Ankerkraut Audience in Germany
Ankerkraut has an estimated audience of 955,699 people in Germany. 69.2% are female, 30.8% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Coriander, Seasoned salt, Makeup Tutorials, Curry, Salt and pepper shakers.
The average Ankerkraut fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Coriander, Seasoned salt, Makeup Tutorials, with strongest over-indexing on Coriander (114.84× the country average). Demographically, the Ankerkraut audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Ankerkraut fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 41.6 |
| Estimated audience size | 955,699 |
Audience persona
The typical Ankerkraut fan in Germany is more female, around 41.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Coriander.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 260,483 | 1.24× |
| Bayern | 158,843 | 1.03× |
| Niedersachsen | 126,583 | 1.36× |
| Baden-Württemberg | 119,452 | 0.91× |
| Hessen | 69,076 | 0.94× |
| Rheinland-Pfalz | 53,268 | 1.11× |
| Schleswig-Holstein | 46,800 | 1.36× |
| Sachsen | 39,373 | 0.84× |
| Hamburg | 27,633 | 1.27× |
| Brandenburg | 27,034 | 0.91× |
| Berlin | 25,352 | 0.59× |
| Sachsen-Anhalt | 24,019 | 0.97× |
| Thüringen | 22,180 | 0.91× |
| Mecklenburg-Vorpommern | 15,997 | 0.87× |
| Saarland | 11,055 | 0.94× |
| Bremen | 6,226 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coriander | 114.84× | Food & Beverages |
| Seasoned salt | 117.43× | Food & Beverages |
| Makeup Tutorials | 9.38× | Beauty & Wellness |
| Curry | 25.98× | Food & Beverages |
| Salt and pepper shakers | 103.32× | Home & Garden |
| Sunday Natural | 6.07× | Health |
| Ginger | 18.44× | Food & Beverages |
| Lounge music | 9.78× | Music & Radio |
| Black pepper | 22.73× | Food & Beverages |
| Tamil cuisine | 46.57× | Food & Beverages |
| REWE | 2.8× | Shopping |
| Punjabi cuisine | 41.94× | Food & Beverages |
| QVC | 4.21× | Movies & TV |
| Netto Marken-Discount | 2.71× | Shopping |
| Malay cuisine | 51.01× | Food & Beverages |
| Gala | 2.72× | News |
| Bengali cuisine | 45.38× | Food & Beverages |
| Rossmann | 2.66× | Shopping |
| Kaufland | 2.36× | Shopping |
| Tchibo | 3.22× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.41 |
| Indulgence | JOY | 1.33 |
| Pet Ownership | JOY | 1.29 |
| Convenience Orientation | PREMIUM | 1.28 |
| Family Orientation | CONSERVATISM | 1.22 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.9% |
| Switzerland | 3.8% |
| Austria | 3.6% |
See Ankerkraut audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Ankerkraut have in Germany?
Ankerkraut has an estimated audience of 955,699 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ankerkraut fans?
69.2% of Ankerkraut fans are female, 30.8% are male, with an average age of 41.6 years.
Which brands do Ankerkraut fans like most?
Ankerkraut fans show strongest brand affinity for Coriander (114.84×), Seasoned salt (117.43×), and Makeup Tutorials (9.38×) over the country average.
Where do Ankerkraut fans live in Germany?
Ankerkraut fans in Germany are most concentrated in Nordrhein-Westfalen (reach 260,483), Bayern (reach 158,843), and Niedersachsen (reach 126,583). These three regions account for the largest share of the active audience.
What other brands do Ankerkraut fans also like?
Beyond Ankerkraut itself, the audience over-indexes on Seasoned salt (117.43×), Makeup Tutorials (9.38×), Curry (25.98×), and Salt and pepper shakers (103.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ankerkraut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.