Rascasse Audience Intelligence

sandro Target Market in United States

A data profile of the people who buy, follow and care about sandro in United States — modelled from more than twelve digital signal sources. sandro has an estimated audience of 495,027 people in United States.

#24among Premium fashion in United States#3789among Brand in United States#1335in Fashion & Accessoires

The average sandro fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include COS, Massimo Dutti, Dakota Johnson, with strongest over-indexing on COS (57.28× the country average).

Demographically, the sandro audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical sandro fan in United States is more female, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for COS.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the sandro profile in United States.

Audience size
495K
in United States
Gender
73.6%♀
26.4% male
Age
32.2
average years
Country rank
#36877
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of sandro

73.6% are female, 26.4% are male, average age 32.2.

Fig. 02

Gender split

73.6%
Female
26.4%
Male
Demographic split for sandro audience in United States
MetricValue
Female73.6%
Male26.4%
Average age32.2
Estimated audience size495,027
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the sandro audience in United States
Age bracketShare%
16-1938%
20-2924%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

9.2%

of the worldwide sandro audience comes from United States.

Worldwide audience distribution share by country for sandro
CountryShare
France39.4%
United States9.2%
Spain7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the sandro audience in United States is strongest.

Fig. 05

Top regions by affinity

sandro customers by region in United States
#RegionReachAffinity×
01New York~200K6.12×
02Washington, District of Columbia~5K3.56×
03California~200K3.24×
04Louisiana~20K2.94×
05Virginia~30K2.90×
06New Jersey~40K2.84×
07Massachusetts~20K1.81×
08Florida~60K1.78×
09Nevada~8K1.59×
10Illinois~20K1.51×
11Connecticut~7K1.37×
12Washington~10K1.28×
13Texas~50K1.13×
14Hawaii~2K1.13×
15Georgia~20K1.08×
16Maryland~9K1.04×
17Rhode Island~1K0.92×
18Arizona~8K0.81×
19Pennsylvania~10K0.76×
20Vermont<1K0.75×
21Delaware<1K0.74×
22Alaska<1K0.73×
23North Dakota<1K0.71×
24South Dakota<1K0.70×
25Oregon~4K0.69×
26Michigan~9K0.66×
27Maine~1K0.66×
28Montana<1K0.66×
29New Hampshire~1K0.63×
30Colorado~5K0.60×
31West Virginia~1K0.60×
32Utah~3K0.59×
33North Carolina~8K0.56×
34Idaho~1K0.56×
35New Mexico~1K0.55×
36Nebraska~1K0.54×
37South Carolina~4K0.53×
38Tennessee~5K0.52×
39Mississippi~2K0.52×
40Minnesota~4K0.51×
41Oklahoma~3K0.51×
42Arkansas~2K0.51×
43Kansas~2K0.51×
44Alabama~3K0.49×
45Ohio~7K0.48×
46Indiana~4K0.48×
47Missouri~4K0.47×
48Iowa~2K0.47×
49Kentucky~3K0.46×
50Wisconsin~3K0.44×
Fig. 06

Affinity by region

Affinity by region — sandro, United States
0.44×1.00×6.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the sandro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for sandro audience
#·InterestCategoryAffinity×
01Massimo DuttiShopping101.97×
02Zadig & VoltaireFashion & Accessoires74.20×
03COSShopping57.28×
04And Other StoriesShopping31.06×
05Ted BakerFashion & Accessoires28.98×
06Club MedTravel & Leisure27.78×
07Isabel MarantFashion & Accessoires22.86×
08Dakota JohnsonMovies & TV22.27×
09MajeShopping21.05×
10Zumba DanceSports20.00×
11Will PoulterMovies & TV18.05×
12ZimmermannHome & Garden16.00×
13paul smithFashion & Accessoires14.51×
14DecorationHome & Garden9.31×
15Polo Ralph LaurenFashion & Accessoires9.23×
16David YurmanFashion & Accessoires7.27×
17Ralph LaurenFashion & Accessoires7.24×
18AritziaFashion & Accessoires5.02×
19AldiShopping4.69×
20Trader Joe'sShopping2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the sandro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by sandro audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.55×
Design AffinityPREMIUM2.46×
IndulgenceJOY2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by sandro audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.47×
TraditionCONSERVATISM0.62×
Need for SecurityCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is sandro's target market in United States?

sandro's target market in United States covers an estimated 495,027 people, concentrated in California and New York.

02

What is the gender split and age of sandro customers?

73.6% of the sandro audience are female, 26.4% are male, with an average age of 32.2 years.

03

Which brands do sandro fans like most?

sandro fans show strongest brand affinity for COS (57.28×), Massimo Dutti (101.97×), and Dakota Johnson (22.27×) over the country average.

04

Where do sandro fans live in United States?

sandro fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do sandro fans also like?

Beyond sandro itself, the audience over-indexes on Massimo Dutti (101.97×), Dakota Johnson (22.27×), Zadig & Voltaire (74.2×), and Isabel Marant (22.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in United States

See sandro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for sandro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →