Men's Health (magazine) Audience in Germany
Men's Health (magazine) has an estimated audience of 334,120 people in Germany. 44.3% are female, 55.7% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Flywheel, Kryptos, Cross country running, Yoga pants, Middle-distance running.
The average Men's Health (magazine) fan in Germany is 32.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Flywheel, Kryptos, Cross country running, with strongest over-indexing on Flywheel (51.47× the country average). Demographically, the Men's Health (magazine) audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Quality Awareness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine
Demographics of Men's Health (magazine) fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 32.5 |
| Estimated audience size | 334,120 |
Audience persona
The typical Men's Health (magazine) fan in Germany is more male, around 32.5 years old, with strong Quality Awareness tendencies and a notable affinity for Flywheel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,229 | 1.14× |
| Bayern | 68,328 | 1.27× |
| Baden-Württemberg | 53,425 | 1.17× |
| Niedersachsen | 31,344 | 0.97× |
| Hessen | 27,815 | 1.09× |
| Rheinland-Pfalz | 18,645 | 1.11× |
| Berlin | 14,745 | 0.99× |
| Sachsen | 13,458 | 0.82× |
| Schleswig-Holstein | 10,496 | 0.87× |
| Brandenburg | 9,523 | 0.92× |
| Hamburg | 8,846 | 1.17× |
| Thüringen | 8,358 | 0.98× |
| Sachsen-Anhalt | 7,295 | 0.84× |
| Saarland | 5,121 | 1.25× |
| Mecklenburg-Vorpommern | 4,006 | 0.63× |
| Bremen | 2,204 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flywheel | 51.47× | Home & Garden |
| Kryptos | 35.68× | Music & Radio |
| Cross country running | 23.69× | Sports |
| Yoga pants | 17.88× | Fashion & Accessoires |
| Middle-distance running | 17.65× | Sports |
| 5K run | 16.05× | Sports |
| 10K run | 21.85× | Sports |
| Fun run | 18.74× | Sports |
| Road running | 9.59× | Sports |
| Cricbuzz | 24.38× | Sports |
| Fitness (magazine) | 49.87× | Internet & Social Media |
| Saucony | 29.51× | Sports |
| Protein bar | 12.38× | Food & Beverages |
| Voo Store | 35.57× | Shopping |
| Sportswear (fashion) | 9.43× | Fashion & Accessoires |
| Barry's Bootcamp | 48.7× | Sports |
| More Nutrition | 5.09× | Health |
| Running club | 20.54× | Sports |
| Long-distance running | 10.84× | Sports |
| Sprint (running) | 8.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.3 |
| Sports Activity | POWER | 1.56 |
| Luxury Orientation | PREMIUM | 1.42 |
| Design Affinity | PREMIUM | 1.41 |
| Urban Lifestyle | OPEN | 1.37 |
| Individualism | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.0% |
| Netherlands | 12.1% |
| United States | 9.7% |
See Men's Health (magazine) audiences in other countries
- Men's Health (magazine) — United States
- Men's Health (magazine) — United Kingdom
- Men's Health (magazine) — France
- Men's Health (magazine) — Italy
- Men's Health (magazine) — Spain
- Men's Health (magazine) — Brazil
- Men's Health (magazine) — Japan
- Men's Health (magazine) — South Korea
- Men's Health (magazine) — India
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Frequently asked questions
How many fans does Men's Health (magazine) have in Germany?
Men's Health (magazine) has an estimated audience of 334,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Men's Health (magazine) fans?
44.3% of Men's Health (magazine) fans are female, 55.7% are male, with an average age of 32.5 years.
Which brands do Men's Health (magazine) fans like most?
Men's Health (magazine) fans show strongest brand affinity for Flywheel (51.47×), Kryptos (35.68×), and Cross country running (23.69×) over the country average.
Where do Men's Health (magazine) fans live in Germany?
Men's Health (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,229), Bayern (reach 68,328), and Baden-Württemberg (reach 53,425). These three regions account for the largest share of the active audience.
What other brands do Men's Health (magazine) fans also like?
Beyond Men's Health (magazine) itself, the audience over-indexes on Kryptos (35.68×), Cross country running (23.69×), Yoga pants (17.88×), and Middle-distance running (17.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Men's Health (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.