Rascasse Audience Intelligence

Maize Audience in United States

A data profile of the people who buy, follow and care about Maize in United States — modelled from more than twelve digital signal sources. Maize has an estimated audience of 14,246,321 people in United States.

#3among Vegetable in United States#1656among Topic in United States#198in Food & Beverages

The average Maize fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Kansas.

Top brand affinities include Real property, Pizza Hut, Non-alcoholic beverage, with strongest over-indexing on Real property (2.16× the country average).

Demographically, the Maize audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maize fan in United States is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maize profile in United States.

Audience size
14.2M
in United States
Gender
52.6%♀
47.4% male
Age
41.4
average years
Country rank
#2460
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maize fans

52.6% are female, 47.4% are male, average age 41.4.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Maize audience in United States
MetricValue
Female52.6%
Male47.4%
Average age41.4
Estimated audience size14,246,321
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Maize audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Maize audience comes from United States.

Worldwide audience distribution share by country for Maize
CountryShare
United States27.7%
Brazil4.6%
Vietnam3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maize audience in United States is strongest.

Fig. 05

Top regions by affinity

Maize fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~800K6.81×
02Utah~300K2.34×
03Illinois~700K1.48×
04Michigan~500K1.39×
05Rhode Island~50K1.14×
06Nebraska~80K1.13×
07Iowa~100K1.09×
08North Dakota~30K1.09×
09New Jersey~400K1.05×
10South Dakota~30K1.01×
11Minnesota~200K0.96×
12Maine~50K0.96×
13Oklahoma~200K0.95×
14California~1.5M0.93×
15Texas~1M0.93×
16Kentucky~200K0.93×
17Hawaii~60K0.92×
18Indiana~200K0.91×
19Missouri~200K0.91×
20Washington~300K0.90×
21Ohio~400K0.88×
22Georgia~400K0.87×
23Oregon~100K0.86×
24Alaska~30K0.86×
25Vermont~20K0.86×
26Pennsylvania~400K0.85×
27Wisconsin~200K0.85×
28Alabama~200K0.84×
29Montana~30K0.84×
30Maryland~200K0.83×
31Mississippi~100K0.83×
32Virginia~300K0.81×
33Massachusetts~200K0.81×
34Arkansas~100K0.81×
35Idaho~60K0.81×
36Connecticut~100K0.80×
37Louisiana~100K0.79×
38West Virginia~50K0.79×
39New Hampshire~40K0.79×
40Washington, District of Columbia~30K0.79×
41North Carolina~300K0.78×
42Arizona~200K0.78×
43Colorado~200K0.77×
44New Mexico~50K0.77×
45Delaware~30K0.76×
46South Carolina~200K0.75×
47New York~600K0.74×
48Florida~700K0.73×
49Tennessee~200K0.73×
50Nevada~90K0.68×
Fig. 06

Affinity by region

Affinity by region — Maize, United States
0.68×1.00×6.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maize audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maize audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages2.84×
02Total Wine & MoreFood & Beverages2.74×
03Non-alcoholic beverageFood & Beverages2.62×
04SausageFood & Beverages2.43×
05Real propertyHome & Garden2.16×
06Mineral waterFood & Beverages2.12×
07Microwave ovenHome & Garden2.04×
08Rail transportTravel & Leisure1.93×
09NASDAQBusiness & Career1.82×
10PubFood & Beverages1.74×
11WhiskyFood & Beverages1.73×
12Street foodFood & Beverages1.73×
13Britney SpearsMusic & Radio1.72×
14Detroit TigersSports1.68×
15Hardware storeHome & Garden1.64×
16Discount TireShopping1.63×
17Made in USABusiness & Career1.61×
18GeneticsKids & Family1.59×
19PastryFood & Beverages1.57×
20Pizza HutFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maize audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maize audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
IndulgenceJOY1.38×
Career OrientationPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maize audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
MindfulnessBALANCE0.73×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maize have in United States?

Maize has an estimated audience of 14,246,321 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Maize fans?

52.6% of Maize fans are female, 47.4% are male, with an average age of 41.4 years.

03

Which brands do Maize fans like most?

Maize fans show strongest brand affinity for Real property (2.16×), Pizza Hut (1.52×), and Non-alcoholic beverage (2.62×) over the country average.

04

Where do Maize fans live in United States?

Maize fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Kansas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Maize fans also like?

Beyond Maize itself, the audience over-indexes on Pizza Hut (1.52×), Non-alcoholic beverage (2.62×), Genetics (1.59×), and Microwave oven (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Maize audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maize. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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