Maize Audience in Germany
Maize has an estimated audience of 709,102 people in Germany. 40.6% are female, 59.4% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, John Deere, German television comedy, Drinking establishment.
The average Maize fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, John Deere, with strongest over-indexing on Satire (6.53× the country average). Demographically, the Maize audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Maize fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 37.6 |
| Estimated audience size | 709,102 |
Audience persona
The typical Maize fan in Germany is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,382 | 1.11× |
| Bayern | 129,386 | 1.14× |
| Baden-Württemberg | 103,797 | 1.07× |
| Niedersachsen | 79,096 | 1.15× |
| Hessen | 56,252 | 1.04× |
| Rheinland-Pfalz | 35,414 | 1× |
| Sachsen | 34,111 | 0.98× |
| Berlin | 32,218 | 1.02× |
| Schleswig-Holstein | 24,384 | 0.96× |
| Brandenburg | 19,065 | 0.87× |
| Hamburg | 17,184 | 1.07× |
| Sachsen-Anhalt | 17,139 | 0.93× |
| Thüringen | 16,628 | 0.92× |
| Mecklenburg-Vorpommern | 11,432 | 0.84× |
| Saarland | 8,221 | 0.94× |
| Bremen | 5,817 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.53× | Literature |
| Tagesschau | 2.28× | Movies & TV |
| John Deere | 8.18× | Cars & Mobility |
| German television comedy | 6.3× | Movies & TV |
| Drinking establishment | 10.5× | Food & Beverages |
| Transfermarkt | 3.03× | Sports |
| Pets | 1.77× | Pets & Animals |
| Bob Odenkirk | 12.09× | Movies & TV |
| Jenson Button | 20× | Sports |
| Country rap | 4.96× | Music & Radio |
| Automobiles | 1.74× | Cars & Mobility |
| Japanese whisky | 14.58× | Food & Beverages |
| FC Bayern Munich | 1.56× | Sports |
| Allgäu | 4.63× | Travel & Leisure |
| Netto Marken-Discount | 1.75× | Shopping |
| Forestry | 4.03× | Home & Garden |
| Jean-Paul Sartre | 20× | Literature |
| Rye whiskey | 12.85× | Food & Beverages |
| Distilled beverage | 2.34× | Food & Beverages |
| Westdeutscher Rundfunk | 2.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.36 |
| Indulgence | JOY | 1.33 |
| Pet Ownership | JOY | 1.25 |
| Convenience Orientation | PREMIUM | 1.22 |
| Healthy Lifestyle | BALANCE | 1.21 |
| Need for Security | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Brazil | 4.6% |
| Vietnam | 3.9% |
See Maize audiences in other countries
More Vegetable audiences in Germany
- Potato (905,758)
- Radicchio (790,227)
- Capsicum (700,850)
- Leaf vegetable (576,654)
- Broccoli (545,890)
Frequently asked questions
How many fans does Maize have in Germany?
Maize has an estimated audience of 709,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maize fans?
40.6% of Maize fans are female, 59.4% are male, with an average age of 37.6 years.
Which brands do Maize fans like most?
Maize fans show strongest brand affinity for Satire (6.53×), Tagesschau (2.28×), and John Deere (8.18×) over the country average.
Where do Maize fans live in Germany?
Maize fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,382), Bayern (reach 129,386), and Baden-Württemberg (reach 103,797). These three regions account for the largest share of the active audience.
What other brands do Maize fans also like?
Beyond Maize itself, the audience over-indexes on Tagesschau (2.28×), John Deere (8.18×), German television comedy (6.3×), and Drinking establishment (10.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maize. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.