Thailand Audience in Germany
Thailand has an estimated audience of 2,559,616 people in Germany. 58.0% are female, 42.0% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Bangkok, Arts and music, Ko Samui, Phuket Province.
The average Thailand fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Bangkok, Arts and music, with strongest over-indexing on Natural World (3.45× the country average). Demographically, the Thailand audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Thailand fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 37.3 |
| Estimated audience size | 2,559,616 |
Audience persona
The typical Thailand fan in Germany is more female, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 613,209 | 1.09× |
| Bayern | 512,288 | 1.25× |
| Baden-Württemberg | 431,909 | 1.24× |
| Niedersachsen | 233,065 | 0.94× |
| Hessen | 232,857 | 1.19× |
| Rheinland-Pfalz | 140,137 | 1.09× |
| Berlin | 131,960 | 1.15× |
| Sachsen | 119,226 | 0.95× |
| Schleswig-Holstein | 83,532 | 0.91× |
| Brandenburg | 73,921 | 0.93× |
| Hamburg | 63,962 | 1.11× |
| Thüringen | 58,795 | 0.9× |
| Sachsen-Anhalt | 51,127 | 0.77× |
| Mecklenburg-Vorpommern | 36,369 | 0.74× |
| Saarland | 25,640 | 0.82× |
| Bremen | 20,103 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 3.45× | Fashion & Accessoires |
| Bangkok | 9.95× | Travel & Leisure |
| Arts and music | 1.57× | Arts & Culture |
| Ko Samui | 13.83× | Travel & Leisure |
| Phuket Province | 12.73× | Travel & Leisure |
| Chiang Mai | 13.61× | Travel & Leisure |
| Pattaya | 13.56× | Travel & Leisure |
| Yo-yo | 8.61× | Sports |
| Srinakharinwirot University | 13.12× | Business & Career |
| Cream | 4.28× | Food & Beverages |
| Sweatpants | 5.86× | Fashion & Accessoires |
| Mahidol University | 12× | Business & Career |
| Central Thailand | 8.82× | Travel & Leisure |
| Thai language | 7.36× | Politics & Society |
| Wealth | 2.66× | Business & Career |
| Yahoo!ショッピング | 1.66× | |
| Bangkok Metropolitan Region | 12.84× | Travel & Leisure |
| Julia Roberts | 3.54× | Movies & TV |
| Chulalongkorn University | 13.08× | Business & Career |
| Canada | 1.72× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.37 |
| Travelling | THRILL | 1.33 |
| Indulgence | JOY | 1.3 |
| Sports Activity | POWER | 1.28 |
| Spirituality | BALANCE | 1.22 |
| Luxury Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 15.2% |
| United States | 8.7% |
| Thailand | 6.0% |
See Thailand audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Thailand have in Germany?
Thailand has an estimated audience of 2,559,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Thailand fans?
58.0% of Thailand fans are female, 42.0% are male, with an average age of 37.3 years.
Which brands do Thailand fans like most?
Thailand fans show strongest brand affinity for Natural World (3.45×), Bangkok (9.95×), and Arts and music (1.57×) over the country average.
Where do Thailand fans live in Germany?
Thailand fans in Germany are most concentrated in Nordrhein-Westfalen (reach 613,209), Bayern (reach 512,288), and Baden-Württemberg (reach 431,909). These three regions account for the largest share of the active audience.
What other brands do Thailand fans also like?
Beyond Thailand itself, the audience over-indexes on Bangkok (9.95×), Arts and music (1.57×), Ko Samui (13.83×), and Phuket Province (12.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thailand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.