Rascasse Audience Intelligence

Leather Audience in United States

A data profile of the people who buy, follow and care about Leather in United States — modelled from more than twelve digital signal sources. Leather has an estimated audience of 47,186,549 people in United States.

#322among Topic in United States#16in Fashion & Accessoires

The average Leather fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include IKEA, Women's clothing, Macy's, with strongest over-indexing on IKEA (2.13× the country average).

Demographically, the Leather audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leather fan in United States is more female, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for IKEA.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leather profile in United States.

Audience size
47.2M
in United States
Gender
61.6%♀
38.4% male
Age
42.7
average years
Country rank
#444
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leather fans

61.6% are female, 38.4% are male, average age 42.7.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Leather audience in United States
MetricValue
Female61.6%
Male38.4%
Average age42.7
Estimated audience size47,186,549
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Leather audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Leather audience comes from United States.

Worldwide audience distribution share by country for Leather
CountryShare
United States21.5%
United Kingdom5.3%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leather audience in United States is strongest.

Fig. 05

Top regions by affinity

Leather fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~700K1.35×
02Washington~1M1.30×
03Utah~500K1.29×
04Montana~200K1.25×
05New Mexico~300K1.22×
06Idaho~300K1.20×
07Oklahoma~600K1.14×
08Texas~4.5M1.12×
09California~5.5M1.10×
10Arkansas~400K1.10×
11Kansas~400K1.08×
12Vermont~90K1.08×
13Kentucky~600K1.05×
14South Dakota~100K1.04×
15New York~2.5M1.03×
16Louisiana~600K1.02×
17Alaska~100K1.02×
18Colorado~800K1.01×
19Maine~200K1.01×
20Missouri~800K0.99×
21North Dakota~100K0.99×
22Georgia~1.5M0.98×
23North Carolina~1.5M0.96×
24Virginia~1M0.96×
25Tennessee~900K0.96×
26Nebraska~200K0.96×
27West Virginia~200K0.96×
28Alabama~600K0.95×
29Mississippi~400K0.94×
30Hawaii~200K0.94×
31Washington, District of Columbia~100K0.94×
32Arizona~900K0.93×
33Iowa~400K0.93×
34Michigan~1M0.92×
35Illinois~1.5M0.91×
36Minnesota~600K0.91×
37New Hampshire~200K0.91×
38Florida~3M0.90×
39Indiana~800K0.90×
40South Carolina~600K0.89×
41Wisconsin~600K0.89×
42Nevada~400K0.89×
43Ohio~1.5M0.87×
44Massachusetts~800K0.87×
45Pennsylvania~1.5M0.86×
46New Jersey~1M0.85×
47Rhode Island~100K0.85×
48Delaware~100K0.84×
49Connecticut~400K0.83×
50Maryland~700K0.82×
Fig. 06

Affinity by region

Affinity by region — Leather, United States
0.82×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leather audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leather audience
#·InterestCategoryAffinity×
01CoachFashion & Accessoires2.80×
02Natural skin careBeauty & Wellness2.77×
03Bloomingdale'sShopping2.65×
04Louis VuittonFashion & Accessoires2.44×
05NecklaceFashion & Accessoires2.35×
06Used CarsCars & Mobility2.23×
07IKEAHome & Garden2.13×
08Sportswear (activewear)Fashion & Accessoires1.87×
09Men's clothingFashion & Accessoires1.86×
10TrousersFashion & Accessoires1.85×
11T.J.MaxxShopping1.78×
12Healthy dietHealth1.74×
13Macy'sShopping1.73×
14Sneakers (footwear)Fashion & Accessoires1.69×
15Nordstrom rackFashion & Accessoires1.68×
16MarshallsFashion & Accessoires1.66×
17Old NavyFashion & Accessoires1.64×
18NordstromShopping1.63×
19Women's clothingFashion & Accessoires1.60×
20FragrancesBeauty & Wellness1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leather audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leather audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.90×
Quality AwarenessPREMIUM1.56×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leather audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Community OrientationOPEN0.81×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leather have in United States?

Leather has an estimated audience of 47,186,549 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Leather fans?

61.6% of Leather fans are female, 38.4% are male, with an average age of 42.7 years.

03

Which brands do Leather fans like most?

Leather fans show strongest brand affinity for IKEA (2.13×), Women's clothing (1.6×), and Macy's (1.73×) over the country average.

04

Where do Leather fans live in United States?

Leather fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~4.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Leather fans also like?

Beyond Leather itself, the audience over-indexes on Women's clothing (1.6×), Macy's (1.73×), Natural skin care (2.77×), and Men's clothing (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Leather audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Leather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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