Voo Store Audience in Germany
Voo Store has an estimated audience of 251,418 people in Germany. 39.2% are female, 60.8% are male, average age 24.2. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: Banana bread, Cult Beauty, Platano, Nebelung, Low-carbohydrate diet.
The average Voo Store fan in Germany is 24.2 years old, more male, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include Banana bread, Cult Beauty, Platano, with strongest over-indexing on Banana bread (124.65× the country average). Demographically, the Voo Store audience skews more male with an average age of 24.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Voo Store fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 24.2 |
| Estimated audience size | 251,418 |
Audience persona
The typical Voo Store fan in Germany is more male, around 24.2 years old, with strong Design Affinity tendencies and a notable affinity for Banana bread.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 127,688 | 11.36× |
| Nordrhein-Westfalen | 15,716 | 0.29× |
| Bayern | 13,855 | 0.34× |
| Baden-Württemberg | 8,220 | 0.24× |
| Hessen | 7,834 | 0.41× |
| Brandenburg | 5,914 | 0.76× |
| Niedersachsen | 4,729 | 0.19× |
| Hamburg | 4,284 | 0.75× |
| Sachsen | 3,934 | 0.32× |
| Rheinland-Pfalz | 1,941 | 0.15× |
| Schleswig-Holstein | 1,848 | 0.2× |
| Thüringen | 1,435 | 0.22× |
| Mecklenburg-Vorpommern | 1,296 | 0.27× |
| Sachsen-Anhalt | 997 | 0.15× |
| Bremen | 545 | 0.25× |
| Saarland | 248 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Banana bread | 124.65× | Food & Beverages |
| Cult Beauty | 46.08× | Shopping |
| Platano | 206.74× | Food & Beverages |
| Nebelung | 89.34× | Pets & Animals |
| Low-carbohydrate diet | 12.65× | Food & Beverages |
| BALDUR-Garten | 20× | Shopping |
| Phillip Lim | 173.34× | Fashion & Accessoires |
| Miami Masters | 16.68× | Sports |
| Watering can | 97.46× | Home & Garden |
| Oatmeal | 20× | Food & Beverages |
| Stay at Home | 19.09× | Health |
| Nyan Cat | 118.37× | Internet & Social Media |
| Teh tarik | 161.84× | Food & Beverages |
| Broccoli | 20× | Food & Beverages |
| Kaufland | 3.45× | Shopping |
| Banana | 20× | Food & Beverages |
| Malmö University | 162.87× | Business & Career |
| Online shopping | 1.98× | Shopping |
| Arts and music | 1.74× | Arts & Culture |
| Ricotta | 20× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.62 |
| Luxury Orientation | PREMIUM | 2.48 |
| Early Adopter Mentality | POWER | 2.46 |
| Sustainability | BALANCE | 2.22 |
| Creativity | OPEN | 1.78 |
| Quality Awareness | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 53.2% |
| Japan | 13.0% |
| Italy | 4.2% |
See Voo Store audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Voo Store have in Germany?
Voo Store has an estimated audience of 251,418 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Voo Store fans?
39.2% of Voo Store fans are female, 60.8% are male, with an average age of 24.2 years.
Which brands do Voo Store fans like most?
Voo Store fans show strongest brand affinity for Banana bread (124.65×), Cult Beauty (46.08×), and Platano (206.74×) over the country average.
Where do Voo Store fans live in Germany?
Voo Store fans in Germany are most concentrated in Berlin (reach 127,688), Nordrhein-Westfalen (reach 15,716), and Bayern (reach 13,855). These three regions account for the largest share of the active audience.
What other brands do Voo Store fans also like?
Beyond Voo Store itself, the audience over-indexes on Cult Beauty (46.08×), Platano (206.74×), Nebelung (89.34×), and Low-carbohydrate diet (12.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Voo Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.