A data profile of the people who buy, follow and care about Leather in India — modelled from more than twelve digital signal sources. Leather has an estimated audience of 5,201,910 people in India.
The average Leather fan in India is 33.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Mammal, Anatomy, Privately held company, with strongest over-indexing on Mammal (5.65× the country average).
Demographically, the Leather audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Leather fan in India is more male, around 33.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Mammal.
The key figures that characterise the Leather profile in India.
39.6% are female, 60.4% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 33.1 |
| Estimated audience size | 5,201,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Leather audience comes from India.
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 5.3% |
| Italy | 5.0% |
Where the Leather audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manipur | ~8K | 1.25× | |
| 02 | Meghalaya | ~7K | 1.22× | |
| 03 | Nagaland | ~4K | 1.14× | |
| 04 | Tamil Nadu | ~100K | 1.13× | |
| 05 | Gujarat | ~200K | 1.11× | |
| 06 | Tripura | ~8K | 1.09× | |
| 07 | Arunachal Pradesh | ~3K | 1.07× | |
| 08 | Jharkhand | ~50K | 1.06× | |
| 09 | Mizoram | ~4K | 1.06× | |
| 10 | Andhra Pradesh | ~70K | 1.03× | |
| 11 | Himachal Pradesh | ~20K | 1.03× | |
| 12 | Karnataka | ~100K | 1.00× | |
| 13 | Goa | ~5K | 1.00× | |
| 14 | Maharashtra | ~300K | 0.99× | |
| 15 | Punjab (region) | ~70K | 0.98× | |
| 16 | Assam | ~50K | 0.96× | |
| 17 | Chhattisgarh | ~30K | 0.96× | |
| 18 | Uttar Pradesh | ~200K | 0.94× | |
| 19 | Sikkim | ~2K | 0.93× | |
| 20 | Rajasthan | ~100K | 0.92× | |
| 21 | Jammu and Kashmir | ~20K | 0.92× | |
| 22 | Madhya Pradesh | ~90K | 0.91× | |
| 23 | Kerala | ~70K | 0.90× | |
| 24 | Uttarakhand | ~20K | 0.89× | |
| 25 | Telangana | ~70K | 0.88× | |
| 26 | West Bengal | ~100K | 0.86× | |
| 27 | Haryana | ~60K | 0.86× | |
| 28 | Bihar | ~80K | 0.83× | |
| 29 | Odisha | ~40K | 0.77× |
The strongest cross-interests of the Leather audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anatomy | Health | 5.78× | ||
| 02 | Mammal | Pets & Animals | 5.65× | ||
| 03 | Clothing in India | Fashion & Accessoires | 4.00× | ||
| 04 | Privately held company | Business & Career | 3.07× | ||
| 05 | Skin | Beauty & Wellness | 2.39× | ||
| 06 | South Asia | Travel & Leisure | 2.35× | ||
| 07 | Indian subcontinent | Travel & Leisure | 2.32× | ||
| 08 | Footwear | Fashion & Accessoires | 2.26× | ||
| 09 | Woman | Kids & Family | 2.06× | ||
| 10 | Leisure | Travel & Leisure | 2.01× | ||
| 11 | Child | Kids & Family | 1.98× | ||
| 12 | Instant messaging | Internet & Social Media | 1.96× | ||
| 13 | States and union territories of India | Travel & Leisure | 1.91× | ||
| 14 | Social network | Internet & Social Media | 1.76× | ||
| 15 | Cosmetics | Beauty & Wellness | 1.66× | ||
| 16 | Android (operating system) | Technology & Electronics | 1.64× | ||
| 17 | Hindi | Politics & Society | 1.61× | ||
| 18 | Smartphones | Technology & Electronics | 1.55× | ||
| 19 | Design | Home & Garden | 1.53× | ||
| 20 | Mobile phones | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.95× | |
| Extroversion | THRILL | 1.80× | |
| Convenience Orientation | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.98× | |
| Career Orientation | POWER | 1.08× | |
| Need for Security | CONSERVATISM | 1.10× |
Leather has an estimated audience of 5,201,910 people in India, concentrated in Maharashtra and Uttar Pradesh.
39.6% of Leather fans are female, 60.4% are male, with an average age of 33.1 years.
Leather fans show strongest brand affinity for Mammal (5.65×), Anatomy (5.78×), and Privately held company (3.07×) over the country average.
Leather fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Leather itself, the audience over-indexes on Anatomy (5.78×), Privately held company (3.07×), South Asia (2.35×), and Leisure (2.01×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Leather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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