A data profile of the people who buy, follow and care about Pakistan in India — modelled from more than twelve digital signal sources. Pakistan has an estimated audience of 14,666,379 people in India.
The average Pakistan fan in India is 30.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include India national cricket team, Bollywood movies, Urdu, with strongest over-indexing on India national cricket team (1.5× the country average).
Demographically, the Pakistan audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Tradition, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Pakistan fan in India is more male, around 30.4 years old, with strong Tradition tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Pakistan profile in India.
30.4% are female, 69.6% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 30.4 |
| Estimated audience size | 14,666,379 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 31% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Pakistan audience comes from India.
| Country | Share |
|---|---|
| India | 15.5% |
| United States | 10.1% |
| Saudi Arabia | 6.6% |
Where the Pakistan audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jammu and Kashmir | ~200K | 2.96× | |
| 02 | Karnataka | ~500K | 1.36× | |
| 03 | Maharashtra | ~900K | 1.23× | |
| 04 | Goa | ~20K | 1.19× | |
| 05 | Haryana | ~200K | 1.15× | |
| 06 | West Bengal | ~500K | 1.13× | |
| 07 | Assam | ~200K | 1.11× | |
| 08 | Punjab (region) | ~200K | 1.10× | |
| 09 | Uttar Pradesh | ~800K | 1.05× | |
| 10 | Tripura | ~20K | 1.04× | |
| 11 | Gujarat | ~400K | 1.02× | |
| 12 | Telangana | ~200K | 1.02× | |
| 13 | Odisha | ~200K | 0.98× | |
| 14 | Rajasthan | ~300K | 0.97× | |
| 15 | Himachal Pradesh | ~50K | 0.94× | |
| 16 | Uttarakhand | ~70K | 0.93× | |
| 17 | Meghalaya | ~10K | 0.93× | |
| 18 | Arunachal Pradesh | ~8K | 0.87× | |
| 19 | Bihar | ~200K | 0.84× | |
| 20 | Madhya Pradesh | ~200K | 0.84× | |
| 21 | Manipur | ~10K | 0.82× | |
| 22 | Tamil Nadu | ~300K | 0.80× | |
| 23 | Jharkhand | ~100K | 0.80× | |
| 24 | Kerala | ~200K | 0.74× | |
| 25 | Andhra Pradesh | ~100K | 0.73× | |
| 26 | Nagaland | ~7K | 0.71× | |
| 27 | Chhattisgarh | ~70K | 0.70× | |
| 28 | Sikkim | ~4K | 0.68× | |
| 29 | Mizoram | ~5K | 0.52× |
The strongest cross-interests of the Pakistan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urdu | Politics & Society | 1.88× | ||
| 02 | England cricket team | Sports | 1.88× | ||
| 03 | Pakistan national cricket team | Sports | 1.81× | ||
| 04 | hotstar | Movies & TV | 1.74× | ||
| 05 | Punjab, India | Travel & Leisure | 1.71× | ||
| 06 | Telugu language | Politics & Society | 1.69× | ||
| 07 | Option (finance) | Business & Career | 1.67× | ||
| 08 | STAR Sports | Movies & TV | 1.66× | ||
| 09 | New Delhi | Travel & Leisure | 1.63× | ||
| 10 | Rajasthan Royals | Sports | 1.57× | ||
| 11 | Tamil cinema | Movies & TV | 1.56× | ||
| 12 | Chennai | Travel & Leisure | 1.56× | ||
| 13 | Colors (TV channel) | Movies & TV | 1.55× | ||
| 14 | Rohit Sharma | Sports | 1.54× | ||
| 15 | Bollywood movies | Movies & TV | 1.53× | ||
| 16 | Kolkata Knight Riders | Sports | 1.53× | ||
| 17 | Card games | Games | 1.53× | ||
| 18 | Royal Challengers Bangalore | Sports | 1.52× | ||
| 19 | India national cricket team | Sports | 1.50× | ||
| 20 | Poetry | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.33× | |
| Social Media Usage | JOY | 1.26× | |
| Career Orientation | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Convenience Orientation | PREMIUM | 0.87× | |
| Sustainability | BALANCE | 0.88× |
Pakistan has an estimated audience of 14,666,379 people in India, concentrated in Maharashtra and Uttar Pradesh.
30.4% of Pakistan fans are female, 69.6% are male, with an average age of 30.4 years.
Pakistan fans show strongest brand affinity for India national cricket team (1.5×), Bollywood movies (1.53×), and Urdu (1.88×) over the country average.
Pakistan fans in India are most concentrated in Maharashtra (reach ~900K), Uttar Pradesh (reach ~800K), and West Bengal (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pakistan itself, the audience over-indexes on Bollywood movies (1.53×), Urdu (1.88×), New Delhi (1.63×), and Rajasthan Royals (1.57×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pakistan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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