Rascasse Audience Intelligence

Honda CR-V Audience in United States

A data profile of the people who buy, follow and care about Honda CR-V in United States — modelled from more than twelve digital signal sources. Honda CR-V has an estimated audience of 5,915,248 people in United States.

#33among Car type in United States#11among Car Model in United States#237in Cars & Mobility

The average Honda CR-V fan in United States is 43.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Honda City, Toyota Yaris, Honda Civic, with strongest over-indexing on Honda City (55.15× the country average).

Demographically, the Honda CR-V audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honda CR-V fan in United States is more male, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Honda City.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honda CR-V profile in United States.

Audience size
5.9M
in United States
Gender
35.5%♀
64.5% male
Age
43.2
average years
Country rank
#5770
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honda CR-V fans

35.5% are female, 64.5% are male, average age 43.2.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Honda CR-V audience in United States
MetricValue
Female35.5%
Male64.5%
Average age43.2
Estimated audience size5,915,248
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Honda CR-V audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Honda CR-V audience comes from United States.

Worldwide audience distribution share by country for Honda CR-V
CountryShare
United States23.1%
Brazil5.8%
Indonesia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honda CR-V audience in United States is strongest.

Fig. 05

Top regions by affinity

Honda CR-V fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~200K1.25×
02Massachusetts~100K1.25×
03Connecticut~70K1.25×
04New Jersey~200K1.24×
05Illinois~200K1.23×
06Minnesota~100K1.17×
07North Carolina~200K1.15×
08Pennsylvania~200K1.14×
09Indiana~100K1.14×
10Wisconsin~100K1.14×
11Virginia~200K1.10×
12Maryland~100K1.09×
13Louisiana~80K1.09×
14California~700K1.08×
15Kentucky~80K1.08×
16Missouri~100K1.07×
17Mississippi~50K1.06×
18Texas~500K1.05×
19New York~300K1.05×
20Rhode Island~20K1.05×
21Georgia~200K1.03×
22Tennessee~100K1.03×
23Arkansas~50K1.03×
24South Carolina~90K1.02×
25Kansas~50K1.02×
26Nebraska~30K1.02×
27Oklahoma~70K1.01×
28West Virginia~30K1.01×
29New Hampshire~20K1.01×
30Florida~400K1.00×
31Alabama~80K1.00×
32Iowa~50K0.99×
33Washington~100K0.97×
34Delaware~20K0.97×
35Michigan~100K0.96×
36Utah~50K0.94×
37Oregon~60K0.93×
38Hawaii~20K0.93×
39Arizona~100K0.92×
40Maine~20K0.91×
41Vermont~9K0.91×
42Colorado~80K0.89×
43Nevada~50K0.89×
44Idaho~20K0.84×
45North Dakota~10K0.82×
46South Dakota~10K0.81×
47Washington, District of Columbia~10K0.80×
48Alaska~9K0.74×
49New Mexico~20K0.72×
50Montana~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Honda CR-V, United States
0.69×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honda CR-V audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honda CR-V audience
#·InterestCategoryAffinity×
01Honda CityCars & Mobility55.15×
02Toyota YarisCars & Mobility36.92×
03Toyota FortunerCars & Mobility32.18×
04Honda FitCars & Mobility27.66×
05Honda PilotCars & Mobility19.41×
06Toyota HiluxCars & Mobility17.06×
07Honda AccordCars & Mobility16.43×
08Škoda AutoCars & Mobility15.99×
09Honda CivicCars & Mobility14.38×
10Toyota CorollaCars & Mobility13.41×
11City carCars & Mobility13.24×
12Toyota RAV4Cars & Mobility10.75×
13Toyota CamryCars & Mobility10.47×
14Toyota HighlanderCars & Mobility10.10×
15Family carCars & Mobility8.18×
16Used CarsCars & Mobility7.55×
17Certified Pre-OwnedCars & Mobility7.00×
18HatchbackCars & Mobility6.62×
19HondaCars & Mobility5.67×
20Used carCars & Mobility4.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honda CR-V audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honda CR-V audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.43×
Need for SecurityCONSERVATISM1.53×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honda CR-V audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Design AffinityPREMIUM0.78×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honda CR-V have in United States?

Honda CR-V has an estimated audience of 5,915,248 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Honda CR-V fans?

35.5% of Honda CR-V fans are female, 64.5% are male, with an average age of 43.2 years.

03

Which brands do Honda CR-V fans like most?

Honda CR-V fans show strongest brand affinity for Honda City (55.15×), Toyota Yaris (36.92×), and Honda Civic (14.38×) over the country average.

04

Where do Honda CR-V fans live in United States?

Honda CR-V fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Honda CR-V fans also like?

Beyond Honda CR-V itself, the audience over-indexes on Toyota Yaris (36.92×), Honda Civic (14.38×), Honda Pilot (19.41×), and Toyota Fortuner (32.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Honda CR-V audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda CR-V. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →