Rascasse Audience Intelligence

Ginger Audience in Germany

A data profile of the people who buy, follow and care about Ginger in Germany — modelled from more than twelve digital signal sources. Ginger has an estimated audience of 530,999 people in Germany.

#8among Vegetable in Germany#4523among Topic in Germany#531in Food & Beverages

The average Ginger fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bottled water, Netto Marken-Discount, Bauhaus, with strongest over-indexing on Bottled water (13.33× the country average).

Demographically, the Ginger audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ginger fan in Germany is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Bottled water.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ginger profile in Germany.

Audience size
531K
in Germany
Gender
64.8%♀
35.2% male
Age
42.0
average years
Country rank
#11177
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ginger fans

64.8% are female, 35.2% are male, average age 42.0.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Ginger audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age42.0
Estimated audience size530,999
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Ginger audience in Germany
Age bracketShare%
16-1915%
20-2915%
30-3919%
40-4927%
50+24%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Ginger audience comes from Germany.

Worldwide audience distribution share by country for Ginger
CountryShare
United States27.4%
United Kingdom6.3%
Taiwan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ginger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ginger fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.74×
02Nordrhein-Westfalen~100K1.16×
03Baden-Württemberg~80K1.12×
04Bayern~90K1.11×
05Hessen~40K1.03×
06Niedersachsen~50K1.00×
07Rheinland-Pfalz~30K1.00×
08Hamburg~10K1.00×
09Sachsen~30K0.99×
10Thüringen~10K0.95×
11Sachsen-Anhalt~10K0.94×
12Bremen~4K0.94×
13Saarland~6K0.90×
14Brandenburg~10K0.89×
15Schleswig-Holstein~20K0.88×
16Mecklenburg-Vorpommern~9K0.85×
Fig. 06

Affinity by region

Affinity by region — Ginger, Germany
0.85×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ginger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ginger audience
#·InterestCategoryAffinity×
01Bottled waterFood & Beverages13.33×
02GerolsteinerFood & Beverages6.17×
03Electric toothbrushHealth5.50×
04SunExpressTravel & Leisure2.60×
05Florian SilbereisenMusic & Radio2.43×
06Efficient energy useTechnology & Electronics2.33×
07Solar powerHome & Garden2.18×
08Roland KaiserMusic & Radio2.13×
09Sustainable energyHome & Garden2.10×
10Shop ApothekeShopping2.08×
11Netto Marken-DiscountShopping2.06×
12BauhausShopping1.99×
13Sunday NaturalHealth1.98×
14Thomas GottschalkMovies & TV1.93×
15Renewable energyBusiness & Career1.88×
16More NutritionHealth1.68×
17Müller (company)Food & Beverages1.60×
18REWEShopping1.59×
19RossmannShopping1.55×
20KauflandShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ginger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ginger audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Quality AwarenessPREMIUM1.48×
SustainabilityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ginger audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.94×
Risk AppetiteTHRILL1.08×
Luxury OrientationPREMIUM1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ginger have in Germany?

Ginger has an estimated audience of 530,999 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ginger fans?

64.8% of Ginger fans are female, 35.2% are male, with an average age of 42.0 years.

03

Which brands do Ginger fans like most?

Ginger fans show strongest brand affinity for Bottled water (13.33×), Netto Marken-Discount (2.06×), and Bauhaus (1.99×) over the country average.

04

Where do Ginger fans live in Germany?

Ginger fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ginger fans also like?

Beyond Ginger itself, the audience over-indexes on Netto Marken-Discount (2.06×), Bauhaus (1.99×), REWE (1.59×), and Efficient energy use (2.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in Germany

See Ginger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ginger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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