Voo Store Target Market in Germany
A data profile of the people who buy, follow and care about Voo Store in Germany — modelled from more than twelve digital signal sources. Voo Store has an estimated audience of 252,359 people in Germany.
The average Voo Store fan in Germany is 24.2 years old, more male, and lives primarily in Berlin.
The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.
Top brand affinities include Banana bread, Cult Beauty, Platano, with strongest over-indexing on Banana bread (124.65× the country average).
Demographically, the Voo Store audience skews more male with an average age of 24.2, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Voo Store fan in Germany is more male, around 24.2 years old, with strong Design Affinity tendencies and a notable affinity for Banana bread.
At a glance
The key figures that characterise the Voo Store profile in Germany.
Search interest · 12-month trend
Customer demographics of Voo Store
39.2% are female, 60.8% are male, average age 24.2.
Gender split
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 24.2 |
| Estimated audience size | 252,359 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 71% | |
| 20-29 | 15% | |
| 30-39 | 6% | |
| 40-49 | 5% | |
| 50+ | 2% |
Geography
Where the Voo Store audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 13.04× | |
| 02 | Saarland | ~2K | 0.72× | |
| 03 | Brandenburg | ~5K | 0.69× | |
| 04 | Hamburg | ~4K | 0.65× | |
| 05 | Bremen | ~1K | 0.64× | |
| 06 | Mecklenburg-Vorpommern | ~2K | 0.49× | |
| 07 | Thüringen | ~3K | 0.47× | |
| 08 | Sachsen-Anhalt | ~3K | 0.45× | |
| 09 | Hessen | ~7K | 0.38× | |
| 10 | Schleswig-Holstein | ~3K | 0.38× | |
| 11 | Rheinland-Pfalz | ~5K | 0.37× | |
| 12 | Sachsen | ~4K | 0.35× | |
| 13 | Bayern | ~10K | 0.30× | |
| 14 | Nordrhein-Westfalen | ~10K | 0.26× | |
| 15 | Niedersachsen | ~6K | 0.26× | |
| 16 | Baden-Württemberg | ~9K | 0.25× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Voo Store audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Platano | Food & Beverages | 206.74× | ||
| 02 | Phillip Lim | Fashion & Accessoires | 173.34× | ||
| 03 | Malmö University | Business & Career | 162.87× | ||
| 04 | Teh tarik | Food & Beverages | 161.84× | ||
| 05 | Banana bread | Food & Beverages | 124.65× | ||
| 06 | Nyan Cat | Internet & Social Media | 118.37× | ||
| 07 | Watering can | Home & Garden | 97.46× | ||
| 08 | Nebelung | Pets & Animals | 89.34× | ||
| 09 | Cult Beauty | Shopping | 46.08× | ||
| 10 | BALDUR-Garten | Shopping | 20.00× | ||
| 11 | Oatmeal | Food & Beverages | 20.00× | ||
| 12 | Broccoli | Food & Beverages | 20.00× | ||
| 13 | Banana | Food & Beverages | 20.00× | ||
| 14 | Ricotta | Food & Beverages | 20.00× | ||
| 15 | Stay at Home | Health | 19.09× | ||
| 16 | Miami Masters | Sports | 16.68× | ||
| 17 | Low-carbohydrate diet | Food & Beverages | 12.65× | ||
| 18 | Kaufland | Shopping | 3.45× | ||
| 19 | Online shopping | Shopping | 1.98× | ||
| 20 | Arts and music | Arts & Culture | 1.74× |
Personality of the Voo Store audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.68× | |
| Urban Lifestyle | OPEN | 1.52× | |
| Mindfulness | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| DIY Mentality | THRILL | 0.80× | |
| Community Orientation | OPEN | 0.81× |
Frequently asked questions
Who is Voo Store's target market in Germany?
Voo Store's target market in Germany covers an estimated 252,359 people, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Voo Store customers?
39.2% of the Voo Store audience are female, 60.8% are male, with an average age of 24.2 years.
Which brands do Voo Store fans like most?
Voo Store fans show strongest brand affinity for Banana bread (124.65×), Cult Beauty (46.08×), and Platano (206.74×) over the country average.
Where do Voo Store fans live in Germany?
Voo Store fans in Germany are most concentrated in Berlin (reach ~100K), Nordrhein-Westfalen (reach ~10K), and Bayern (reach ~10K). These three regions account for the largest share of the active audience.
What other brands do Voo Store fans also like?
Beyond Voo Store itself, the audience over-indexes on Cult Beauty (46.08×), Platano (206.74×), Nebelung (89.34×), and Low-carbohydrate diet (12.65×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,669,392)
- Primark (10,177,707)
- AliExpress (10,016,369)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Voo Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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