A data profile of the people who buy, follow and care about Urdu in India — modelled from more than twelve digital signal sources. Urdu has an estimated audience of 15,815,337 people in India.
Urdu has an estimated audience of 15,815,337 people in India. 28.7% are female, 71.3% are male, average age 32.0. Top brand affinities: Hindi, Poetry, Pakistan, Short story, Kashmir.
Top brand affinities include Hindi, Poetry, Pakistan, with strongest over-indexing on Hindi (1.56× the country average).
Demographically, the Urdu audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Urdu fan in India is more male, around 32.0 years old, with strong Risk Appetite tendencies and a notable affinity for Hindi.
The key figures that characterise the Urdu profile in India.
28.7% are female, 71.3% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 32.0 |
| Estimated audience size | 15,815,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Urdu audience comes from India.
| Country | Share |
|---|---|
| India | 34.7% |
| United States | 15.7% |
| Saudi Arabia | 6.4% |
The strongest cross-interests of the Urdu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanessa Kirby | Movies & TV | 4.52× | ||
| 02 | Inspirational Quotes | Business & Career | 4.37× | ||
| 03 | Kashmir | Fashion & Accessoires | 3.14× | ||
| 04 | Qatar | Travel & Leisure | 3.05× | ||
| 05 | Abu Dhabi | Travel & Leisure | 3.05× | ||
| 06 | Fiverr | Business & Career | 2.89× | ||
| 07 | Short story | Literature | 2.73× | ||
| 08 | Genetics | Kids & Family | 2.72× | ||
| 09 | Mount Everest | Travel & Leisure | 2.61× | ||
| 10 | Poetry | Literature | 1.94× | ||
| 11 | Videography | Internet & Social Media | 1.93× | ||
| 12 | Pakistan | Travel & Leisure | 1.88× | ||
| 13 | Musical instrument | Music & Radio | 1.88× | ||
| 14 | Leather | Fashion & Accessoires | 1.80× | ||
| 15 | Embroidery | Home & Garden | 1.78× | ||
| 16 | Hindustan | Politics & Society | 1.75× | ||
| 17 | Skirt | Fashion & Accessoires | 1.72× | ||
| 18 | Hindi | Politics & Society | 1.56× | ||
| 19 | Wikipedia | Internet & Social Media | 1.51× | ||
| 20 | Himalayas | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.42× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.95× | |
| Design Affinity | PREMIUM | 0.95× | |
| Pet Ownership | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Urdu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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