Onion Audience in United States

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Onion has an estimated audience of 7,948,948 people in United States. 65.1% are female, 34.9% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Kroger, Dish (food), Steak, Chicken (food), Beef.

The average Onion fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kroger, Dish (food), Steak, with strongest over-indexing on Kroger (1.56× the country average). Demographically, the Onion audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Onion fans

Demographic split for Onion audience in United States
MetricValue
Female65.1%
Male34.9%
Average age42.0
Estimated audience size7,948,948

Audience persona

The typical Onion fan in United States is more female, around 42.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kroger.

Top regions in United States

Top regions ranked by reach for Onion in United States
RegionReachAffinity
California954,7241.09×
Texas723,5951.06×
Florida495,1010.92×
New York486,9151.1×
Illinois293,6731.11×
Pennsylvania266,4901×
Georgia260,5111.06×
North Carolina249,5531.04×
Ohio240,7190.98×
Michigan212,3831.02×
Virginia208,3621.08×
New Jersey199,7370.99×
Washington198,3271.24×
Massachusetts163,6001.04×
Tennessee155,2090.97×
Maryland154,1071.13×
Indiana147,7971.02×
Arizona144,6050.89×
Wisconsin137,6791.15×
Missouri126,3240.99×
Minnesota121,0891.06×
Colorado116,6640.93×
South Carolina115,0920.96×
Alabama112,5161.01×
Oregon105,4891.16×
Louisiana105,0141.02×
Kentucky102,5651.03×
Oklahoma86,5800.98×
Connecticut78,5510.99×
Utah71,7661.01×
Nevada69,4750.9×
Iowa66,7961.02×
Mississippi64,2220.98×
Arkansas63,2840.97×
Kansas61,0730.97×
Nebraska40,4831.02×
New Mexico39,7411×
Idaho35,8290.9×
New Hampshire35,5671.14×
Hawaii34,8091.02×
West Virginia33,4660.9×
Maine29,9221.05×
Washington, District of Columbia25,7341.08×
Rhode Island22,7880.9×
Montana18,2460.83×
Delaware17,9470.82×
South Dakota16,1340.88×
North Dakota15,2000.93×
Alaska14,8990.88×
Vermont14,6641.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Onion audience
BrandAffinityCategory
Kroger1.56×Food & Beverages
Dish (food)1.61×Food & Beverages
Steak1.58×Food & Beverages
Chicken (food)1.88×Food & Beverages
Beef1.52×Food & Beverages
Tomato2.15×Food & Beverages
Food Lion1.88×Shopping
Salad1.69×Food & Beverages
Frying pan1.79×Home & Garden
Sauce1.9×Food & Beverages
Cream1.59×Food & Beverages
Pasta1.55×Food & Beverages
French fries1.64×Food & Beverages
Pork1.53×Food & Beverages
Potato1.86×Food & Beverages
Shrimp1.71×Food & Beverages
Garlic2.44×Food & Beverages
Sausage1.92×Food & Beverages
Bacon1.79×Food & Beverages
Soup1.69×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Onion audience
TraitClusterScore
Healthy LifestyleBALANCE1.89
IndulgenceJOY1.41
Urban LifestyleOPEN1.38
Price SensitivityPREMIUM1.26
Convenience OrientationPREMIUM1.2
Need for SecurityCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Onion
CountryShare
United States19.3%
Taiwan6.6%
United Kingdom4.4%

See Onion audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Onion have in United States?

Onion has an estimated audience of 7,948,948 people in United States, concentrated in California and Texas.

What is the gender split and age of Onion fans?

65.1% of Onion fans are female, 34.9% are male, with an average age of 42.0 years.

Which brands do Onion fans like most?

Onion fans show strongest brand affinity for Kroger (1.56×), Dish (food) (1.61×), and Steak (1.58×) over the country average.

Where do Onion fans live in United States?

Onion fans in United States are most concentrated in California (reach 954,724), Texas (reach 723,595), and Florida (reach 495,101). These three regions account for the largest share of the active audience.

What other brands do Onion fans also like?

Beyond Onion itself, the audience over-indexes on Dish (food) (1.61×), Steak (1.58×), Chicken (food) (1.88×), and Beef (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Onion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.