Maize Audience in Germany
Maize has an estimated audience of 709,102 people in Germany. 40.6% are female, 59.4% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haberler, Unique Gifts, Birthday Gifts, Christmas Gift, Knokke-Heist.
The average Maize fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haberler, Unique Gifts, Birthday Gifts, with strongest over-indexing on Haberler (4.66× the country average). Demographically, the Maize audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Maize fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 37.6 |
| Estimated audience size | 709,102 |
Audience persona
The typical Maize fan in Germany is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Haberler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,382 | 1.11× |
| Bayern | 129,386 | 1.14× |
| Baden-Württemberg | 103,797 | 1.07× |
| Niedersachsen | 79,096 | 1.15× |
| Hessen | 56,252 | 1.04× |
| Rheinland-Pfalz | 35,414 | 1× |
| Sachsen | 34,111 | 0.98× |
| Berlin | 32,218 | 1.02× |
| Schleswig-Holstein | 24,384 | 0.96× |
| Brandenburg | 19,065 | 0.87× |
| Hamburg | 17,184 | 1.07× |
| Sachsen-Anhalt | 17,139 | 0.93× |
| Thüringen | 16,628 | 0.92× |
| Mecklenburg-Vorpommern | 11,432 | 0.84× |
| Saarland | 8,221 | 0.94× |
| Bremen | 5,817 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haberler | 4.66× | News |
| Unique Gifts | 4.48× | Shopping |
| Birthday Gifts | 4.84× | Kids & Family |
| Christmas Gift | 1.52× | Kids & Family |
| Knokke-Heist | 4.98× | Travel & Leisure |
| KLIX (AM) | 1.82× | Music & Radio |
| Snow White (Fables) | 1.55× | Literature |
| Icon (magazine) | 1.72× | Arts & Culture |
| Loincloth | 1.84× | Fashion & Accessoires |
| Cambrils | 4.72× | Travel & Leisure |
| Stucco | 1.58× | Home & Garden |
| Hückelhoven | 4.5× | Travel & Leisure |
| Ensiferum | 7.36× | Music & Radio |
| Eco Friendly Living | 2.01× | Home & Garden |
| Kyung Hee University | 7.13× | Business & Career |
| Medieval fantasy | 5.43× | Literature |
| Esra Erol | 2.6× | Movies & TV |
| Samanyolu Haber | 1.98× | Movies & TV |
| Jaguar F-Pace | 2.82× | Cars & Mobility |
| Keeper (password manager) | 1.9× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.36 |
| Indulgence | JOY | 1.33 |
| Pet Ownership | JOY | 1.25 |
| Convenience Orientation | PREMIUM | 1.22 |
| Healthy Lifestyle | BALANCE | 1.21 |
| Need for Security | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Brazil | 4.6% |
| Vietnam | 3.9% |
See Maize audiences in other countries
More Vegetable audiences in Germany
- Potato (905,758)
- Radicchio (790,227)
- Capsicum (700,850)
- Leaf vegetable (576,654)
- Broccoli (545,890)
Frequently asked questions
How many fans does Maize have in Germany?
Maize has an estimated audience of 709,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maize fans?
40.6% of Maize fans are female, 59.4% are male, with an average age of 37.6 years.
Which brands do Maize fans like most?
Maize fans show strongest brand affinity for Haberler (4.66×), Unique Gifts (4.48×), and Birthday Gifts (4.84×) over the country average.
Where do Maize fans live in Germany?
Maize fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,382), Bayern (reach 129,386), and Baden-Württemberg (reach 103,797). These three regions account for the largest share of the active audience.
What other brands do Maize fans also like?
Beyond Maize itself, the audience over-indexes on Unique Gifts (4.48×), Birthday Gifts (4.84×), Christmas Gift (1.52×), and Knokke-Heist (4.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maize. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.