sandro Audience in United States

sandro has an estimated audience of 491,098 people in United States. 73.6% are female, 26.4% are male, average age 32.2. Top regions: California, New York, Florida. Top brand affinities: Dakota Johnson, Zadig & Voltaire, COS, Massimo Dutti, Autism Awareness.

The average sandro fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Dakota Johnson, Zadig & Voltaire, COS, with strongest over-indexing on Dakota Johnson (31.65× the country average). Demographically, the sandro audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of sandro fans

Demographic split for sandro audience in United States
MetricValue
Female73.6%
Male26.4%
Average age32.2
Estimated audience size491,098

Audience persona

The typical sandro fan in United States is more female, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Dakota Johnson.

Top regions in United States

Top regions ranked by reach for sandro in United States
RegionReachAffinity
California186,0343.44×
New York169,5886.18×
Florida59,0261.78×
Texas49,6541.18×
New Jersey36,2662.9×
Virginia35,6952.98×
Illinois26,3841.61×
Louisiana17,9552.84×
Massachusetts17,7481.83×
Georgia17,0791.13×
Washington13,1611.34×
Pennsylvania12,7350.77×
Maryland9,1931.09×
Michigan8,2560.64×
North Carolina8,2180.56×
Arizona7,9230.79×
Nevada7,0511.48×
Connecticut6,9411.41×
Ohio6,8510.45×
Washington, District of Columbia5,6503.83×
Tennessee4,4320.45×
Colorado4,3620.56×
Oregon3,8180.68×
Indiana3,6870.41×
Minnesota3,1650.45×
Missouri3,0430.38×
South Carolina3,0400.41×
Wisconsin2,7210.37×
Alabama2,6110.38×
Hawaii2,3821.13×
Utah2,2210.5×
Oklahoma2,1330.39×
Kentucky2,0720.34×
Rhode Island1,3130.84×
Kansas1,2730.33×
Arkansas1,1300.28×
Mississippi9930.25×
Iowa9730.24×
New Hampshire8730.45×
Maine8350.47×
Delaware8350.62×
New Mexico7690.31×
Idaho7320.3×
Nebraska7200.29×
West Virginia7070.31×
Vermont4370.51×
Montana3130.23×
Alaska2940.28×
South Dakota2560.23×
North Dakota2300.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for sandro audience
BrandAffinityCategory
Dakota Johnson31.65×Movies & TV
Zadig & Voltaire130.85×Fashion & Accessoires
COS35.8×Shopping
Massimo Dutti70.5×Shopping
Autism Awareness19.03×Health
Longchamp35.99×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Ted Baker27.86×Fashion & Accessoires
Isabel Marant19.23×Fashion & Accessoires
Singer-songwriter5.51×Music & Radio
Zimmermann27.84×Home & Garden
Income tax13.19×Business & Career
Planet Fitness4.29×Sports
Will Poulter13.82×Movies & TV
Rue La La24.17×Shopping
Kia Sportage16.54×Cars & Mobility
AllSaints20.39×Shopping
paul smith16.42×Fashion & Accessoires
Diane von Fürstenberg21×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by sandro audience
TraitClusterScore
Luxury OrientationPREMIUM3.01
Design AffinityPREMIUM2.35
SustainabilityBALANCE1.91
Quality AwarenessPREMIUM1.85
Urban LifestyleOPEN1.43
IndulgenceJOY1.43

Worldwide distribution

Worldwide audience distribution share by country for sandro
CountryShare
France40.1%
United States9.3%
Spain7.4%

See sandro audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does sandro have in United States?

sandro has an estimated audience of 491,098 people in United States, concentrated in California and New York.

What is the gender split and age of sandro fans?

73.6% of sandro fans are female, 26.4% are male, with an average age of 32.2 years.

Which brands do sandro fans like most?

sandro fans show strongest brand affinity for Dakota Johnson (31.65×), Zadig & Voltaire (130.85×), and COS (35.8×) over the country average.

Where do sandro fans live in United States?

sandro fans in United States are most concentrated in California (reach 186,034), New York (reach 169,588), and Florida (reach 59,026). These three regions account for the largest share of the active audience.

What other brands do sandro fans also like?

Beyond sandro itself, the audience over-indexes on Zadig & Voltaire (130.85×), COS (35.8×), Massimo Dutti (70.5×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for sandro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.