Rascasse Audience Intelligence

Ankerkraut Target Market in Germany

A data profile of the people who buy, follow and care about Ankerkraut in Germany — modelled from more than twelve digital signal sources. Ankerkraut has an estimated audience of 986,694 people in Germany.

#866among Brand in Germany#323in Food & Beverages

The average Ankerkraut fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Coriander, Seasoned salt, Makeup Tutorials, with strongest over-indexing on Coriander (114.84× the country average).

Demographically, the Ankerkraut audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ankerkraut fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Coriander.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ankerkraut profile in Germany.

Audience size
987K
in Germany
Gender
71.3%♀
28.7% male
Age
40.8
average years
Country rank
#6622
Brand in Germany
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ankerkraut

71.3% are female, 28.7% are male, average age 40.8.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Ankerkraut audience in Germany
MetricValue
Female71.3%
Male28.7%
Average age40.8
Estimated audience size986,694
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Ankerkraut audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

90.3%

of the worldwide Ankerkraut audience comes from Germany.

Worldwide audience distribution share by country for Ankerkraut
CountryShare
Germany90.3%
Switzerland3.9%
Austria3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ankerkraut audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ankerkraut customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.33×
02Schleswig-Holstein~50K1.32×
03Hamburg~30K1.30×
04Nordrhein-Westfalen~200K1.19×
05Rheinland-Pfalz~50K1.11×
06Bayern~200K1.02×
07Saarland~10K0.99×
08Sachsen-Anhalt~20K0.98×
09Thüringen~20K0.96×
10Baden-Württemberg~100K0.91×
11Brandenburg~30K0.91×
12Hessen~70K0.90×
13Mecklenburg-Vorpommern~20K0.90×
14Sachsen~40K0.85×
15Bremen~6K0.80×
16Berlin~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Ankerkraut, Germany
0.58×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ankerkraut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ankerkraut audience
#·InterestCategoryAffinity×
01Seasoned saltFood & Beverages117.43×
02CorianderFood & Beverages114.84×
03Salt and pepper shakersHome & Garden103.32×
04Malay cuisineFood & Beverages51.01×
05Tamil cuisineFood & Beverages46.57×
06Bengali cuisineFood & Beverages45.38×
07Punjabi cuisineFood & Beverages41.94×
08CurryFood & Beverages25.98×
09Black pepperFood & Beverages22.73×
10South IndiaTravel & Leisure20.88×
11GingerFood & Beverages18.44×
12Lounge musicMusic & Radio9.78×
13Makeup TutorialsBeauty & Wellness9.38×
14Sunday NaturalHealth6.07×
15QVCMovies & TV4.21×
16TchiboShopping3.22×
17REWEShopping2.80×
18Netto Marken-DiscountShopping2.71×
19RossmannShopping2.66×
20KauflandShopping2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ankerkraut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ankerkraut audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.86×
SpiritualityBALANCE2.43×
Convenience OrientationPREMIUM2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ankerkraut audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.08×
Luxury OrientationPREMIUM1.20×
Social Media UsageJOY1.28×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ankerkraut's target market in Germany?

Ankerkraut's target market in Germany covers an estimated 986,694 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ankerkraut customers?

71.3% of the Ankerkraut audience are female, 28.7% are male, with an average age of 40.8 years.

03

Which brands do Ankerkraut fans like most?

Ankerkraut fans show strongest brand affinity for Coriander (114.84×), Seasoned salt (117.43×), and Makeup Tutorials (9.38×) over the country average.

04

Where do Ankerkraut fans live in Germany?

Ankerkraut fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ankerkraut fans also like?

Beyond Ankerkraut itself, the audience over-indexes on Seasoned salt (117.43×), Makeup Tutorials (9.38×), Sunday Natural (6.07×), and Curry (25.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Ankerkraut audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ankerkraut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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