A data profile of the people who buy, follow and care about Thailand in France — modelled from more than twelve digital signal sources. Thailand has an estimated audience of 3,269,021 people in France.
The average Thailand fan in France is 40.0 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Glee (TV series), Outdoor recreation, Bangkok, with strongest over-indexing on Glee (TV series) (109.27× the country average).
Demographically, the Thailand audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Thailand fan in France is balanced, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Glee (TV series).
The key figures that characterise the Thailand profile in France.
52.1% are female, 47.9% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 40.0 |
| Estimated audience size | 3,269,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 25% |
of the worldwide Thailand audience comes from France.
| Country | Share |
|---|---|
| China | 15.2% |
| United States | 8.7% |
| Thailand | 6.0% |
Where the Thailand audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.73× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.36× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.15× | |
| 04 | Grand Est | ~300K | 1.11× | |
| 05 | Occitanie | ~300K | 1.03× | |
| 06 | Hauts-de-France | ~300K | 1.00× | |
| 07 | Nouvelle-Aquitaine | ~300K | 0.92× | |
| 08 | Corsica | ~10K | 0.87× | |
| 09 | Brittany | ~100K | 0.84× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.81× | |
| 11 | Centre-Val de Loire | ~100K | 0.81× | |
| 12 | Normandy | ~100K | 0.80× | |
| 13 | Pays de la Loire | ~100K | 0.78× |
The strongest cross-interests of the Thailand audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Glee (TV series) | Movies & TV | 109.27× | ||
| 02 | Phuket Province | Travel & Leisure | 6.67× | ||
| 03 | Ko Samui | Travel & Leisure | 5.81× | ||
| 04 | Pattaya | Travel & Leisure | 5.71× | ||
| 05 | Bangkok | Travel & Leisure | 5.67× | ||
| 06 | Bangkok Metropolitan Region | Travel & Leisure | 5.38× | ||
| 07 | Movie Review | Movies & TV | 5.05× | ||
| 08 | Central Thailand | Travel & Leisure | 4.64× | ||
| 09 | Thai language | Politics & Society | 3.92× | ||
| 10 | Chonburi Province | Travel & Leisure | 3.67× | ||
| 11 | BTS | Music & Radio | 3.41× | ||
| 12 | Korean hip hop | Music & Radio | 2.77× | ||
| 13 | Indonesia | Travel & Leisure | 2.29× | ||
| 14 | Seoul | Travel & Leisure | 1.79× | ||
| 15 | Outdoor recreation | Sports | 1.61× | ||
| 16 | Asia | Travel & Leisure | 1.59× | ||
| 17 | KPop Demon Hunters | Movies & TV | 1.59× | ||
| 18 | Brigitte Bardot | Movies & TV | 1.55× | ||
| 19 | TotalEnergies | Cars & Mobility | 1.54× | ||
| 20 | Johnny Hallyday | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.17× | |
| Risk Appetite | THRILL | 1.16× | |
| Travelling | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.97× | |
| Career Orientation | POWER | 0.98× | |
| Design Affinity | PREMIUM | 0.99× |
Thailand has an estimated audience of 3,269,021 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
52.1% of Thailand fans are female, 47.9% are male, with an average age of 40.0 years.
Thailand fans show strongest brand affinity for Glee (TV series) (109.27×), Outdoor recreation (1.61×), and Bangkok (5.67×) over the country average.
Thailand fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~400K), and Provence-Alpes-Côte d'Azur (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Thailand itself, the audience over-indexes on Outdoor recreation (1.61×), Bangkok (5.67×), Pattaya (5.71×), and Central Thailand (4.64×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Thailand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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