Rascasse Audience Intelligence

Massimo Dutti Target Market in United States

A data profile of the people who buy, follow and care about Massimo Dutti in United States — modelled from more than twelve digital signal sources. Massimo Dutti has an estimated audience of 964,446 people in United States.

#3among Mainstream fashion shop in United States#2481among Brand in United States#381in Shopping

The average Massimo Dutti fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Oysho, WE Fashion, Primark, with strongest over-indexing on Oysho (225.48× the country average).

Demographically, the Massimo Dutti audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Massimo Dutti fan in United States is more female, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for Oysho.

Category: Shopping · Type: Brand · Subtype: Mainstream fashion shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Massimo Dutti profile in United States.

Audience size
964K
in United States
Gender
68.3%♀
31.7% male
Age
34.2
average years
Country rank
#24269
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Massimo Dutti

68.3% are female, 31.7% are male, average age 34.2.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Massimo Dutti audience in United States
MetricValue
Female68.3%
Male31.7%
Average age34.2
Estimated audience size964,446
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Massimo Dutti audience in United States
Age bracketShare%
16-1931%
20-2924%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Massimo Dutti audience comes from United States.

Worldwide audience distribution share by country for Massimo Dutti
CountryShare
Spain16.8%
Germany8.2%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Massimo Dutti audience in United States is strongest.

Fig. 05

Top regions by affinity

Massimo Dutti customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K5.36×
02New York~200K3.90×
03New Jersey~60K2.43×
04Massachusetts~40K2.32×
05California~200K2.12×
06Florida~100K1.79×
07Connecticut~20K1.68×
08Illinois~50K1.57×
09Washington~30K1.49×
10Virginia~30K1.40×
11Rhode Island~4K1.20×
12Maryland~20K1.18×
13Texas~90K1.12×
14Georgia~30K1.04×
15Pennsylvania~30K1.03×
16Hawaii~4K0.95×
17Colorado~10K0.89×
18Oregon~10K0.89×
19New Hampshire~3K0.89×
20Vermont~1K0.88×
21Nevada~8K0.87×
22Maine~3K0.78×
23Delaware~2K0.78×
24North Carolina~20K0.77×
25Michigan~20K0.76×
26Arizona~10K0.76×
27Utah~6K0.75×
28Minnesota~9K0.68×
29Alaska~1K0.68×
30Tennessee~10K0.66×
31South Carolina~9K0.63×
32Wisconsin~9K0.61×
33Montana~2K0.61×
34North Dakota~1K0.61×
35Idaho~3K0.60×
36Ohio~20K0.59×
37New Mexico~3K0.59×
38Kansas~4K0.58×
39South Dakota~1K0.58×
40Indiana~10K0.57×
41Louisiana~7K0.55×
42Missouri~8K0.54×
43Arkansas~4K0.52×
44Alabama~7K0.51×
45West Virginia~2K0.51×
46Oklahoma~5K0.50×
47Kentucky~6K0.49×
48Nebraska~2K0.49×
49Iowa~4K0.48×
50Mississippi~4K0.45×
Fig. 06

Affinity by region

Affinity by region — Massimo Dutti, United States
0.45×1.00×5.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Massimo Dutti audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Massimo Dutti audience
#·InterestCategoryAffinity×
01Weekend Max MaraFashion & Accessoires276.32×
02LE BHV MARAISShopping230.26×
03OyshoFashion & Accessoires225.48×
04L.K.BennettFashion & Accessoires143.90×
05Scotch & SodaFashion & Accessoires126.66×
06WE FashionFashion & Accessoires108.36×
07sandroFashion & Accessoires101.97×
08StradivariusShopping98.42×
09River IslandFashion & Accessoires84.17×
10G-StarFashion & Accessoires82.04×
11ZalandoShopping77.82×
12Pepe JeansFashion & Accessoires67.80×
13PrimarkShopping44.52×
14Charles & KeithFashion & Accessoires41.19×
15Karl LagerfeldFashion & Accessoires29.93×
16Hailee SteinfeldMovies & TV20.00×
17CoachFashion & Accessoires19.67×
18SHEINShopping18.50×
19Fashion NovaShopping8.52×
20Nordstrom rackFashion & Accessoires7.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Massimo Dutti audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Massimo Dutti audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.64×
Luxury OrientationPREMIUM2.52×
Quality AwarenessPREMIUM2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Massimo Dutti audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
Need for SecurityCONSERVATISM0.58×
Convenience OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Massimo Dutti's target market in United States?

Massimo Dutti's target market in United States covers an estimated 964,446 people, concentrated in California and New York.

02

What is the gender split and age of Massimo Dutti customers?

68.3% of the Massimo Dutti audience are female, 31.7% are male, with an average age of 34.2 years.

03

Which brands do Massimo Dutti fans like most?

Massimo Dutti fans show strongest brand affinity for Oysho (225.48×), WE Fashion (108.36×), and Primark (44.52×) over the country average.

04

Where do Massimo Dutti fans live in United States?

Massimo Dutti fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Massimo Dutti fans also like?

Beyond Massimo Dutti itself, the audience over-indexes on WE Fashion (108.36×), Primark (44.52×), River Island (84.17×), and Stradivarius (98.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Massimo Dutti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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