Kaia Gerber Audience in Germany
Kaia Gerber has an estimated audience of 381,356 people in Germany. 68.0% are female, 32.0% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Photos, Figure painting (hobby), jade dynasty, Loincloth, Gil Ofarim.
The average Kaia Gerber fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Photos, Figure painting (hobby), jade dynasty, with strongest over-indexing on Google Photos (8.03× the country average). Demographically, the Kaia Gerber audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Kaia Gerber fans
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 33.1 |
| Estimated audience size | 381,356 |
Audience persona
The typical Kaia Gerber fan in Germany is more female, around 33.1 years old, with strong Quality Awareness tendencies and a notable affinity for Google Photos.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,346 | 1.17× |
| Bayern | 76,201 | 1.24× |
| Baden-Württemberg | 64,096 | 1.23× |
| Niedersachsen | 34,079 | 0.92× |
| Hessen | 33,305 | 1.15× |
| Berlin | 26,620 | 1.56× |
| Rheinland-Pfalz | 19,238 | 1.01× |
| Sachsen | 15,005 | 0.8× |
| Schleswig-Holstein | 12,986 | 0.95× |
| Hamburg | 11,544 | 1.34× |
| Brandenburg | 9,482 | 0.8× |
| Thüringen | 6,646 | 0.68× |
| Sachsen-Anhalt | 6,510 | 0.66× |
| Mecklenburg-Vorpommern | 5,022 | 0.69× |
| Saarland | 3,903 | 0.83× |
| Bremen | 3,152 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Photos | 8.03× | Technology & Electronics |
| Figure painting (hobby) | 8.27× | Arts & Culture |
| jade dynasty | 86.24× | Technology & Electronics |
| Loincloth | 4.84× | Fashion & Accessoires |
| Gil Ofarim | 1.92× | Music & Radio |
| Circular Quay | 29.87× | Travel & Leisure |
| Neiva, Huila | 37.29× | Travel & Leisure |
| Progressive rock | 1.73× | Music & Radio |
| Combat sport | 1.52× | Sports |
| Jersey (fabric) | 5.62× | Fashion & Accessoires |
| Optical Society | 12.55× | Politics & Society |
| Japanese New Year | 10.21× | Travel & Leisure |
| Mechanic | 2.13× | Cars & Mobility |
| Škoda Kodiaq | 1.98× | Cars & Mobility |
| Novi Pazar | 8.9× | Travel & Leisure |
| Nijmegen | 6.8× | Travel & Leisure |
| Mothercare | 1.68× | Kids & Family |
| Kieser Training | 3.4× | Sports |
| The Hunt (2012 film) | 3.79× | Movies & TV |
| Business English | 2.24× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.63 |
| Sustainability | BALANCE | 1.5 |
| Design Affinity | PREMIUM | 1.47 |
| Creativity | OPEN | 1.4 |
| Luxury Orientation | PREMIUM | 1.33 |
| Individualism | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.6% |
| United Kingdom | 6.7% |
| Germany | 6.1% |
See Kaia Gerber audiences in other countries
More Fashion model audiences in Germany
- Heidi Klum (5,008,696)
- Leni Klum (2,710,854)
- Alan Ritchson (2,548,667)
- Meghan Markle (2,083,392)
- Samantha Fox (1,968,870)
Frequently asked questions
How many fans does Kaia Gerber have in Germany?
Kaia Gerber has an estimated audience of 381,356 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kaia Gerber fans?
68.0% of Kaia Gerber fans are female, 32.0% are male, with an average age of 33.1 years.
Which brands do Kaia Gerber fans like most?
Kaia Gerber fans show strongest brand affinity for Google Photos (8.03×), Figure painting (hobby) (8.27×), and jade dynasty (86.24×) over the country average.
Where do Kaia Gerber fans live in Germany?
Kaia Gerber fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,346), Bayern (reach 76,201), and Baden-Württemberg (reach 64,096). These three regions account for the largest share of the active audience.
What other brands do Kaia Gerber fans also like?
Beyond Kaia Gerber itself, the audience over-indexes on Figure painting (hobby) (8.27×), jade dynasty (86.24×), Loincloth (4.84×), and Gil Ofarim (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kaia Gerber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.