Zumba Dance Audience in United States

Zumba Dance logo

Zumba Dance has an estimated audience of 1,263,371 people in United States. 52.2% are female, 47.8% are male, average age 32.4. Top regions: California, Texas, Florida. Top brand affinities: Kwik Fit, Lush (band), Traveloka, Gratis, Polo Ralph Lauren.

The average Zumba Dance fan in United States is 32.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kwik Fit, Lush (band), Traveloka, with strongest over-indexing on Kwik Fit (2718.68× the country average). Demographically, the Zumba Dance audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: TV series

Demographics of Zumba Dance fans

Demographic split for Zumba Dance audience in United States
MetricValue
Female52.2%
Male47.8%
Average age32.4
Estimated audience size1,263,371

Audience persona

The typical Zumba Dance fan in United States is balanced, around 32.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kwik Fit.

Top regions in United States

Top regions ranked by reach for Zumba Dance in United States
RegionReachAffinity
California260,4711.87×
Texas107,7330.99×
Florida93,1951.09×
New York83,7061.19×
Illinois45,4231.08×
New Jersey38,3571.19×
Virginia35,5871.16×
Georgia35,0610.9×
Pennsylvania35,0140.82×
Hawaii33,8266.23×
North Carolina32,9430.87×
Arizona29,6871.15×
Washington28,4531.12×
Maryland26,2851.21×
Massachusetts25,5831.03×
Ohio24,9060.64×
Michigan23,8400.72×
Colorado17,9630.9×
Tennessee16,5740.65×
South Carolina16,4560.87×
Indiana16,0330.69×
Minnesota15,4660.85×
Missouri14,5260.71×
Nevada13,2121.08×
Oregon12,8220.89×
Wisconsin12,8050.67×
Louisiana12,0580.74×
Alabama11,7850.67×
Kentucky11,0160.7×
Oklahoma10,3100.73×
Connecticut9,9210.78×
Utah8,7900.78×
Arkansas6,9280.67×
Mississippi6,7810.65×
Iowa6,6270.64×
Kansas6,4630.65×
New Mexico5,3920.85×
New Hampshire4,6120.93×
Idaho3,8770.61×
Nebraska3,8390.61×
West Virginia3,6390.62×
Alaska3,6311.34×
Maine3,1160.69×
Montana2,9220.83×
Rhode Island2,8950.72×
South Dakota2,8840.99×
Vermont2,8471.28×
North Dakota2,8081.08×
Washington, District of Columbia2,7360.72×
Wyoming2,7171.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zumba Dance audience
BrandAffinityCategory
Kwik Fit2718.68×Cars & Mobility
Lush (band)128.68×Music & Radio
Traveloka114.42×Travel & Leisure
Gratis70.52×Shopping
Polo Ralph Lauren20×Fashion & Accessoires
romantic comedies12.27×Movies & TV
7-Eleven6.76×Shopping
Designer5.88×Home & Garden
Kaia Gerber20×Fashion & Accessoires
Teen drama10.95×Movies & TV
Karl Lagerfeld20×Fashion & Accessoires
Stiletto heel20×Fashion & Accessoires
Home & Garden20.9×Home & Garden
Vintage Style20×Fashion & Accessoires
Marni (clothing)20×Fashion & Accessoires
Impulse purchase20×Shopping
Bridal shower16.03×Movies & TV
Philippines Airlines20×Travel & Leisure
Bachelorette party12.07×Kids & Family
Asian Poker Tour141.4×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zumba Dance audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.04
Luxury OrientationPREMIUM1.5
Sports ActivityPOWER1.42
TravellingTHRILL1.38
Career OrientationPOWER1.32
Design AffinityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Zumba Dance
CountryShare
United States16.7%
Germany12.9%
Japan11.7%

See Zumba Dance audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Zumba Dance have in United States?

Zumba Dance has an estimated audience of 1,263,371 people in United States, concentrated in California and Texas.

What is the gender split and age of Zumba Dance fans?

52.2% of Zumba Dance fans are female, 47.8% are male, with an average age of 32.4 years.

Which brands do Zumba Dance fans like most?

Zumba Dance fans show strongest brand affinity for Kwik Fit (2718.68×), Lush (band) (128.68×), and Traveloka (114.42×) over the country average.

Where do Zumba Dance fans live in United States?

Zumba Dance fans in United States are most concentrated in California (reach 260,471), Texas (reach 107,733), and Florida (reach 93,195). These three regions account for the largest share of the active audience.

What other brands do Zumba Dance fans also like?

Beyond Zumba Dance itself, the audience over-indexes on Lush (band) (128.68×), Traveloka (114.42×), Gratis (70.52×), and Polo Ralph Lauren (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zumba Dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.