Leather Audience in United States

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Leather has an estimated audience of 47,186,549 people in United States. 61.6% are female, 38.4% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: IKEA, Macy's, Women's clothing, Macy's, Natural skin care.

The average Leather fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include IKEA, Macy's, Women's clothing, with strongest over-indexing on IKEA (2.13× the country average). Demographically, the Leather audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Leather fans

Demographic split for Leather audience in United States
MetricValue
Female61.6%
Male38.4%
Average age42.7
Estimated audience size47,186,549

Audience persona

The typical Leather fan in United States is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.

Top regions in United States

Top regions ranked by reach for Leather in United States
RegionReachAffinity
California5,996,5751.16×
Texas4,615,2761.14×
Florida3,089,9490.97×
New York2,857,5051.08×
Illinois1,499,6860.95×
Georgia1,476,0141.02×
Pennsylvania1,381,4640.87×
North Carolina1,379,8570.97×
Ohio1,313,6290.9×
Washington1,249,5051.32×
Michigan1,186,9940.96×
Virginia1,160,7341.01×
New Jersey1,042,3870.87×
Arizona905,7630.94×
Tennessee888,8390.94×
Massachusetts824,6310.89×
Indiana800,1760.93×
Missouri763,6721×
Oregon761,1481.41×
Colorado757,9461.02×
Maryland655,0560.81×
South Carolina639,8340.9×
Wisconsin629,6920.89×
Oklahoma623,1031.19×
Minnesota622,2020.92×
Alabama621,9940.94×
Louisiana616,4781.01×
Kentucky612,4131.04×
Utah557,5621.32×
Arkansas421,0931.08×
Nevada413,8410.91×
Connecticut393,2600.83×
Kansas369,4360.99×
Iowa369,3630.95×
Mississippi361,4600.93×
Idaho293,0081.24×
New Mexico286,2681.21×
Nebraska214,7160.91×
West Virginia199,1970.91×
Hawaii173,6370.86×
Montana169,8621.3×
Maine166,5310.99×
New Hampshire153,7510.83×
Washington, District of Columbia137,7180.97×
Rhode Island125,9130.84×
South Dakota109,5201×
Alaska96,6420.96×
Delaware94,2460.72×
Vermont89,9551.09×
North Dakota88,8640.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leather audience
BrandAffinityCategory
IKEA2.13×Home & Garden
Macy's1.56×Shopping
Women's clothing1.6×Fashion & Accessoires
Macy's1.73×Shopping
Natural skin care2.77×Beauty & Wellness
Men's clothing1.86×Fashion & Accessoires
Louis Vuitton2.44×Fashion & Accessoires
Old Navy1.64×Fashion & Accessoires
Sportswear (activewear)1.87×Fashion & Accessoires
Trousers1.85×Fashion & Accessoires
Nordstrom1.63×Shopping
Marshalls1.66×Fashion & Accessoires
Healthy diet1.74×Health
Necklace2.35×Fashion & Accessoires
Coach2.8×Fashion & Accessoires
Fragrances1.55×Beauty & Wellness
Sneakers (footwear)1.69×Fashion & Accessoires
T.J.Maxx1.78×Shopping
Nordstrom rack1.68×Fashion & Accessoires
Used Cars2.23×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leather audience
TraitClusterScore
Design AffinityPREMIUM1.44
Luxury OrientationPREMIUM1.42
ExtroversionTHRILL1.35
SustainabilityBALANCE1.32
DIY MentalityTHRILL1.21
Healthy LifestyleBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Leather
CountryShare
United States21.5%
United Kingdom5.3%
Italy5.0%

See Leather audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Leather have in United States?

Leather has an estimated audience of 47,186,549 people in United States, concentrated in California and Texas.

What is the gender split and age of Leather fans?

61.6% of Leather fans are female, 38.4% are male, with an average age of 42.7 years.

Which brands do Leather fans like most?

Leather fans show strongest brand affinity for IKEA (2.13×), Macy's (1.56×), and Women's clothing (1.6×) over the country average.

Where do Leather fans live in United States?

Leather fans in United States are most concentrated in California (reach 5,996,575), Texas (reach 4,615,276), and Florida (reach 3,089,949). These three regions account for the largest share of the active audience.

What other brands do Leather fans also like?

Beyond Leather itself, the audience over-indexes on Macy's (1.56×), Women's clothing (1.6×), Macy's (1.73×), and Natural skin care (2.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.