Massimo Dutti Audience in United States

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Massimo Dutti has an estimated audience of 942,854 people in United States. 68.3% are female, 31.7% are male, average age 34.2. Top regions: California, New York, Florida. Top brand affinities: Oysho, Primark, River Island, Stradivarius, Weekend Max Mara.

The average Massimo Dutti fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Oysho, Primark, River Island, with strongest over-indexing on Oysho (225.48× the country average). Demographically, the Massimo Dutti audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Mainstream fashion shop

Demographics of Massimo Dutti fans

Demographic split for Massimo Dutti audience in United States
MetricValue
Female68.3%
Male31.7%
Average age34.2
Estimated audience size942,854

Audience persona

The typical Massimo Dutti fan in United States is more female, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for Oysho.

Top regions in United States

Top regions ranked by reach for Massimo Dutti in United States
RegionReachAffinity
California229,3152.21×
New York215,3914.09×
Florida102,1801.6×
Texas93,3251.15×
New Jersey60,0902.51×
Illinois51,4131.64×
Massachusetts45,1852.43×
Pennsylvania33,5411.06×
Virginia32,5061.42×
Washington29,8481.58×
Georgia29,6471.02×
North Carolina21,3500.75×
Michigan19,1320.78×
Maryland18,5451.14×
Ohio17,0100.59×
Washington, District of Columbia16,9155.97×
Connecticut15,5541.64×
Arizona13,8030.72×
Colorado12,4780.84×
Tennessee12,0500.64×
Oregon9,6030.89×
Indiana9,5900.56×
Minnesota9,2170.68×
South Carolina8,1300.57×
Missouri7,7060.51×
Nevada7,6700.84×
Wisconsin7,4990.53×
Alabama5,9990.46×
Louisiana5,9710.49×
Utah5,9430.7×
Kentucky5,0880.43×
Oklahoma4,6270.44×
Kansas3,7430.5×
Hawaii3,7180.92×
Rhode Island3,6351.21×
Arkansas3,1470.41×
New Hampshire3,1270.84×
Iowa3,0010.39×
Idaho2,3210.49×
Maine2,3100.68×
Mississippi2,2110.28×
New Mexico2,1560.46×
Delaware1,8730.72×
Nebraska1,6430.35×
West Virginia1,3570.31×
Vermont1,2720.77×
Montana1,1060.42×
Alaska8970.44×
Wyoming6110.44×
South Dakota5910.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Massimo Dutti audience
BrandAffinityCategory
Oysho225.48×Fashion & Accessoires
Primark44.52×Shopping
River Island84.17×Fashion & Accessoires
Stradivarius98.42×Shopping
Weekend Max Mara276.32×Fashion & Accessoires
Hailee Steinfeld20×Movies & TV
Coach19.67×Fashion & Accessoires
Scotch & Soda126.66×Fashion & Accessoires
sandro101.97×Fashion & Accessoires
Pepe Jeans67.8×Fashion & Accessoires
LE BHV MARAIS230.26×Shopping
Zalando77.82×Shopping
Charles & Keith41.19×Fashion & Accessoires
L.K.Bennett143.9×Fashion & Accessoires
Fashion Nova8.52×Shopping
Nordstrom rack7.2×Fashion & Accessoires
G-Star82.04×Fashion & Accessoires
Pixi22.11×Beauty & Wellness
Yahoo!ショッピング6.23×
Karl Lagerfeld29.93×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Massimo Dutti audience
TraitClusterScore
Design AffinityPREMIUM3.94
SustainabilityBALANCE3.09
Luxury OrientationPREMIUM2.7
Sports ActivityPOWER2.12
TravellingTHRILL1.77
IndulgenceJOY1.75

Worldwide distribution

Worldwide audience distribution share by country for Massimo Dutti
CountryShare
Spain17.1%
Germany8.3%
Italy6.8%

See Massimo Dutti audiences in other countries

More Mainstream fashion shop audiences in United States

Frequently asked questions

How many fans does Massimo Dutti have in United States?

Massimo Dutti has an estimated audience of 942,854 people in United States, concentrated in California and New York.

What is the gender split and age of Massimo Dutti fans?

68.3% of Massimo Dutti fans are female, 31.7% are male, with an average age of 34.2 years.

Which brands do Massimo Dutti fans like most?

Massimo Dutti fans show strongest brand affinity for Oysho (225.48×), Primark (44.52×), and River Island (84.17×) over the country average.

Where do Massimo Dutti fans live in United States?

Massimo Dutti fans in United States are most concentrated in California (reach 229,315), New York (reach 215,391), and Florida (reach 102,180). These three regions account for the largest share of the active audience.

What other brands do Massimo Dutti fans also like?

Beyond Massimo Dutti itself, the audience over-indexes on Primark (44.52×), River Island (84.17×), Stradivarius (98.42×), and Weekend Max Mara (276.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Massimo Dutti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.