Rascasse Audience Intelligence

Ricotta Audience in Germany

Name: Ricotta — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Ricotta in Germany — modelled from more than twelve digital signal sources. Ricotta has an estimated audience of 275,957 people in Germany.

#9among Cheese in Germany #6439among Topic in Germany #890in Food & Beverages

The average Ricotta fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Thomas Gottschalk, Google Flights, Opel Astra, with strongest over-indexing on Thomas Gottschalk (30.13× the country average).

Demographically, the Ricotta audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ricotta fan in Germany is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Thomas Gottschalk.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ricotta profile in Germany.

Audience size

276K

in Germany

Gender

59.3%♀

40.7% male

Age

41.5

average years

Country rank

#18436

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Ricotta fans

59.3% are female, 40.7% are male, average age 41.5.

Fig. 02

Gender split

59.3%

Female

40.7%

Male

Demographic split for Ricotta audience in Germany
Metric	Value
Female	59.3%
Male	40.7%
Average age	41.5
Estimated audience size	275,957

Fig. 03

Age distribution

Age distribution of the Ricotta audience in Germany
Age bracket	Share	%
16-19		4%
20-29		22%
30-39		33%
40-49		29%
50+		12%

Fig. 04

Worldwide distribution

4.5%

of the worldwide Ricotta audience comes from Germany.

Worldwide audience distribution share by country for Ricotta
Country	Share
Italy	42.0%
United States	14.1%
Germany	4.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ricotta audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ricotta fans by region: top regions in Germany
#	Region	Reach	×
01	Hamburg	~8K	1.21×
02	Baden-Württemberg	~50K	1.20×
03	Bayern	~50K	1.15×
04	Nordrhein-Westfalen	~70K	1.11×
05	Sachsen	~10K	1.10×
06	Hessen	~20K	1.08×
07	Niedersachsen	~30K	1.04×
08	Rheinland-Pfalz	~10K	0.99×
09	Berlin	~10K	0.97×
10	Thüringen	~7K	0.96×
11	Saarland	~3K	0.92×
12	Schleswig-Holstein	~9K	0.91×
13	Mecklenburg-Vorpommern	~5K	0.88×
14	Brandenburg	~7K	0.86×
15	Sachsen-Anhalt	~6K	0.85×
16	Bremen	~2K	0.81×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ricotta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ricotta audience
#	Interest	Category	×
01	Thomas Gottschalk	Movies & TV	30.13×
02	Voo Store	Shopping	20.00×
03	M jak miłość	Movies & TV	20.00×
04	Bellagio (resort)	Travel & Leisure	20.00×
05	Google Flights	Travel & Leisure	16.47×
06	Opel Astra	Cars & Mobility	14.37×
07	Las Vegas Strip	Travel & Leisure	14.30×
08	Fiat Panda	Cars & Mobility	7.92×
09	Ankerkraut	Food & Beverages	7.90×
10	Kitchen knife	Home & Garden	7.51×
11	Frying pan	Home & Garden	6.39×
12	Tooth brushing	Health	5.53×
13	Non-alcoholic beverage	Food & Beverages	4.51×
14	Efficient energy use	Technology & Electronics	3.16×
15	CHECK24	Business & Career	2.18×
16	Tagesschau	Movies & TV	2.14×
17	Netto Marken-Discount	Shopping	1.83×
18	REWE	Shopping	1.67×
19	Edeka	Shopping	1.62×
20	Obi (store)	Shopping	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ricotta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Ricotta audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.86×
Healthy Lifestyle	BALANCE	1.67×
Quality Awareness	PREMIUM	1.59×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Ricotta audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.72×
Mindfulness	BALANCE	0.94×
Social Media Usage	JOY	0.95×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Ricotta have in Germany?

Ricotta has an estimated audience of 275,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Ricotta fans?

59.3% of Ricotta fans are female, 40.7% are male, with an average age of 41.5 years.

Which brands do Ricotta fans like most?

Ricotta fans show strongest brand affinity for Thomas Gottschalk (30.13×), Google Flights (16.47×), and Opel Astra (14.37×) over the country average.

Where do Ricotta fans live in Germany?

Ricotta fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Ricotta fans also like?

Beyond Ricotta itself, the audience over-indexes on Google Flights (16.47×), Opel Astra (14.37×), Tagesschau (2.14×), and Voo Store (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ricotta audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ricotta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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