Maize Audience in United States
Maize has an estimated audience of 14,246,321 people in United States. 52.6% are female, 47.4% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Tech News, MK, Winemaking, JTV (Indonesia).
The average Maize fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Tech News, MK, with strongest over-indexing on Nationality (1.53× the country average). Demographically, the Maize audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Maize fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 41.4 |
| Estimated audience size | 14,246,321 |
Audience persona
The typical Maize fan in United States is balanced, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,532,869 | 0.98× |
| Texas | 1,195,841 | 0.98× |
| Florida | 820,920 | 0.85× |
| Illinois | 772,679 | 1.63× |
| New York | 678,567 | 0.85× |
| Michigan | 601,303 | 1.61× |
| Kansas | 524,965 | 4.68× |
| Ohio | 465,438 | 1.06× |
| Pennsylvania | 427,913 | 0.89× |
| New Jersey | 423,944 | 1.17× |
| Georgia | 387,203 | 0.88× |
| North Carolina | 342,342 | 0.8× |
| Virginia | 295,180 | 0.85× |
| Washington | 287,761 | 1.01× |
| Massachusetts | 253,172 | 0.9× |
| Arizona | 245,014 | 0.84× |
| Tennessee | 227,946 | 0.8× |
| Indiana | 227,127 | 0.87× |
| Maryland | 217,770 | 0.89× |
| Missouri | 217,079 | 0.95× |
| Utah | 210,727 | 1.65× |
| Minnesota | 210,225 | 1.03× |
| Wisconsin | 193,396 | 0.9× |
| Colorado | 181,636 | 0.81× |
| Kentucky | 168,134 | 0.94× |
| Alabama | 164,902 | 0.83× |
| Oklahoma | 155,379 | 0.98× |
| Louisiana | 154,382 | 0.84× |
| South Carolina | 149,517 | 0.7× |
| Oregon | 144,348 | 0.88× |
| Iowa | 133,235 | 1.14× |
| Connecticut | 120,675 | 0.84× |
| Nevada | 95,183 | 0.69× |
| Arkansas | 91,781 | 0.78× |
| Mississippi | 90,723 | 0.77× |
| Nebraska | 85,584 | 1.2× |
| Hawaii | 59,115 | 0.97× |
| Rhode Island | 55,883 | 1.23× |
| Maine | 54,140 | 1.06× |
| New Mexico | 53,211 | 0.74× |
| Idaho | 52,617 | 0.74× |
| West Virginia | 47,661 | 0.72× |
| New Hampshire | 42,519 | 0.76× |
| Washington, District of Columbia | 36,319 | 0.85× |
| South Dakota | 33,847 | 1.03× |
| Montana | 29,927 | 0.76× |
| North Dakota | 28,462 | 0.97× |
| Delaware | 25,533 | 0.65× |
| Alaska | 21,814 | 0.72× |
| Vermont | 19,350 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 1.53× | Politics & Society |
| Tech News | 5.55× | Technology & Electronics |
| MK | 1.55× | Music & Radio |
| Winemaking | 1.63× | Food & Beverages |
| JTV (Indonesia) | 1.54× | |
| Hebe | 1.78× | Home & Garden |
| MeatEater | 1.57× | Movies & TV |
| Cockpit | 1.94× | Travel & Leisure |
| Chiropractic education | 2.18× | Business & Career |
| Hattiesburg, Mississippi | 1.79× | Travel & Leisure |
| Voltron: Legendary Defender | 2.84× | Movies & TV |
| Spinal muscular atrophy | 1.61× | Health |
| Software widget | 2.56× | Technology & Electronics |
| Cockpit | 1.51× | Travel & Leisure |
| Jabberwocky (band) | 1.52× | Music & Radio |
| Laguna (province) | 1.65× | |
| Irrigation sprinkler | 1.51× | Home & Garden |
| Geothermal heating | 1.5× | Home & Garden |
| Cacique | 1.68× | Food & Beverages |
| EShakti | 1.57× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.27 |
| Indulgence | JOY | 1.24 |
| Convenience Orientation | PREMIUM | 1.23 |
| Urban Lifestyle | OPEN | 1.2 |
| Individualism | JOY | 1.18 |
| Extroversion | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Brazil | 4.6% |
| Vietnam | 3.9% |
See Maize audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Maize have in United States?
Maize has an estimated audience of 14,246,321 people in United States, concentrated in California and Texas.
What is the gender split and age of Maize fans?
52.6% of Maize fans are female, 47.4% are male, with an average age of 41.4 years.
Which brands do Maize fans like most?
Maize fans show strongest brand affinity for Nationality (1.53×), Tech News (5.55×), and MK (1.55×) over the country average.
Where do Maize fans live in United States?
Maize fans in United States are most concentrated in California (reach 1,532,869), Texas (reach 1,195,841), and Florida (reach 820,920). These three regions account for the largest share of the active audience.
What other brands do Maize fans also like?
Beyond Maize itself, the audience over-indexes on Tech News (5.55×), MK (1.55×), Winemaking (1.63×), and JTV (Indonesia) (1.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Maize. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.