Ginger Audience in Germany
Ginger has an estimated audience of 530,999 people in Germany. 64.8% are female, 35.2% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bottled water, Netto Marken-Discount, Bauhaus, REWE, Efficient energy use.
The average Ginger fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bottled water, Netto Marken-Discount, Bauhaus, with strongest over-indexing on Bottled water (13.33× the country average). Demographically, the Ginger audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Ginger fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 42.0 |
| Estimated audience size | 530,999 |
Audience persona
The typical Ginger fan in Germany is more female, around 42.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Bottled water.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 136,803 | 1.18× |
| Bayern | 98,804 | 1.16× |
| Baden-Württemberg | 86,422 | 1.19× |
| Niedersachsen | 54,151 | 1.05× |
| Hessen | 43,932 | 1.09× |
| Sachsen | 27,093 | 1.04× |
| Rheinland-Pfalz | 26,982 | 1.01× |
| Berlin | 23,162 | 0.98× |
| Schleswig-Holstein | 17,184 | 0.9× |
| Brandenburg | 14,806 | 0.9× |
| Hamburg | 12,813 | 1.07× |
| Sachsen-Anhalt | 12,693 | 0.92× |
| Thüringen | 12,516 | 0.92× |
| Mecklenburg-Vorpommern | 8,398 | 0.83× |
| Saarland | 5,636 | 0.86× |
| Bremen | 4,315 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bottled water | 13.33× | Food & Beverages |
| Netto Marken-Discount | 2.06× | Shopping |
| Bauhaus | 1.99× | Shopping |
| REWE | 1.59× | Shopping |
| Efficient energy use | 2.33× | Technology & Electronics |
| Wetter.com | 1.69× | Home & Garden |
| Gala | 1.62× | News |
| Kaufland | 1.53× | Shopping |
| Florian Silbereisen | 2.43× | Music & Radio |
| Sustainable energy | 2.1× | Home & Garden |
| Roland Kaiser | 2.13× | Music & Radio |
| Renewable energy | 1.88× | Business & Career |
| Rossmann | 1.55× | Shopping |
| Electric toothbrush | 5.5× | Health |
| Shop Apotheke | 2.08× | Shopping |
| Solar power | 2.18× | Home & Garden |
| More Nutrition | 1.68× | Health |
| Gerolsteiner | 6.17× | Food & Beverages |
| Payback | 2.56× | Shopping |
| Burger King | 1.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.1 |
| Pet Ownership | JOY | 1.8 |
| LGBTQ+ Identity | OPEN | 1.7 |
| Design Affinity | PREMIUM | 1.68 |
| Sports Activity | POWER | 1.5 |
| Indulgence | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 6.3% |
| Taiwan | 5.9% |
See Ginger audiences in other countries
More Vegetable audiences in Germany
- Potato (905,758)
- Radicchio (790,227)
- Maize (709,102)
- Capsicum (700,850)
- Leaf vegetable (576,654)
Frequently asked questions
How many fans does Ginger have in Germany?
Ginger has an estimated audience of 530,999 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ginger fans?
64.8% of Ginger fans are female, 35.2% are male, with an average age of 42.0 years.
Which brands do Ginger fans like most?
Ginger fans show strongest brand affinity for Bottled water (13.33×), Netto Marken-Discount (2.06×), and Bauhaus (1.99×) over the country average.
Where do Ginger fans live in Germany?
Ginger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 136,803), Bayern (reach 98,804), and Baden-Württemberg (reach 86,422). These three regions account for the largest share of the active audience.
What other brands do Ginger fans also like?
Beyond Ginger itself, the audience over-indexes on Netto Marken-Discount (2.06×), Bauhaus (1.99×), REWE (1.59×), and Efficient energy use (2.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ginger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.