Rascasse Audience Intelligence

Kaia Gerber Audience in United States

A data profile of the people who buy, follow and care about Kaia Gerber in United States — modelled from more than twelve digital signal sources. Kaia Gerber has an estimated audience of 2,490,353 people in United States.

#39among Fashion model in United States#2033among Person in United States#546in Fashion & Accessoires

The average Kaia Gerber fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cara Delevingne, Rose Leslie, Adriana Lima, with strongest over-indexing on Cara Delevingne (64.42× the country average).

Demographically, the Kaia Gerber audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kaia Gerber fan in United States is more female, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for Cara Delevingne.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kaia Gerber profile in United States.

Audience size
2.5M
in United States
Gender
74.0%♀
26.0% male
Age
37.7
average years
Country rank
#11955
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kaia Gerber fans

74.0% are female, 26.0% are male, average age 37.7.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Kaia Gerber audience in United States
MetricValue
Female74.0%
Male26.0%
Average age37.7
Estimated audience size2,490,353
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Kaia Gerber audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3919%
40-4923%
50+16%
Fig. 04

Worldwide distribution

39.6%

of the worldwide Kaia Gerber audience comes from United States.

Worldwide audience distribution share by country for Kaia Gerber
CountryShare
United States39.6%
United Kingdom6.5%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kaia Gerber audience in United States is strongest.

Fig. 05

Top regions by affinity

Kaia Gerber fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.61×
02Washington, District of Columbia~10K1.52×
03California~400K1.50×
04Connecticut~40K1.47×
05Massachusetts~70K1.40×
06Rhode Island~10K1.28×
07Montana~9K1.27×
08Oregon~40K1.24×
09Illinois~100K1.22×
10New Jersey~80K1.20×
11Washington~60K1.20×
12Vermont~5K1.16×
13Colorado~40K1.14×
14Arizona~60K1.13×
15Hawaii~10K1.13×
16Minnesota~40K1.10×
17Pennsylvania~90K1.06×
18New Hampshire~10K1.04×
19Virginia~60K1.03×
20Nevada~20K1.02×
21Maine~9K1.02×
22Florida~200K1.00×
23North Carolina~70K0.99×
24Maryland~40K0.99×
25Utah~20K0.98×
26Texas~200K0.97×
27Michigan~60K0.96×
28Missouri~40K0.94×
29Wisconsin~30K0.93×
30Ohio~70K0.92×
31Georgia~70K0.91×
32Tennessee~40K0.90×
33Kansas~20K0.90×
34Idaho~10K0.89×
35Delaware~6K0.89×
36South Carolina~30K0.87×
37New Mexico~10K0.85×
38Nebraska~10K0.84×
39Indiana~40K0.83×
40Kentucky~30K0.83×
41Iowa~20K0.83×
42Alaska~4K0.83×
43Oklahoma~20K0.82×
44Alabama~30K0.79×
45Louisiana~30K0.79×
46Arkansas~20K0.77×
47North Dakota~4K0.76×
48South Dakota~4K0.74×
49West Virginia~8K0.71×
50Mississippi~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Kaia Gerber, United States
0.67×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kaia Gerber audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kaia Gerber audience
#·InterestCategoryAffinity×
01Rose LeslieMovies & TV68.17×
02Cara DelevingneFashion & Accessoires64.42×
03Karl LagerfeldFashion & Accessoires32.80×
04Larry PagePolitics & Society28.15×
05Emily RatajkowskiFashion & Accessoires27.41×
06Miranda KerrFashion & Accessoires20.46×
07Adriana LimaFashion & Accessoires20.43×
08Zumba DanceSports20.00×
09Erin AndrewsSports17.70×
10Marni (clothing)Fashion & Accessoires16.79×
11Jessica ChastainMovies & TV15.18×
12Rosamund PikeMovies & TV14.07×
13Olivia MunnMovies & TV13.95×
14Maison MargielaFashion & Accessoires13.51×
15Leighton MeesterMovies & TV11.84×
16Acne StudiosFashion & Accessoires11.08×
17Kurt GeigerFashion & Accessoires10.97×
18Kate BeckinsaleMovies & TV10.34×
19Charli XCXMusic & Radio10.18×
20Internet celebrityInternet & Social Media4.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kaia Gerber audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kaia Gerber audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.36×
Pet OwnershipJOY1.82×
Price SensitivityPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kaia Gerber audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
Need for SecurityCONSERVATISM0.87×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kaia Gerber have in United States?

Kaia Gerber has an estimated audience of 2,490,353 people in United States, concentrated in California and New York.

02

What is the gender split and age of Kaia Gerber fans?

74.0% of Kaia Gerber fans are female, 26.0% are male, with an average age of 37.7 years.

03

Which brands do Kaia Gerber fans like most?

Kaia Gerber fans show strongest brand affinity for Cara Delevingne (64.42×), Rose Leslie (68.17×), and Adriana Lima (20.43×) over the country average.

04

Where do Kaia Gerber fans live in United States?

Kaia Gerber fans in United States are most concentrated in California (reach ~400K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kaia Gerber fans also like?

Beyond Kaia Gerber itself, the audience over-indexes on Rose Leslie (68.17×), Adriana Lima (20.43×), Emily Ratajkowski (27.41×), and Karl Lagerfeld (32.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion model audiences in United States

See Kaia Gerber audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kaia Gerber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →