiana53,1210.93×
Wisconsin49,2830.74×
Nevada41,8690.98×
Connecticut41,4030.94×
Utah41,0881.04×
Arkansas37,0731.02×
Mississippi34,4330.95×
Kansas33,0380.95×
Iowa33,0150.91×
Nebraska25,0621.13×
Idaho23,9901.09×
West Virginia22,2141.08×
Maine18,4121.17×
New Hampshire18,3031.05×
Hawaii17,9350.95×
New Mexico16,0160.72×
Rhode Island14,3791.02×
South Dakota12,9321.27×
Montana11,6270.95×
Washington, District of Columbia11,4280.86×
Delaware10,4620.86×
Alaska10,3321.1×
North Dakota9,9151.09×
Vermont7,2190.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Northern Europe audience
BrandAffinityCategory
Natural rubber8.52×Cars & Mobility
Bank account7.02×Business & Career
Urban Outfitters4.94×Shopping
Israel3.46×Travel & Leisure
Collectable2.01×Kids & Family
Nationality2.42×Politics & Society
Halsey, Oregon8.01×Travel & Leisure
Alaska1.61×Travel & Leisure
Jeep Wagoneer5.33×Cars & Mobility
3D printing2.2×Technology & Electronics
Product design1.64×Business & Career
Nasal cavity6.74×Health
Litter box1.67×Pets & Animals
Urban horticulture2.66×Home & Garden
Electrolyte3.43×Health
Regional styles of Mexican music1.85×Music & Radio
Voter registration3.05×Politics & Society
Nebraska Cornhuskers football2.2×Sports
Julius Caesar (play)3.88×
Acoustic music2.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Northern Europe audience
TraitClusterScore
PatriotismCONSERVATISM3.9
Risk AppetiteTHRILL3
Luxury OrientationPREMIUM2.38
TravellingTHRILL2.33
Design AffinityPREMIUM2.11
SustainabilityBALANCE2.07

Worldwide distribution

Worldwide audience distribution share by country for Northern Europe
CountryShare
United States15.1%
United Kingdom11.4%
Sweden8.5%

See Northern Europe audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Northern Europe have in United States?

Northern Europe has an estimated audience of 4,408,261 people in United States, concentrated in California and Texas.

What is the gender split and age of Northern Europe fans?

54.6% of Northern Europe fans are female, 45.4% are male, with an average age of 44.3 years.

Which brands do Northern Europe fans like most?

Northern Europe fans show strongest brand affinity for Natural rubber (8.52×), Bank account (7.02×), and Urban Outfitters (4.94×) over the country average.

Where do Northern Europe fans live in United States?

Northern Europe fans in United States are most concentrated in California (reach 488,685), Texas (reach 347,341), and Florida (reach 285,828). These three regions account for the largest share of the active audience.

What other brands do Northern Europe fans also like?

Beyond Northern Europe itself, the audience over-indexes on Bank account (7.02×), Urban Outfitters (4.94×), Israel (3.46×), and Collectable (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.