A data profile of the people who buy, follow and care about Thailand in United Kingdom — modelled from more than twelve digital signal sources. Thailand has an estimated audience of 4,083,206 people in United Kingdom.
The average Thailand fan in United Kingdom is 41.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Bangkok, Chiang Mai, Srinakharinwirot University, with strongest over-indexing on Bangkok (5.37× the country average).
Demographically, the Thailand audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Thailand fan in United Kingdom is balanced, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Bangkok.
The key figures that characterise the Thailand profile in United Kingdom.
54.4% are female, 45.6% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 41.5 |
| Estimated audience size | 4,083,206 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Thailand audience comes from United Kingdom.
| Country | Share |
|---|---|
| China | 15.2% |
| United States | 8.7% |
| Thailand | 6.0% |
Where the Thailand audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.45× | |
| 02 | Yorkshire and the Humber | ~400K | 1.33× | |
| 03 | North East | ~200K | 1.10× | |
| 04 | Wales | ~300K | 1.08× | |
| 05 | East of England | ~400K | 1.07× | |
| 06 | England | ~3M | 1.01× | |
| 07 | South East | ~600K | 1.01× | |
| 08 | Scotland | ~400K | 0.98× | |
| 09 | Northern Ireland | ~100K | 0.93× | |
| 10 | South West | ~300K | 0.79× | |
| 11 | East Midlands | ~200K | 0.79× | |
| 12 | North West | ~200K | 0.48× |
The strongest cross-interests of the Thailand audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rangsit University | Business & Career | 13.88× | ||
| 02 | Kasetsart University | Business & Career | 13.73× | ||
| 03 | Srinakharinwirot University | Business & Career | 13.14× | ||
| 04 | Bangkok University | Business & Career | 12.57× | ||
| 05 | Chiang Mai | Travel & Leisure | 11.77× | ||
| 06 | Mahidol University | Business & Career | 11.44× | ||
| 07 | Channel 7 (Thailand) | Movies & TV | 10.87× | ||
| 08 | Pattaya | Travel & Leisure | 8.08× | ||
| 09 | Phuket Province | Travel & Leisure | 5.80× | ||
| 10 | Ko Samui | Travel & Leisure | 5.53× | ||
| 11 | Bangkok | Travel & Leisure | 5.37× | ||
| 12 | Central Thailand | Travel & Leisure | 5.31× | ||
| 13 | Korean hip hop | Music & Radio | 3.03× | ||
| 14 | Final good | Business & Career | 2.45× | ||
| 15 | Leaf | Home & Garden | 2.17× | ||
| 16 | Web page | Technology & Electronics | 2.08× | ||
| 17 | Sea | Travel & Leisure | 1.88× | ||
| 18 | Cream | Food & Beverages | 1.84× | ||
| 19 | Indonesia | Travel & Leisure | 1.70× | ||
| 20 | KPop Demon Hunters | Movies & TV | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.12× | |
| Spirituality | BALANCE | 1.11× | |
| Travelling | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.92× | |
| Community Orientation | OPEN | 0.92× |
Thailand has an estimated audience of 4,083,206 people in United Kingdom, concentrated in England and South East.
54.4% of Thailand fans are female, 45.6% are male, with an average age of 41.5 years.
Thailand fans show strongest brand affinity for Bangkok (5.37×), Chiang Mai (11.77×), and Srinakharinwirot University (13.14×) over the country average.
Thailand fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Thailand itself, the audience over-indexes on Chiang Mai (11.77×), Srinakharinwirot University (13.14×), Pattaya (8.08×), and Phuket Province (5.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Thailand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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