Rascasse Audience Intelligence

Middle-distance running Audience in Germany

A data profile of the people who buy, follow and care about Middle-distance running in Germany — modelled from more than twelve digital signal sources. Middle-distance running has an estimated audience of 1,987,046 people in Germany.

#63among Sport in Germany#1942among Topic in Germany#294in Sports

The average Middle-distance running fan in Germany is 32.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Water purification, Indoor cycling, Chicago Marathon, with strongest over-indexing on Water purification (25.43× the country average).

Demographically, the Middle-distance running audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Middle-distance running fan in Germany is balanced, around 32.1 years old, with strong Sustainability tendencies and a notable affinity for Water purification.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Middle-distance running profile in Germany.

Audience size
2M
in Germany
Gender
45.5%♀
54.5% male
Age
32.1
average years
Country rank
#3373
Topic in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Middle-distance running fans

45.5% are female, 54.5% are male, average age 32.1.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Middle-distance running audience in Germany
MetricValue
Female45.5%
Male54.5%
Average age32.1
Estimated audience size1,987,046
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Middle-distance running audience in Germany
Age bracketShare%
16-1938%
20-2922%
30-3918%
40-4914%
50+8%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Middle-distance running audience comes from Germany.

Worldwide audience distribution share by country for Middle-distance running
CountryShare
United States19.2%
Japan10.8%
Spain6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Middle-distance running audience in Germany is strongest.

Fig. 05

Top regions by affinity

Middle-distance running fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K1.39×
02Thüringen~60K1.15×
03Mecklenburg-Vorpommern~40K1.15×
04Sachsen-Anhalt~60K1.13×
05Brandenburg~70K1.07×
06Rheinland-Pfalz~100K1.02×
07Bremen~20K1.02×
08Hamburg~40K0.98×
09Schleswig-Holstein~70K0.97×
10Sachsen~90K0.96×
11Berlin~80K0.95×
12Hessen~100K0.87×
13Niedersachsen~200K0.86×
14Baden-Württemberg~200K0.84×
15Bayern~300K0.83×
16Nordrhein-Westfalen~300K0.78×
Fig. 06

Affinity by region

Affinity by region — Middle-distance running, Germany
0.78×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Middle-distance running audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Middle-distance running audience
#·InterestCategoryAffinity×
01Water purificationFood & Beverages25.43×
02Chicago MarathonSports23.44×
03SauconySports20.42×
04ParkrunSports18.53×
05Indoor cyclingSports18.37×
06Men's Health (magazine)Fashion & Accessoires17.65×
07Berlin MarathonSports14.06×
08MissguidedFashion & Accessoires11.69×
09stravaSports10.86×
10Vuelta a EspañaSports9.55×
11BoulangerShopping9.48×
12Track and fieldSports5.11×
13Activity trackerTechnology & Electronics4.84×
14Under ArmourFashion & Accessoires4.75×
15ASICSFashion & Accessoires4.54×
16New BalanceFashion & Accessoires3.39×
17LivemusicMusic & Radio2.34×
18NikeFashion & Accessoires2.21×
19BreuningerFashion & Accessoires2.15×
20FIFA World CupSports1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Middle-distance running audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Middle-distance running audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.54×
Early Adopter MentalityPOWER1.53×
Pet OwnershipJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Middle-distance running audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.90×
TraditionCONSERVATISM0.91×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Middle-distance running have in Germany?

Middle-distance running has an estimated audience of 1,987,046 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Middle-distance running fans?

45.5% of Middle-distance running fans are female, 54.5% are male, with an average age of 32.1 years.

03

Which brands do Middle-distance running fans like most?

Middle-distance running fans show strongest brand affinity for Water purification (25.43×), Indoor cycling (18.37×), and Chicago Marathon (23.44×) over the country average.

04

Where do Middle-distance running fans live in Germany?

Middle-distance running fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Middle-distance running fans also like?

Beyond Middle-distance running itself, the audience over-indexes on Indoor cycling (18.37×), Chicago Marathon (23.44×), Saucony (20.42×), and Men's Health (magazine) (17.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Middle-distance running audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Middle-distance running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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