Rascasse Audience Intelligence

Used Cars Audience in United States

A data profile of the people who buy, follow and care about Used Cars in United States — modelled from more than twelve digital signal sources. Used Cars has an estimated audience of 24,271,198 people in United States.

#4among Car type in United States#871among Topic in United States#33in Cars & Mobility

The average Used Cars fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carvana, Car finance, Ford Ranger, with strongest over-indexing on Carvana (6.57× the country average).

Demographically, the Used Cars audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Used Cars fan in United States is more male, around 40.5 years old, with strong Family Orientation tendencies and a notable affinity for Carvana.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Used Cars profile in United States.

Audience size
24.3M
in United States
Gender
28.7%♀
71.3% male
Age
40.5
average years
Country rank
#1282
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Used Cars fans

28.7% are female, 71.3% are male, average age 40.5.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for Used Cars audience in United States
MetricValue
Female28.7%
Male71.3%
Average age40.5
Estimated audience size24,271,198
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Used Cars audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4921%
50+23%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Used Cars audience comes from United States.

Worldwide audience distribution share by country for Used Cars
CountryShare
United States27.1%
United Kingdom6.4%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Used Cars audience in United States is strongest.

Fig. 05

Top regions by affinity

Used Cars fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~800K1.26×
02Louisiana~400K1.26×
03Pennsylvania~1M1.24×
04West Virginia~100K1.23×
05Missouri~500K1.20×
06Minnesota~400K1.18×
07Maryland~500K1.16×
08Ohio~900K1.14×
09Indiana~500K1.14×
10New Hampshire~100K1.13×
11Connecticut~300K1.12×
12Washington~500K1.10×
13Kansas~200K1.10×
14Wisconsin~400K1.08×
15Virginia~600K1.07×
16Iowa~200K1.07×
17Alabama~400K1.06×
18Vermont~40K1.04×
19New Jersey~600K1.03×
20Delaware~70K1.03×
21Massachusetts~500K1.02×
22Colorado~400K1.02×
23North Carolina~700K1.01×
24Kentucky~300K1.01×
25Oklahoma~300K1.00×
26Maine~90K1.00×
27Oregon~300K0.99×
28Texas~2M0.98×
29Florida~1.5M0.98×
30South Carolina~400K0.98×
31Arkansas~200K0.98×
32Illinois~800K0.97×
33Idaho~100K0.97×
34Tennessee~500K0.95×
35Mississippi~200K0.95×
36Georgia~700K0.94×
37Arizona~500K0.93×
38California~2.5M0.92×
39New York~1M0.92×
40Nebraska~100K0.92×
41North Dakota~40K0.89×
42Utah~200K0.88×
43New Mexico~100K0.87×
44South Dakota~50K0.84×
45Alaska~40K0.84×
46Rhode Island~60K0.82×
47Montana~50K0.80×
48Nevada~200K0.76×
49Hawaii~80K0.73×
50Washington, District of Columbia~50K0.73×
Fig. 06

Affinity by region

Affinity by region — Used Cars, United States
0.73×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Used Cars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Used Cars audience
#·InterestCategoryAffinity×
01Ford RangerCars & Mobility17.47×
02Toyota HiluxCars & Mobility14.67×
03Edmunds.comCars & Mobility14.56×
04TrueCarCars & Mobility12.01×
05Honda PilotCars & Mobility10.57×
06Car financeCars & Mobility8.35×
07MazdaCars & Mobility7.40×
08Honda CR-VCars & Mobility6.89×
09Compact carCars & Mobility6.60×
10CarvanaCars & Mobility6.57×
11Family carCars & Mobility6.35×
12Certified Pre-OwnedCars & Mobility5.11×
13HyundaiCars & Mobility4.64×
14Carfax (company)Cars & Mobility4.58×
15Kia MotorsCars & Mobility4.57×
16CarMaxCars & Mobility4.55×
17DrivingCars & Mobility4.48×
18Kelley Blue BookMovies & TV4.42×
19Commercial vehicleCars & Mobility3.48×
20Online shoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Used Cars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Used Cars audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.62×
Career OrientationPOWER1.34×
DIY MentalityTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Used Cars audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.32×
MindfulnessBALANCE0.42×
CreativityOPEN0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Used Cars have in United States?

Used Cars has an estimated audience of 24,271,198 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Used Cars fans?

28.7% of Used Cars fans are female, 71.3% are male, with an average age of 40.5 years.

03

Which brands do Used Cars fans like most?

Used Cars fans show strongest brand affinity for Carvana (6.57×), Car finance (8.35×), and Ford Ranger (17.47×) over the country average.

04

Where do Used Cars fans live in United States?

Used Cars fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Used Cars fans also like?

Beyond Used Cars itself, the audience over-indexes on Car finance (8.35×), Ford Ranger (17.47×), Mazda (7.4×), and Toyota Hilux (14.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Used Cars audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Used Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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