Rascasse Audience Intelligence

Water purification Audience in Germany

A data profile of the people who buy, follow and care about Water purification in Germany — modelled from more than twelve digital signal sources. Water purification has an estimated audience of 642,676 people in Germany.

#4060among Topic in Germany#450in Food & Beverages

The average Water purification fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jaden Smith, Pitchfork, Reddit, with strongest over-indexing on Jaden Smith (71.5× the country average).

Demographically, the Water purification audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Water purification fan in Germany is balanced, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jaden Smith.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water purification profile in Germany.

Audience size
643K
in Germany
Gender
52.7%♀
47.3% male
Age
40.9
average years
Country rank
#9531
Topic in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water purification fans

52.7% are female, 47.3% are male, average age 40.9.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Water purification audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age40.9
Estimated audience size642,676
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Water purification audience in Germany
Age bracketShare%
16-1912%
20-2922%
30-3923%
40-4922%
50+22%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Water purification audience comes from Germany.

Worldwide audience distribution share by country for Water purification
CountryShare
United States17.4%
India6.4%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water purification audience in Germany is strongest.

Fig. 05

Top regions by affinity

Water purification fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.34×
02Baden-Württemberg~100K1.32×
03Rheinland-Pfalz~40K1.11×
04Thüringen~20K1.09×
05Nordrhein-Westfalen~100K1.05×
06Niedersachsen~70K1.05×
07Hessen~50K1.04×
08Bremen~6K1.00×
09Brandenburg~20K0.99×
10Saarland~8K0.98×
11Sachsen-Anhalt~20K0.96×
12Mecklenburg-Vorpommern~10K0.96×
13Schleswig-Holstein~20K0.93×
14Berlin~30K0.91×
15Hamburg~10K0.90×
16Sachsen~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Water purification, Germany
0.87×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water purification audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water purification audience
#·InterestCategoryAffinity×
01childish gambinoMovies & TV133.69×
02PitchforkMusic & Radio121.67×
03Sports DirectFashion & Accessoires98.82×
04Water qualityHome & Garden74.61×
05Jaden SmithMovies & TV71.50×
06Inclusion (disability rights)Politics & Society71.23×
07Gender-neutral languagePolitics & Society70.01×
08Obstacle racingCars & Mobility60.45×
09Michael B. JordanMovies & TV54.73×
10Water pollutionPolitics & Society54.43×
11Outside (magazine)Home & Garden52.08×
12Free PeopleFashion & Accessoires41.57×
13Samuel KochMovies & TV35.97×
14TicketmasterTravel & Leisure27.76×
15NBA playoffsSports26.44×
16Middle-distance runningSports25.43×
17Poultry farmingPolitics & Society22.55×
18NBA FinalsSports22.30×
19Google NewsNews20.00×
20RedditInternet & Social Media19.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water purification audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water purification audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER10.70×
MindfulnessBALANCE4.86×
SustainabilityBALANCE4.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water purification audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.97×
Price SensitivityPREMIUM1.09×
Pet OwnershipJOY1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water purification have in Germany?

Water purification has an estimated audience of 642,676 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Water purification fans?

52.7% of Water purification fans are female, 47.3% are male, with an average age of 40.9 years.

03

Which brands do Water purification fans like most?

Water purification fans show strongest brand affinity for Jaden Smith (71.5×), Pitchfork (121.67×), and Reddit (19.14×) over the country average.

04

Where do Water purification fans live in Germany?

Water purification fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Water purification fans also like?

Beyond Water purification itself, the audience over-indexes on Pitchfork (121.67×), Reddit (19.14×), Outside (magazine) (52.08×), and Water quality (74.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Water purification audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Water purification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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