Men's Health (magazine) Audience in Germany
A data profile of the people who buy, follow and care about Men's Health (magazine) in Germany — modelled from more than twelve digital signal sources. Men's Health (magazine) has an estimated audience of 385,205 people in Germany.
The average Men's Health (magazine) fan in Germany is 32.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Flywheel, Kryptos, Cross country running, with strongest over-indexing on Flywheel (51.47× the country average).
Demographically, the Men's Health (magazine) audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Design Affinity, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Men's Health (magazine) fan in Germany is more male, around 32.5 years old, with strong Design Affinity tendencies and a notable affinity for Flywheel.
At a glance
The key figures that characterise the Men's Health (magazine) profile in Germany.
Search interest · 12-month trend
Audience demographics of Men's Health (magazine)
44.3% are female, 55.7% are male, average age 32.5.
Gender split
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 32.5 |
| Estimated audience size | 385,205 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Men's Health (magazine) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 47.6% |
| United Kingdom | 13.3% |
| Australia | 6.9% |
Geography
Where the Men's Health (magazine) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~70K | 1.22× | |
| 02 | Saarland | ~5K | 1.18× | |
| 03 | Hamburg | ~8K | 1.13× | |
| 04 | Baden-Württemberg | ~50K | 1.10× | |
| 05 | Nordrhein-Westfalen | ~80K | 1.09× | |
| 06 | Rheinland-Pfalz | ~20K | 1.07× | |
| 07 | Hessen | ~30K | 1.06× | |
| 08 | Thüringen | ~9K | 1.02× | |
| 09 | Berlin | ~10K | 0.98× | |
| 10 | Brandenburg | ~10K | 0.98× | |
| 11 | Niedersachsen | ~30K | 0.94× | |
| 12 | Schleswig-Holstein | ~10K | 0.92× | |
| 13 | Bremen | ~3K | 0.91× | |
| 14 | Sachsen-Anhalt | ~8K | 0.90× | |
| 15 | Sachsen | ~10K | 0.86× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Men's Health (magazine) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flywheel | Home & Garden | 51.47× | ||
| 02 | Fitness (magazine) | Internet & Social Media | 49.87× | ||
| 03 | Barry's Bootcamp | Sports | 48.70× | ||
| 04 | Kryptos | Music & Radio | 35.68× | ||
| 05 | Voo Store | Shopping | 35.57× | ||
| 06 | Saucony | Sports | 29.51× | ||
| 07 | Cricbuzz | Sports | 24.38× | ||
| 08 | Cross country running | Sports | 23.69× | ||
| 09 | 10K run | Sports | 21.85× | ||
| 10 | Running club | Sports | 20.54× | ||
| 11 | Fun run | Sports | 18.74× | ||
| 12 | Yoga pants | Fashion & Accessoires | 17.88× | ||
| 13 | Middle-distance running | Sports | 17.65× | ||
| 14 | 5K run | Sports | 16.05× | ||
| 15 | Protein bar | Food & Beverages | 12.38× | ||
| 16 | Long-distance running | Sports | 10.84× | ||
| 17 | Road running | Sports | 9.59× | ||
| 18 | Sportswear (fashion) | Fashion & Accessoires | 9.43× | ||
| 19 | Sprint (running) | Sports | 8.83× | ||
| 20 | More Nutrition | Health | 5.09× |
Personality of the Men's Health (magazine) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.82× | |
| Sports Activity | POWER | 3.24× | |
| Luxury Orientation | PREMIUM | 2.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.57× | |
| Extroversion | THRILL | 0.63× | |
| Spirituality | BALANCE | 0.66× |
Frequently asked questions
How many fans does Men's Health (magazine) have in Germany?
Men's Health (magazine) has an estimated audience of 385,205 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Men's Health (magazine) fans?
44.3% of Men's Health (magazine) fans are female, 55.7% are male, with an average age of 32.5 years.
Which brands do Men's Health (magazine) fans like most?
Men's Health (magazine) fans show strongest brand affinity for Flywheel (51.47×), Kryptos (35.68×), and Cross country running (23.69×) over the country average.
Where do Men's Health (magazine) fans live in Germany?
Men's Health (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Men's Health (magazine) fans also like?
Beyond Men's Health (magazine) itself, the audience over-indexes on Kryptos (35.68×), Cross country running (23.69×), Yoga pants (17.88×), and Middle-distance running (17.65×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
See Men's Health (magazine) audiences in other countries
- Men's Health (magazine) — United States
- Men's Health (magazine) — United Kingdom
- Men's Health (magazine) — France
- Men's Health (magazine) — Italy
- Men's Health (magazine) — Spain
- Men's Health (magazine) — Brazil
- Men's Health (magazine) — Japan
- Men's Health (magazine) — South Korea
- Men's Health (magazine) — India
- Men's Health (magazine) — Canada
- Men's Health (magazine) — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Men's Health (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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