Rascasse Audience Intelligence

Thailand Audience in Germany

A data profile of the people who buy, follow and care about Thailand in Germany — modelled from more than twelve digital signal sources. Thailand has an estimated audience of 2,559,616 people in Germany.

#38among Country in Germany#156among POI in Germany#212in Travel & Leisure

The average Thailand fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bangkok, Arts and music, Ko Samui, with strongest over-indexing on Bangkok (9.95× the country average).

Demographically, the Thailand audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thailand fan in Germany is more female, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Bangkok.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thailand profile in Germany.

Audience size
2.6M
in Germany
Gender
58.0%♀
42.0% male
Age
37.3
average years
Country rank
#2577
POI in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thailand fans

58.0% are female, 42.0% are male, average age 37.3.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Thailand audience in Germany
MetricValue
Female58.0%
Male42.0%
Average age37.3
Estimated audience size2,559,616
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Thailand audience in Germany
Age bracketShare%
16-1922%
20-2923%
30-3921%
40-4919%
50+15%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Thailand audience comes from Germany.

Worldwide audience distribution share by country for Thailand
CountryShare
China15.2%
United States8.7%
Thailand6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thailand audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thailand fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K1.22×
02Bayern~500K1.21×
03Hessen~200K1.19×
04Berlin~100K1.12×
05Rheinland-Pfalz~100K1.07×
06Hamburg~60K1.07×
07Nordrhein-Westfalen~600K1.06×
08Sachsen~100K0.96×
09Brandenburg~80K0.96×
10Bremen~20K0.95×
11Thüringen~60K0.94×
12Niedersachsen~200K0.93×
13Schleswig-Holstein~80K0.90×
14Saarland~30K0.86×
15Sachsen-Anhalt~50K0.82×
16Mecklenburg-Vorpommern~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Thailand, Germany
0.77×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thailand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thailand audience
#·InterestCategoryAffinity×
01Ko SamuiTravel & Leisure13.83×
02Chiang MaiTravel & Leisure13.61×
03PattayaTravel & Leisure13.56×
04Assumption University (Thailand)Business & Career13.43×
05Srinakharinwirot UniversityBusiness & Career13.12×
06Chulalongkorn UniversityBusiness & Career13.08×
07Bangkok Metropolitan RegionTravel & Leisure12.84×
08Phuket ProvinceTravel & Leisure12.73×
09Thammasat UniversityBusiness & Career12.25×
10Mahidol UniversityBusiness & Career12.00×
11BangkokTravel & Leisure9.95×
12Central ThailandTravel & Leisure8.82×
13Yo-yoSports8.61×
14Thai languagePolitics & Society7.36×
15SweatpantsFashion & Accessoires5.86×
16CreamFood & Beverages4.28×
17Julia RobertsMovies & TV3.54×
18WealthBusiness & Career2.66×
19CanadaTravel & Leisure1.72×
20Arts and musicArts & Culture1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thailand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thailand audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.27×
TravellingTHRILL1.25×
Urban LifestyleOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thailand audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.99×
DIY MentalityTHRILL1.00×
Healthy LifestyleBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thailand have in Germany?

Thailand has an estimated audience of 2,559,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Thailand fans?

58.0% of Thailand fans are female, 42.0% are male, with an average age of 37.3 years.

03

Which brands do Thailand fans like most?

Thailand fans show strongest brand affinity for Bangkok (9.95×), Arts and music (1.57×), and Ko Samui (13.83×) over the country average.

04

Where do Thailand fans live in Germany?

Thailand fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Thailand fans also like?

Beyond Thailand itself, the audience over-indexes on Arts and music (1.57×), Ko Samui (13.83×), Phuket Province (12.73×), and Chiang Mai (13.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Thailand audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thailand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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