Used Cars Audience in United States

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Used Cars has an estimated audience of 24,271,198 people in United States. 28.7% are female, 71.3% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Carvana, Car finance, Ford Ranger, Mazda, TrueCar.

The average Used Cars fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Carvana, Car finance, Ford Ranger, with strongest over-indexing on Carvana (6.57× the country average). Demographically, the Used Cars audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Used Cars fans

Demographic split for Used Cars audience in United States
MetricValue
Female28.7%
Male71.3%
Average age40.5
Estimated audience size24,271,198

Audience persona

The typical Used Cars fan in United States is more male, around 40.5 years old, with strong Family Orientation tendencies and a notable affinity for Carvana.

Top regions in United States

Top regions ranked by reach for Used Cars in United States
RegionReachAffinity
California2,635,8610.99×
Texas2,176,5771.04×
Florida1,642,8511×
New York1,329,5610.98×
Pennsylvania1,023,3921.25×
Ohio881,9741.18×
Michigan822,4051.3×
Illinois785,3770.97×
North Carolina776,2541.06×
Georgia721,9960.97×
New Jersey678,7111.1×
Virginia627,7411.06×
Washington540,1671.11×
Indiana505,3731.14×
Massachusetts499,9701.05×
Maryland493,0711.18×
Missouri473,3631.21×
Arizona468,0280.94×
Tennessee449,2240.92×
Colorado425,5561.11×
Minnesota386,8531.11×
Wisconsin384,5351.05×
Louisiana381,1371.22×
South Carolina376,1691.03×
Alabama304,6540.9×
Kentucky300,7850.99×
Oklahoma283,5731.05×
Connecticut279,7871.15×
Oregon279,5031×
Kansas210,7231.1×
Iowa207,1371.04×
Utah200,2660.92×
Arkansas192,3430.96×
Nevada189,7030.81×
Mississippi178,7920.89×
West Virginia132,0331.17×
Idaho119,1610.98×
Nebraska110,8770.91×
New Hampshire107,0631.12×
New Mexico106,9340.88×
Maine83,3220.96×
Hawaii77,9120.75×
Delaware69,3301.04×
Rhode Island63,8400.83×
Washington, District of Columbia54,5250.75×
Montana53,6530.8×
South Dakota42,4170.76×
Vermont42,1720.99×
North Dakota42,0510.84×
Alaska36,5700.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Used Cars audience
BrandAffinityCategory
Carvana6.57×Cars & Mobility
Car finance8.35×Cars & Mobility
Ford Ranger17.47×Cars & Mobility
Mazda7.4×Cars & Mobility
TrueCar12.01×Cars & Mobility
Toyota Hilux14.67×Cars & Mobility
CarMax4.55×Cars & Mobility
Compact car6.6×Cars & Mobility
Driving4.48×Cars & Mobility
Online shopping1.75×Shopping
Honda Pilot10.57×Cars & Mobility
Craigslist2.61×Shopping
Edmunds.com14.56×Cars & Mobility
Family car6.35×Cars & Mobility
Kelley Blue Book4.42×Movies & TV
Hyundai4.64×Cars & Mobility
Commercial vehicle3.48×Cars & Mobility
Certified Pre-Owned5.11×Cars & Mobility
Carfax (company)4.58×Cars & Mobility
Honda CR-V6.89×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Used Cars audience
TraitClusterScore
Family OrientationCONSERVATISM4.71
Luxury OrientationPREMIUM2.57
Price SensitivityPREMIUM2.04
Early Adopter MentalityPOWER1.73
LGBTQ+ IdentityOPEN1.7
DIY MentalityTHRILL1.67

Worldwide distribution

Worldwide audience distribution share by country for Used Cars
CountryShare
United States27.1%
United Kingdom6.4%
Germany6.2%

See Used Cars audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Used Cars have in United States?

Used Cars has an estimated audience of 24,271,198 people in United States, concentrated in California and Texas.

What is the gender split and age of Used Cars fans?

28.7% of Used Cars fans are female, 71.3% are male, with an average age of 40.5 years.

Which brands do Used Cars fans like most?

Used Cars fans show strongest brand affinity for Carvana (6.57×), Car finance (8.35×), and Ford Ranger (17.47×) over the country average.

Where do Used Cars fans live in United States?

Used Cars fans in United States are most concentrated in California (reach 2,635,861), Texas (reach 2,176,577), and Florida (reach 1,642,851). These three regions account for the largest share of the active audience.

What other brands do Used Cars fans also like?

Beyond Used Cars itself, the audience over-indexes on Car finance (8.35×), Ford Ranger (17.47×), Mazda (7.4×), and TrueCar (12.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Used Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.