SHEIN Audience in United States
SHEIN has an estimated audience of 5,272,189 people in United States. 75.1% are female, 24.9% are male, average age 26.0. Top regions: California, Texas, Florida. Top brand affinities: Primark, Kia Sportage, H&M, PSV Eindhoven, Urban Outfitters.
The average SHEIN fan in United States is 26.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Primark, Kia Sportage, H&M, with strongest over-indexing on Primark (16.34× the country average). Demographically, the SHEIN audience skews more female with an average age of 26.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of SHEIN fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 26.0 |
| Estimated audience size | 5,272,189 |
Audience persona
The typical SHEIN fan in United States is more female, around 26.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Primark.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 601,389 | 1.04× |
| Texas | 539,354 | 1.19× |
| Florida | 429,453 | 1.2× |
| New York | 352,743 | 1.2× |
| Georgia | 241,876 | 1.49× |
| North Carolina | 193,348 | 1.22× |
| Pennsylvania | 189,252 | 1.07× |
| Illinois | 177,507 | 1.01× |
| New Jersey | 160,839 | 1.2× |
| Ohio | 157,491 | 0.97× |
| Michigan | 135,209 | 0.98× |
| Virginia | 134,380 | 1.05× |
| Tennessee | 121,648 | 1.15× |
| Louisiana | 118,525 | 1.74× |
| Alabama | 111,899 | 1.52× |
| Maryland | 111,178 | 1.23× |
| South Carolina | 107,326 | 1.35× |
| Massachusetts | 99,009 | 0.95× |
| Arizona | 96,818 | 0.9× |
| Indiana | 96,248 | 1× |
| Missouri | 88,658 | 1.04× |
| Mississippi | 81,701 | 1.88× |
| Kentucky | 76,167 | 1.15× |
| Washington | 73,895 | 0.7× |
| Wisconsin | 65,254 | 0.82× |
| Minnesota | 59,290 | 0.78× |
| Colorado | 58,075 | 0.7× |
| Oklahoma | 58,022 | 0.99× |
| Connecticut | 57,317 | 1.08× |
| Arkansas | 54,788 | 1.26× |
| Utah | 47,180 | 1× |
| Nevada | 46,528 | 0.91× |
| Oregon | 40,212 | 0.67× |
| Iowa | 38,920 | 0.9× |
| Kansas | 38,585 | 0.93× |
| West Virginia | 26,196 | 1.07× |
| New Mexico | 23,907 | 0.9× |
| Nebraska | 23,559 | 0.89× |
| Idaho | 22,945 | 0.87× |
| Rhode Island | 16,168 | 0.96× |
| Delaware | 15,496 | 1.07× |
| Hawaii | 15,178 | 0.67× |
| New Hampshire | 15,138 | 0.73× |
| Maine | 14,145 | 0.75× |
| Washington, District of Columbia | 12,940 | 0.82× |
| Montana | 9,835 | 0.67× |
| South Dakota | 9,341 | 0.77× |
| North Dakota | 8,437 | 0.78× |
| Alaska | 6,201 | 0.55× |
| Vermont | 5,329 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Primark | 16.34× | Shopping |
| Kia Sportage | 29.55× | Cars & Mobility |
| H&M | 7.17× | Shopping |
| PSV Eindhoven | 34.22× | Sports |
| Urban Outfitters | 5.25× | Shopping |
| Honda HR-V | 19.92× | Cars & Mobility |
| Autism Awareness | 6.64× | Health |
| Nordstrom | 2.82× | Shopping |
| Planet Fitness | 2.65× | Sports |
| Do it yourself (DIY) | 2.22× | Home & Garden |
| Pre-school playgroup | 22.04× | Kids & Family |
| Diabetes mellitus awareness | 4.4× | Health |
| ULTA Beauty | 3.23× | Beauty & Wellness |
| Personal care | 2.59× | Health |
| Target Corporation | 1.99× | Shopping |
| Anti-aging cream | 3.92× | Beauty & Wellness |
| Designer clothing | 3.83× | Fashion & Accessoires |
| Massimo Dutti | 17.73× | Shopping |
| Singer-songwriter | 2.19× | Music & Radio |
| Houston Astros | 4.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.19 |
| Design Affinity | PREMIUM | 1.98 |
| Sustainability | BALANCE | 1.63 |
| Indulgence | JOY | 1.57 |
| Pet Ownership | JOY | 1.55 |
| Creativity | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Italy | 5.8% |
| France | 5.7% |
See SHEIN audiences in other countries
More Fashion audiences in United States
- Amazon.com (57,554,447)
- Nordstrom (55,429,405)
- T.J.Maxx (38,873,052)
- Fashion Nova (34,409,917)
- H&M (26,662,720)
Frequently asked questions
How many fans does SHEIN have in United States?
SHEIN has an estimated audience of 5,272,189 people in United States, concentrated in California and Texas.
What is the gender split and age of SHEIN fans?
75.1% of SHEIN fans are female, 24.9% are male, with an average age of 26.0 years.
Which brands do SHEIN fans like most?
SHEIN fans show strongest brand affinity for Primark (16.34×), Kia Sportage (29.55×), and H&M (7.17×) over the country average.
Where do SHEIN fans live in United States?
SHEIN fans in United States are most concentrated in California (reach 601,389), Texas (reach 539,354), and Florida (reach 429,453). These three regions account for the largest share of the active audience.
What other brands do SHEIN fans also like?
Beyond SHEIN itself, the audience over-indexes on Kia Sportage (29.55×), H&M (7.17×), PSV Eindhoven (34.22×), and Urban Outfitters (5.25×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for SHEIN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.