A data profile of the people who buy, follow and care about Cream in United States — modelled from more than twelve digital signal sources. Cream has an estimated audience of 21,621,209 people in United States.
The average Cream fan in United States is 40.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Planet Fitness, Pizza Hut, Microwave oven, with strongest over-indexing on Planet Fitness (1.83× the country average).
Demographically, the Cream audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cream fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.
The key figures that characterise the Cream profile in United States.
70.7% are female, 29.3% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 40.9 |
| Estimated audience size | 21,621,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Cream audience comes from United States.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| United Kingdom | 5.9% |
Where the Cream audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~4.5M | 1.84× | |
| 02 | New Jersey | ~800K | 1.54× | |
| 03 | Florida | ~1.5M | 1.12× | |
| 04 | Massachusetts | ~500K | 1.11× | |
| 05 | Mississippi | ~200K | 1.11× | |
| 06 | Washington | ~500K | 1.09× | |
| 07 | Louisiana | ~300K | 1.09× | |
| 08 | Pennsylvania | ~800K | 1.07× | |
| 09 | Texas | ~2M | 1.06× | |
| 10 | New York | ~1.5M | 1.06× | |
| 11 | Georgia | ~700K | 1.05× | |
| 12 | Arkansas | ~200K | 1.04× | |
| 13 | Michigan | ~600K | 1.03× | |
| 14 | Illinois | ~700K | 1.01× | |
| 15 | Indiana | ~400K | 1.01× | |
| 16 | Maryland | ~400K | 1.01× | |
| 17 | Wisconsin | ~300K | 1.01× | |
| 18 | Virginia | ~500K | 1.00× | |
| 19 | Oklahoma | ~200K | 1.00× | |
| 20 | Connecticut | ~200K | 1.00× | |
| 21 | Missouri | ~300K | 0.99× | |
| 22 | Minnesota | ~300K | 0.99× | |
| 23 | South Dakota | ~50K | 0.99× | |
| 24 | Ohio | ~700K | 0.98× | |
| 25 | Utah | ~200K | 0.98× | |
| 26 | Kansas | ~200K | 0.98× | |
| 27 | Kentucky | ~300K | 0.97× | |
| 28 | Oregon | ~200K | 0.97× | |
| 29 | North Dakota | ~40K | 0.97× | |
| 30 | Alabama | ~300K | 0.96× | |
| 31 | Nebraska | ~100K | 0.96× | |
| 32 | Delaware | ~60K | 0.96× | |
| 33 | North Carolina | ~600K | 0.95× | |
| 34 | Arizona | ~400K | 0.95× | |
| 35 | Tennessee | ~400K | 0.95× | |
| 36 | Iowa | ~200K | 0.95× | |
| 37 | West Virginia | ~100K | 0.95× | |
| 38 | Hawaii | ~90K | 0.95× | |
| 39 | New Hampshire | ~80K | 0.95× | |
| 40 | South Carolina | ~300K | 0.93× | |
| 41 | Nevada | ~200K | 0.93× | |
| 42 | New Mexico | ~100K | 0.93× | |
| 43 | Idaho | ~100K | 0.92× | |
| 44 | Maine | ~70K | 0.92× | |
| 45 | Rhode Island | ~60K | 0.92× | |
| 46 | Montana | ~50K | 0.91× | |
| 47 | Alaska | ~40K | 0.89× | |
| 48 | Vermont | ~30K | 0.88× | |
| 49 | Colorado | ~300K | 0.86× | |
| 50 | Washington, District of Columbia | ~50K | 0.82× |
The strongest cross-interests of the Cream audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 4.86× | ||
| 02 | Mixed drink | Food & Beverages | 3.80× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.99× | ||
| 04 | Cappuccino | Food & Beverages | 2.99× | ||
| 05 | Mineral water | Food & Beverages | 2.94× | ||
| 06 | Microwave oven | Home & Garden | 2.81× | ||
| 07 | Diaper bag | Kids & Family | 2.61× | ||
| 08 | Dough | Food & Beverages | 2.48× | ||
| 09 | Pastry | Food & Beverages | 2.41× | ||
| 10 | Cupcake | Food & Beverages | 2.13× | ||
| 11 | Milk | Food & Beverages | 1.93× | ||
| 12 | Discount stores | Shopping | 1.93× | ||
| 13 | Kitchenware | Home & Garden | 1.87× | ||
| 14 | Planet Fitness | Sports | 1.83× | ||
| 15 | Pizza Hut | Food & Beverages | 1.83× | ||
| 16 | Organic food | Food & Beverages | 1.63× | ||
| 17 | Breakfast | Food & Beverages | 1.60× | ||
| 18 | Trader Joe's | Shopping | 1.58× | ||
| 19 | Shopping malls | Shopping | 1.51× | ||
| 20 | Subway | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.50× | |
| Community Orientation | OPEN | 1.38× | |
| Price Sensitivity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.87× | |
| Risk Appetite | THRILL | 0.87× | |
| Luxury Orientation | PREMIUM | 0.88× |
Cream has an estimated audience of 21,621,209 people in United States, concentrated in California and Texas.
70.7% of Cream fans are female, 29.3% are male, with an average age of 40.9 years.
Cream fans show strongest brand affinity for Planet Fitness (1.83×), Pizza Hut (1.83×), and Microwave oven (2.81×) over the country average.
Cream fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Cream itself, the audience over-indexes on Pizza Hut (1.83×), Microwave oven (2.81×), Mixed drink (3.8×), and Pastry (2.41×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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