Primark Audience in United States
Primark has an estimated audience of 8,007,227 people in United States. 77.0% are female, 23.0% are male, average age 34.5. Top regions: New York, Florida, Illinois. Top brand affinities: Very (online retailer), Fashion Nova, Princess Polly, SHEIN, Weddings.
The average Primark fan in United States is 34.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Illinois. Top brand affinities include Very (online retailer), Fashion Nova, Princess Polly, with strongest over-indexing on Very (online retailer) (141.02× the country average). Demographically, the Primark audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Primark fans
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 34.5 |
| Estimated audience size | 8,007,227 |
Audience persona
The typical Primark fan in United States is more female, around 34.5 years old, with strong Design Affinity tendencies and a notable affinity for Very (online retailer).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 2,794,687 | 6.25× |
| Florida | 1,250,395 | 2.31× |
| Illinois | 926,950 | 3.48× |
| New Jersey | 855,103 | 4.2× |
| Pennsylvania | 723,616 | 2.68× |
| Massachusetts | 609,712 | 3.86× |
| Texas | 485,695 | 0.71× |
| California | 392,491 | 0.45× |
| Virginia | 375,844 | 1.93× |
| Maryland | 355,905 | 2.59× |
| North Carolina | 317,221 | 1.32× |
| Michigan | 244,034 | 1.17× |
| Connecticut | 198,978 | 2.48× |
| Georgia | 152,764 | 0.62× |
| Ohio | 97,562 | 0.4× |
| South Carolina | 82,168 | 0.68× |
| Indiana | 79,679 | 0.54× |
| Tennessee | 77,649 | 0.48× |
| Washington, District of Columbia | 55,803 | 2.32× |
| Washington | 54,792 | 0.34× |
| Wisconsin | 51,093 | 0.42× |
| Arizona | 49,204 | 0.3× |
| Missouri | 43,463 | 0.34× |
| Colorado | 42,480 | 0.34× |
| Rhode Island | 42,086 | 1.65× |
| Alabama | 36,936 | 0.33× |
| Minnesota | 36,457 | 0.32× |
| Kentucky | 35,814 | 0.36× |
| Louisiana | 35,025 | 0.34× |
| Delaware | 30,944 | 1.4× |
| New Hampshire | 29,509 | 0.94× |
| Nevada | 29,146 | 0.38× |
| Oklahoma | 24,867 | 0.28× |
| Oregon | 23,409 | 0.26× |
| Utah | 21,136 | 0.29× |
| Mississippi | 20,320 | 0.31× |
| Arkansas | 19,447 | 0.29× |
| Kansas | 18,156 | 0.29× |
| Iowa | 18,048 | 0.27× |
| Maine | 14,484 | 0.5× |
| West Virginia | 13,337 | 0.36× |
| Nebraska | 10,761 | 0.27× |
| New Mexico | 10,160 | 0.25× |
| Hawaii | 8,316 | 0.24× |
| Idaho | 7,584 | 0.19× |
| Vermont | 6,330 | 0.45× |
| North Dakota | 3,424 | 0.21× |
| South Dakota | 3,252 | 0.18× |
| Montana | 3,169 | 0.14× |
| Alaska | 3,143 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Very (online retailer) | 141.02× | |
| Fashion Nova | 6.97× | Shopping |
| Princess Polly | 13.68× | Fashion & Accessoires |
| SHEIN | 13.7× | Shopping |
| Weddings | 3.48× | Kids & Family |
| Euphoria | 2.36× | Movies & TV |
| Superman | 2.19× | Movies & TV |
| Hair Extensions | 4.79× | Beauty & Wellness |
| Self care | 3.63× | Health |
| Food and drink | 1.7× | Food & Beverages |
| TikTok | 2.25× | Internet & Social Media |
| Long hair | 4.61× | Beauty & Wellness |
| Gregorian calendar | 15.42× | Politics & Society |
| Beauty | 1.75× | Beauty & Wellness |
| Hair products | 2.28× | Beauty & Wellness |
| Online shopping | 1.68× | Shopping |
| Fashion show | 4.45× | Fashion & Accessoires |
| Video | 2.13× | Movies & TV |
| Cuisine | 2.02× | Food & Beverages |
| Shoes | 1.97× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.57 |
| Luxury Orientation | PREMIUM | 2.14 |
| Sustainability | BALANCE | 1.99 |
| Sports Activity | POWER | 1.87 |
| Mindfulness | BALANCE | 1.73 |
| DIY Mentality | THRILL | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 15.4% |
| Italy | 11.9% |
| Germany | 11.0% |
See Primark audiences in other countries
More Fashion audiences in United States
- Amazon.com (57,554,447)
- Nordstrom (55,429,405)
- T.J.Maxx (38,873,052)
- Fashion Nova (34,409,917)
- H&M (26,662,720)
Frequently asked questions
How many fans does Primark have in United States?
Primark has an estimated audience of 8,007,227 people in United States, concentrated in New York and Florida.
What is the gender split and age of Primark fans?
77.0% of Primark fans are female, 23.0% are male, with an average age of 34.5 years.
Which brands do Primark fans like most?
Primark fans show strongest brand affinity for Very (online retailer) (141.02×), Fashion Nova (6.97×), and Princess Polly (13.68×) over the country average.
Where do Primark fans live in United States?
Primark fans in United States are most concentrated in New York (reach 2,794,687), Florida (reach 1,250,395), and Illinois (reach 926,950). These three regions account for the largest share of the active audience.
What other brands do Primark fans also like?
Beyond Primark itself, the audience over-indexes on Fashion Nova (6.97×), Princess Polly (13.68×), SHEIN (13.7×), and Weddings (3.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Primark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.