Kaia Gerber Audience in United States

Kaia Gerber logo

Kaia Gerber has an estimated audience of 2,492,421 people in United States. 75.4% are female, 24.6% are male, average age 38.5. Top regions: California, New York, Texas. Top brand affinities: Home equity, Regional styles of Mexican music, Sub Zero (Official), La Jolla, Iowa Lottery.

The average Kaia Gerber fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home equity, Regional styles of Mexican music, Sub Zero (Official), with strongest over-indexing on Home equity (10.2× the country average). Demographically, the Kaia Gerber audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Kaia Gerber fans

Demographic split for Kaia Gerber audience in United States
MetricValue
Female75.4%
Male24.6%
Average age38.5
Estimated audience size2,492,421

Audience persona

The typical Kaia Gerber fan in United States is more female, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Kaia Gerber in United States
RegionReachAffinity
California421,2951.54×
New York229,2441.65×
Texas218,7951.02×
Florida170,3141.01×
Illinois104,4731.26×
Pennsylvania92,1001.1×
New Jersey77,6471.22×
North Carolina75,5791.01×
Ohio71,5710.93×
Georgia70,9960.92×
Massachusetts69,8161.42×
Virginia64,9881.07×
Michigan63,6880.98×
Washington61,9051.24×
Arizona58,0201.14×
Colorado45,9561.17×
Tennessee44,9260.9×
Maryland42,6200.99×
Minnesota40,9801.15×
Connecticut38,5201.54×
Missouri38,4160.96×
Indiana37,9240.83×
Oregon35,6621.25×
Wisconsin35,4340.94×
South Carolina31,8750.85×
Alabama27,1380.78×
Kentucky26,0830.83×
Louisiana25,5700.8×
Nevada24,8511.03×
Oklahoma22,2760.8×
Utah21,8620.98×
Kansas17,8300.91×
Iowa16,4010.8×
Arkansas14,7560.72×
Mississippi12,3630.6×
Hawaii11,9691.12×
Washington, District of Columbia11,1871.49×
Idaho10,5930.85×
Nebraska10,1860.81×
New Mexico10,0710.81×
Rhode Island9,7181.22×
New Hampshire9,6890.99×
Maine8,3890.94×
Montana7,7981.13×
West Virginia7,3660.63×
Delaware5,6910.83×
Vermont4,9401.13×
Alaska4,0740.76×
South Dakota3,9060.68×
North Dakota3,4040.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kaia Gerber audience
BrandAffinityCategory
Home equity10.2×Home & Garden
Regional styles of Mexican music5.61×Music & Radio
Sub Zero (Official)18.34×Literature
La Jolla13.65×Travel & Leisure
Iowa Lottery15.29×Games
Elsword21.15×Games
Circular Quay42.77×Travel & Leisure
Home construction1.6×Home & Garden
Kasik13.35×Travel & Leisure
Neiva, Huila15.23×Travel & Leisure
Staycation3.31×Home & Garden
St. Ives14.04×Travel & Leisure
The Streets22.07×Music & Radio
AMK Hub53.82×Travel & Leisure
Jersey (fabric)18.21×Fashion & Accessoires
Stamp collecting3.88×Home & Garden
Mothercare2.56×Kids & Family
Bank account1.89×Business & Career
Natural rubber1.54×Cars & Mobility
La Opinión4.9×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kaia Gerber audience
TraitClusterScore
Luxury OrientationPREMIUM2
IndulgenceJOY1.93
Design AffinityPREMIUM1.9
Pet OwnershipJOY1.76
SustainabilityBALANCE1.5
ExtroversionTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for Kaia Gerber
CountryShare
United States39.6%
United Kingdom6.7%
Germany6.1%

See Kaia Gerber audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Kaia Gerber have in United States?

Kaia Gerber has an estimated audience of 2,492,421 people in United States, concentrated in California and New York.

What is the gender split and age of Kaia Gerber fans?

75.4% of Kaia Gerber fans are female, 24.6% are male, with an average age of 38.5 years.

Which brands do Kaia Gerber fans like most?

Kaia Gerber fans show strongest brand affinity for Home equity (10.2×), Regional styles of Mexican music (5.61×), and Sub Zero (Official) (18.34×) over the country average.

Where do Kaia Gerber fans live in United States?

Kaia Gerber fans in United States are most concentrated in California (reach 421,295), New York (reach 229,244), and Texas (reach 218,795). These three regions account for the largest share of the active audience.

What other brands do Kaia Gerber fans also like?

Beyond Kaia Gerber itself, the audience over-indexes on Regional styles of Mexican music (5.61×), Sub Zero (Official) (18.34×), La Jolla (13.65×), and Iowa Lottery (15.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kaia Gerber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.