A data profile of the people who buy, follow and care about Thailand in India — modelled from more than twelve digital signal sources. Thailand has an estimated audience of 4,380,061 people in India.
The average Thailand fan in India is 32.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Bangkok, Central Thailand, ONEUS, with strongest over-indexing on Bangkok (7.85× the country average).
Demographically, the Thailand audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Travelling, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Thailand fan in India is more male, around 32.7 years old, with strong Travelling tendencies and a notable affinity for Bangkok.
The key figures that characterise the Thailand profile in India.
28.4% are female, 71.6% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 32.7 |
| Estimated audience size | 4,380,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Thailand audience comes from India.
| Country | Share |
|---|---|
| China | 15.2% |
| United States | 8.7% |
| Thailand | 6.0% |
Where the Thailand audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tripura | ~9K | 1.47× | |
| 02 | Gujarat | ~200K | 1.39× | |
| 03 | Manipur | ~8K | 1.39× | |
| 04 | Karnataka | ~100K | 1.34× | |
| 05 | Goa | ~6K | 1.22× | |
| 06 | Kerala | ~80K | 1.21× | |
| 07 | Assam | ~50K | 1.16× | |
| 08 | Nagaland | ~4K | 1.15× | |
| 09 | Arunachal Pradesh | ~3K | 1.11× | |
| 10 | Maharashtra | ~200K | 1.07× | |
| 11 | Tamil Nadu | ~100K | 1.06× | |
| 12 | Meghalaya | ~5K | 1.06× | |
| 13 | West Bengal | ~100K | 0.99× | |
| 14 | Madhya Pradesh | ~80K | 0.98× | |
| 15 | Haryana | ~60K | 0.98× | |
| 16 | Mizoram | ~3K | 0.97× | |
| 17 | Punjab (region) | ~60K | 0.96× | |
| 18 | Rajasthan | ~90K | 0.94× | |
| 19 | Telangana | ~60K | 0.90× | |
| 20 | Sikkim | ~2K | 0.90× | |
| 21 | Uttar Pradesh | ~200K | 0.83× | |
| 22 | Odisha | ~40K | 0.83× | |
| 23 | Chhattisgarh | ~20K | 0.82× | |
| 24 | Uttarakhand | ~20K | 0.80× | |
| 25 | Jharkhand | ~30K | 0.76× | |
| 26 | Andhra Pradesh | ~40K | 0.72× | |
| 27 | Himachal Pradesh | ~10K | 0.71× | |
| 28 | Bihar | ~60K | 0.67× | |
| 29 | Jammu and Kashmir | ~10K | 0.59× |
The strongest cross-interests of the Thailand audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chiang Mai | Travel & Leisure | 11.08× | ||
| 02 | Central Thailand | Travel & Leisure | 10.77× | ||
| 03 | Hua Hin District | Travel & Leisure | 10.37× | ||
| 04 | Ko Samui | Travel & Leisure | 9.82× | ||
| 05 | Anokhi | Fashion & Accessoires | 9.62× | ||
| 06 | Phuket Province | Travel & Leisure | 9.39× | ||
| 07 | Pattaya | Travel & Leisure | 8.90× | ||
| 08 | Steal The Look | Fashion & Accessoires | 8.48× | ||
| 09 | Bangkok | Travel & Leisure | 7.85× | ||
| 10 | True Corporation | Technology & Electronics | 6.65× | ||
| 11 | Thai language | Politics & Society | 4.55× | ||
| 12 | Vietnam | Travel & Leisure | 3.39× | ||
| 13 | ONEUS | Music & Radio | 3.19× | ||
| 14 | Southeast Asia | Travel & Leisure | 1.97× | ||
| 15 | Cows | Music & Radio | 1.94× | ||
| 16 | G.E.M. | Music & Radio | 1.90× | ||
| 17 | International Chamber of Commerce | Business & Career | 1.60× | ||
| 18 | Asha Bhosle | Music & Radio | 1.55× | ||
| 19 | Himalayas | Travel & Leisure | 1.53× | ||
| 20 | Asia | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.34× | |
| Community Orientation | OPEN | 1.27× | |
| DIY Mentality | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.97× | |
| Social Media Usage | JOY | 1.01× | |
| Quality Awareness | PREMIUM | 1.02× |
Thailand has an estimated audience of 4,380,061 people in India, concentrated in Maharashtra and Uttar Pradesh.
28.4% of Thailand fans are female, 71.6% are male, with an average age of 32.7 years.
Thailand fans show strongest brand affinity for Bangkok (7.85×), Central Thailand (10.77×), and ONEUS (3.19×) over the country average.
Thailand fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Thailand itself, the audience over-indexes on Central Thailand (10.77×), ONEUS (3.19×), International Chamber of Commerce (1.6×), and Ko Samui (9.82×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Thailand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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