Rascasse Audience Intelligence

Kaia Gerber Audience in Germany

A data profile of the people who buy, follow and care about Kaia Gerber in Germany — modelled from more than twelve digital signal sources. Kaia Gerber has an estimated audience of 370,053 people in Germany.

#65among Fashion model in Germany#3063among Person in Germany#702in Fashion & Accessoires

The average Kaia Gerber fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Adriana Lima, Rosamund Pike, Cara Delevingne, with strongest over-indexing on Adriana Lima (22.5× the country average).

Demographically, the Kaia Gerber audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kaia Gerber fan in Germany is more female, around 32.3 years old, with strong Quality Awareness tendencies and a notable affinity for Adriana Lima.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kaia Gerber profile in Germany.

Audience size
370K
in Germany
Gender
67.6%♀
32.4% male
Age
32.3
average years
Country rank
#14917
Person in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kaia Gerber fans

67.6% are female, 32.4% are male, average age 32.3.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Kaia Gerber audience in Germany
MetricValue
Female67.6%
Male32.4%
Average age32.3
Estimated audience size370,053
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Kaia Gerber audience in Germany
Age bracketShare%
16-1940%
20-2919%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Kaia Gerber audience comes from Germany.

Worldwide audience distribution share by country for Kaia Gerber
CountryShare
United States39.6%
United Kingdom6.5%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kaia Gerber audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kaia Gerber fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.46×
02Hamburg~10K1.30×
03Bayern~70K1.24×
04Baden-Württemberg~60K1.17×
05Nordrhein-Westfalen~90K1.13×
06Hessen~30K1.13×
07Rheinland-Pfalz~20K1.01×
08Bremen~3K0.99×
09Schleswig-Holstein~10K0.95×
10Niedersachsen~30K0.93×
11Saarland~4K0.89×
12Brandenburg~10K0.84×
13Sachsen~10K0.82×
14Mecklenburg-Vorpommern~5K0.77×
15Thüringen~7K0.75×
16Sachsen-Anhalt~7K0.74×
Fig. 06

Affinity by region

Affinity by region — Kaia Gerber, Germany
0.74×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kaia Gerber audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kaia Gerber audience
#·InterestCategoryAffinity×
01Shane DawsonInternet & Social Media99.30×
02Banco do BrasilBusiness & Career73.85×
03Cara DelevingneFashion & Accessoires37.20×
04Rosamund PikeMovies & TV34.14×
05Miranda KerrFashion & Accessoires32.42×
06Charlotte GainsbourgMovies & TV31.68×
07Izabel GoulartFashion & Accessoires31.54×
08Victoria JusticeMovies & TV31.22×
09Rose LeslieMovies & TV27.13×
10Adriana LimaFashion & Accessoires22.50×
11Natalie DormerMovies & TV22.41×
12Water purificationFood & Beverages22.32×
13Natalie PortmanMovies & TV19.25×
14Claudia SchifferFashion & Accessoires18.57×
15Michael J. FoxMovies & TV18.18×
16Mila KunisMovies & TV17.56×
17Rosie Huntington-WhiteleyFashion & Accessoires17.07×
18Keira KnightleyMovies & TV15.81×
19Gerhard RichterArts & Culture15.54×
20Meghan MarkleFashion & Accessoires15.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kaia Gerber audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kaia Gerber audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.73×
Design AffinityPREMIUM1.57×
Convenience OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kaia Gerber audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
DIY MentalityTHRILL0.89×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kaia Gerber have in Germany?

Kaia Gerber has an estimated audience of 370,053 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kaia Gerber fans?

67.6% of Kaia Gerber fans are female, 32.4% are male, with an average age of 32.3 years.

03

Which brands do Kaia Gerber fans like most?

Kaia Gerber fans show strongest brand affinity for Adriana Lima (22.5×), Rosamund Pike (34.14×), and Cara Delevingne (37.2×) over the country average.

04

Where do Kaia Gerber fans live in Germany?

Kaia Gerber fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kaia Gerber fans also like?

Beyond Kaia Gerber itself, the audience over-indexes on Rosamund Pike (34.14×), Cara Delevingne (37.2×), Natalie Portman (19.25×), and Shane Dawson (99.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion model audiences in Germany

See Kaia Gerber audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kaia Gerber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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