Maize Audience in United States

Maize has an estimated audience of 14,246,321 people in United States. 52.6% are female, 47.4% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Houston Astros, Texas Roadhouse, Dentistry, Livemusic, AutoZone.

The average Maize fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Houston Astros, Texas Roadhouse, Dentistry, with strongest over-indexing on Houston Astros (4.12× the country average). Demographically, the Maize audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Maize fans

Demographic split for Maize audience in United States
MetricValue
Female52.6%
Male47.4%
Average age41.4
Estimated audience size14,246,321

Audience persona

The typical Maize fan in United States is balanced, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for Maize in United States
RegionReachAffinity
California1,532,8690.98×
Texas1,195,8410.98×
Florida820,9200.85×
Illinois772,6791.63×
New York678,5670.85×
Michigan601,3031.61×
Kansas524,9654.68×
Ohio465,4381.06×
Pennsylvania427,9130.89×
New Jersey423,9441.17×
Georgia387,2030.88×
North Carolina342,3420.8×
Virginia295,1800.85×
Washington287,7611.01×
Massachusetts253,1720.9×
Arizona245,0140.84×
Tennessee227,9460.8×
Indiana227,1270.87×
Maryland217,7700.89×
Missouri217,0790.95×
Utah210,7271.65×
Minnesota210,2251.03×
Wisconsin193,3960.9×
Colorado181,6360.81×
Kentucky168,1340.94×
Alabama164,9020.83×
Oklahoma155,3790.98×
Louisiana154,3820.84×
South Carolina149,5170.7×
Oregon144,3480.88×
Iowa133,2351.14×
Connecticut120,6750.84×
Nevada95,1830.69×
Arkansas91,7810.78×
Mississippi90,7230.77×
Nebraska85,5841.2×
Hawaii59,1150.97×
Rhode Island55,8831.23×
Maine54,1401.06×
New Mexico53,2110.74×
Idaho52,6170.74×
West Virginia47,6610.72×
New Hampshire42,5190.76×
Washington, District of Columbia36,3190.85×
South Dakota33,8471.03×
Montana29,9270.76×
North Dakota28,4620.97×
Delaware25,5330.65×
Alaska21,8140.72×
Vermont19,3500.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maize audience
BrandAffinityCategory
Houston Astros4.12×Sports
Texas Roadhouse1.8×Food & Beverages
Dentistry2.33×Business & Career
Livemusic2.22×Music & Radio
AutoZone1.65×Cars & Mobility
Take-out1.96×Food & Beverages
Made in USA2.33×Business & Career
Real property2.01×Home & Garden
Kroger1.62×Food & Beverages
The UPS Store1.58×Shopping
Los Angeles Dodgers2.4×Sports
Wingstop1.56×Food & Beverages
Auction1.72×Shopping
Total Wine & More2.95×Food & Beverages
Menards1.6×Home & Garden
Publix1.69×Shopping
IHOP1.79×Food & Beverages
Buffalo Wild Wings1.57×Food & Beverages
Hormone2.41×Health
Wedding dress2.04×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maize audience
TraitClusterScore
Family OrientationCONSERVATISM1.27
IndulgenceJOY1.24
Convenience OrientationPREMIUM1.23
Urban LifestyleOPEN1.2
IndividualismJOY1.18
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Maize
CountryShare
United States27.7%
Brazil4.6%
Vietnam3.9%

See Maize audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Maize have in United States?

Maize has an estimated audience of 14,246,321 people in United States, concentrated in California and Texas.

What is the gender split and age of Maize fans?

52.6% of Maize fans are female, 47.4% are male, with an average age of 41.4 years.

Which brands do Maize fans like most?

Maize fans show strongest brand affinity for Houston Astros (4.12×), Texas Roadhouse (1.8×), and Dentistry (2.33×) over the country average.

Where do Maize fans live in United States?

Maize fans in United States are most concentrated in California (reach 1,532,869), Texas (reach 1,195,841), and Florida (reach 820,920). These three regions account for the largest share of the active audience.

What other brands do Maize fans also like?

Beyond Maize itself, the audience over-indexes on Texas Roadhouse (1.8×), Dentistry (2.33×), Livemusic (2.22×), and AutoZone (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maize. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.