Rascasse Audience Intelligence

Zumba Dance Audience in United States

A data profile of the people who buy, follow and care about Zumba Dance in United States — modelled from more than twelve digital signal sources. Zumba Dance has an estimated audience of 1,263,371 people in United States.

#381among TV series in United States#7882among Topic in United States#1843in Sports

The average Zumba Dance fan in United States is 32.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kwik Fit, Lush (band), Traveloka, with strongest over-indexing on Kwik Fit (2718.68× the country average).

Demographically, the Zumba Dance audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zumba Dance fan in United States is balanced, around 32.4 years old, with strong Quality Awareness tendencies and a notable affinity for Kwik Fit.

Category: Sports · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zumba Dance profile in United States.

Audience size
1.3M
in United States
Gender
52.2%♀
47.8% male
Age
32.4
average years
Country rank
#20102
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zumba Dance fans

52.2% are female, 47.8% are male, average age 32.4.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Zumba Dance audience in United States
MetricValue
Female52.2%
Male47.8%
Average age32.4
Estimated audience size1,263,371
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Zumba Dance audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3918%
40-4915%
50+8%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Zumba Dance audience comes from United States.

Worldwide audience distribution share by country for Zumba Dance
CountryShare
United States16.7%
Germany12.9%
Japan11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zumba Dance audience in United States is strongest.

Fig. 05

Top regions by affinity

Zumba Dance fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K4.52×
02California~200K1.72×
03Alaska~3K1.15×
04Maryland~20K1.14×
05New Jersey~40K1.11×
06Washington~30K1.11×
07Arizona~30K1.10×
08Virginia~30K1.07×
09Vermont~2K1.07×
10North Dakota~3K1.05×
11New York~70K1.04×
12Nevada~10K1.01×
13South Dakota~3K1.01×
14Florida~80K0.99×
15Illinois~40K0.99×
16Massachusetts~20K0.99×
17Montana~3K0.98×
18Oregon~10K0.97×
19Connecticut~10K0.97×
20New Hampshire~5K0.96×
21New Mexico~6K0.95×
22Rhode Island~4K0.95×
23Delaware~3K0.95×
24Texas~100K0.94×
25Idaho~6K0.94×
26Maine~4K0.94×
27Washington, District of Columbia~4K0.94×
28Arkansas~10K0.93×
29West Virginia~5K0.93×
30Nebraska~6K0.91×
31Georgia~30K0.90×
32Minnesota~20K0.90×
33Oklahoma~10K0.90×
34Mississippi~9K0.90×
35Kansas~9K0.90×
36Colorado~20K0.89×
37South Carolina~20K0.89×
38Louisiana~10K0.89×
39Utah~10K0.89×
40Iowa~9K0.88×
41Kentucky~10K0.87×
42North Carolina~30K0.86×
43Missouri~20K0.85×
44Alabama~20K0.85×
45Michigan~30K0.83×
46Wisconsin~20K0.83×
47Pennsylvania~30K0.82×
48Indiana~20K0.82×
49Tennessee~20K0.80×
50Ohio~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Zumba Dance, United States
0.76×1.00×4.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zumba Dance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zumba Dance audience
#·InterestCategoryAffinity×
01Kwik FitCars & Mobility2718.68×
02Asian Poker TourWebsite / Newspaper / Magazine141.40×
03Lush (band)Music & Radio128.68×
04TravelokaTravel & Leisure114.42×
05GratisShopping70.52×
06Home & GardenHome & Garden20.90×
07Polo Ralph LaurenFashion & Accessoires20.00×
08Kaia GerberFashion & Accessoires20.00×
09Karl LagerfeldFashion & Accessoires20.00×
10Stiletto heelFashion & Accessoires20.00×
11Vintage StyleFashion & Accessoires20.00×
12Marni (clothing)Fashion & Accessoires20.00×
13Impulse purchaseShopping20.00×
14Bridal showerMovies & TV16.03×
15romantic comediesMovies & TV12.27×
16Bachelorette partyKids & Family12.07×
17Teen dramaMovies & TV10.95×
18InternationalPolitics & Society7.85×
197-ElevenShopping6.76×
20DesignerHome & Garden5.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zumba Dance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zumba Dance audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.64×
Luxury OrientationPREMIUM1.60×
Urban LifestyleOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zumba Dance audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.96×
ExtroversionTHRILL1.00×
DIY MentalityTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zumba Dance have in United States?

Zumba Dance has an estimated audience of 1,263,371 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zumba Dance fans?

52.2% of Zumba Dance fans are female, 47.8% are male, with an average age of 32.4 years.

03

Which brands do Zumba Dance fans like most?

Zumba Dance fans show strongest brand affinity for Kwik Fit (2718.68×), Lush (band) (128.68×), and Traveloka (114.42×) over the country average.

04

Where do Zumba Dance fans live in United States?

Zumba Dance fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Zumba Dance fans also like?

Beyond Zumba Dance itself, the audience over-indexes on Lush (band) (128.68×), Traveloka (114.42×), Polo Ralph Lauren (20×), and Gratis (70.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zumba Dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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