Water purification Audience in Germany
Water purification has an estimated audience of 642,676 people in Germany. 52.7% are female, 47.3% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pitchfork, Reddit, Outside (magazine), Eventim, Water quality.
The average Water purification fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pitchfork, Reddit, Outside (magazine), with strongest over-indexing on Pitchfork (121.67× the country average). Demographically, the Water purification audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Water purification fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 40.9 |
| Estimated audience size | 642,676 |
Audience persona
The typical Water purification fan in Germany is balanced, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Pitchfork.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 158,434 | 1.13× |
| Bayern | 150,336 | 1.46× |
| Baden-Württemberg | 118,783 | 1.35× |
| Niedersachsen | 64,850 | 1.04× |
| Hessen | 51,521 | 1.05× |
| Rheinland-Pfalz | 33,450 | 1.04× |
| Berlin | 27,565 | 0.96× |
| Sachsen | 25,415 | 0.81× |
| Schleswig-Holstein | 21,279 | 0.92× |
| Brandenburg | 19,842 | 1× |
| Thüringen | 18,130 | 1.11× |
| Sachsen-Anhalt | 14,441 | 0.87× |
| Hamburg | 13,456 | 0.93× |
| Mecklenburg-Vorpommern | 11,698 | 0.95× |
| Saarland | 5,870 | 0.74× |
| Bremen | 3,587 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pitchfork | 121.67× | Music & Radio |
| 19.14× | Internet & Social Media | |
| Outside (magazine) | 52.08× | Home & Garden |
| Eventim | 27.76× | Travel & Leisure |
| Water quality | 74.61× | Home & Garden |
| Michael B. Jordan | 54.73× | Movies & TV |
| Jaden Smith | 71.5× | Movies & TV |
| Obstacle racing | 60.45× | Cars & Mobility |
| Ticketmaster | 27.76× | Travel & Leisure |
| childish gambino | 133.69× | Movies & TV |
| Sports Direct | 98.82× | Fashion & Accessoires |
| Google News | 20× | News |
| Water pollution | 54.43× | Politics & Society |
| NBA playoffs | 26.44× | Sports |
| Samuel Koch | 35.97× | Movies & TV |
| Gender-neutral language | 70.01× | Politics & Society |
| Free People | 41.57× | Fashion & Accessoires |
| Middle-distance running | 25.43× | Sports |
| NBA Finals | 22.3× | Sports |
| Inclusion (disability rights) | 71.23× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.56 |
| DIY Mentality | THRILL | 1.84 |
| Sustainability | BALANCE | 1.67 |
| Convenience Orientation | PREMIUM | 1.65 |
| Need for Security | CONSERVATISM | 1.47 |
| Career Orientation | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 6.4% |
| Japan | 6.1% |
See Water purification audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Water purification have in Germany?
Water purification has an estimated audience of 642,676 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Water purification fans?
52.7% of Water purification fans are female, 47.3% are male, with an average age of 40.9 years.
Which brands do Water purification fans like most?
Water purification fans show strongest brand affinity for Pitchfork (121.67×), Reddit (19.14×), and Outside (magazine) (52.08×) over the country average.
Where do Water purification fans live in Germany?
Water purification fans in Germany are most concentrated in Nordrhein-Westfalen (reach 158,434), Bayern (reach 150,336), and Baden-Württemberg (reach 118,783). These three regions account for the largest share of the active audience.
What other brands do Water purification fans also like?
Beyond Water purification itself, the audience over-indexes on Reddit (19.14×), Outside (magazine) (52.08×), Eventim (27.76×), and Water quality (74.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Water purification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.