Rascasse Audience Intelligence

Cream Audience in Germany

A data profile of the people who buy, follow and care about Cream in Germany — modelled from more than twelve digital signal sources. Cream has an estimated audience of 2,037,462 people in Germany.

#1909among Topic in Germany#164in Food & Beverages

The average Cream fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cleanser, Elle Fanning, Tagesschau, with strongest over-indexing on Cleanser (12.15× the country average).

Demographically, the Cream audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cream fan in Germany is more female, around 39.6 years old, with strong Extroversion tendencies and a notable affinity for Cleanser.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cream profile in Germany.

Audience size
2M
in Germany
Gender
66.4%♀
33.6% male
Age
39.6
average years
Country rank
#3300
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cream fans

66.4% are female, 33.6% are male, average age 39.6.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Cream audience in Germany
MetricValue
Female66.4%
Male33.6%
Average age39.6
Estimated audience size2,037,462
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Cream audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Cream audience comes from Germany.

Worldwide audience distribution share by country for Cream
CountryShare
United States19.9%
Japan7.9%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cream audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cream fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.38×
02Berlin~100K1.13×
03Hamburg~50K1.07×
04Rheinland-Pfalz~100K1.05×
05Schleswig-Holstein~80K1.04×
06Bremen~20K1.04×
07Niedersachsen~200K1.01×
08Nordrhein-Westfalen~400K0.99×
09Bayern~300K0.99×
10Saarland~20K0.99×
11Baden-Württemberg~300K0.97×
12Thüringen~50K0.92×
13Mecklenburg-Vorpommern~40K0.92×
14Sachsen~90K0.89×
15Brandenburg~50K0.86×
16Sachsen-Anhalt~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Cream, Germany
0.82×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cream audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cream audience
#·InterestCategoryAffinity×
01CleanserBeauty & Wellness12.15×
02Elle FanningMovies & TV10.22×
03Mandy MooreMusic & Radio10.19×
04Minimal musicMusic & Radio5.40×
05Non-alcoholic beverageFood & Beverages4.95×
06ThailandTravel & Leisure4.28×
07RefrigeratorHome & Garden2.82×
08CupcakeFood & Beverages2.72×
09DessertsFood & Beverages2.45×
10Picture bookLiterature2.21×
11KitchenHome & Garden1.97×
12Chihuahua (dog)Pets & Animals1.97×
13VolunteeringPolitics & Society1.96×
14Netto Marken-DiscountShopping1.80×
15TattoosFashion & Accessoires1.75×
16BarsTravel & Leisure1.74×
17Distilled beverageFood & Beverages1.69×
18Müller (company)Food & Beverages1.62×
19TagesschauMovies & TV1.59×
20House musicMusic & Radio1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cream audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cream audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.57×
IndulgenceJOY1.52×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cream audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.81×
Luxury OrientationPREMIUM0.83×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cream have in Germany?

Cream has an estimated audience of 2,037,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cream fans?

66.4% of Cream fans are female, 33.6% are male, with an average age of 39.6 years.

03

Which brands do Cream fans like most?

Cream fans show strongest brand affinity for Cleanser (12.15×), Elle Fanning (10.22×), and Tagesschau (1.59×) over the country average.

04

Where do Cream fans live in Germany?

Cream fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cream fans also like?

Beyond Cream itself, the audience over-indexes on Elle Fanning (10.22×), Tagesschau (1.59×), Desserts (2.45×), and Netto Marken-Discount (1.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Cream audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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