Rascasse Audience Intelligence

Leather Audience in Brazil

A data profile of the people who buy, follow and care about Leather in Brazil — modelled from more than twelve digital signal sources. Leather has an estimated audience of 7,821,765 people in Brazil.

#521among Topic in Brazil#37in Fashion & Accessoires

The average Leather fan in Brazil is 44.3 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leather profile in Brazil.

Audience size
7.8M
in Brazil
Gender
68.5%♀
31.5% male
Age
44.3
average years
Country rank
#786
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leather fans

68.5% are female, 31.5% are male, average age 44.3.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Leather audience in Brazil
MetricValue
Female68.5%
Male31.5%
Average age44.3
Estimated audience size7,821,765
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Leather audience in Brazil
Age bracketShare%
16-198%
20-2916%
30-3921%
40-4925%
50+30%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Leather audience comes from Brazil.

Worldwide audience distribution share by country for Leather
CountryShare
United States21.5%
United Kingdom5.3%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leather audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Leather fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio Grande do Sul~600K1.27×
02Federal District~200K1.19×
03São Paulo~2.5M1.17×
04Paraná~600K1.17×
05Rio de Janeiro~800K1.16×
06Roraima~20K1.12×
07Santa Catarina~400K1.10×
08Minas Gerais~900K1.09×
09Ceará~400K1.05×
10Amazonas~100K1.04×
11Rio Grande do Norte~100K1.03×
12Espírito Santo~200K1.02×
13Mato Grosso do Sul~100K1.00×
14Pernambuco~400K0.99×
15Amapá~30K0.98×
16Acre~30K0.98×
17Sergipe~80K0.97×
18Paraíba~200K0.96×
19Alagoas~100K0.95×
20Rondônia~60K0.95×
21Tocantins~50K0.95×
22Goiás~300K0.94×
23Piauí~100K0.93×
24Mato Grosso~100K0.92×
25Pará~200K0.89×
26Maranhão~200K0.87×
27Bahia~400K0.86×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Brazil

See Leather audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Leather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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