Honda CR-V Audience in United States

Honda CR-V logo

Honda CR-V has an estimated audience of 5,806,697 people in United States. 35.5% are female, 64.5% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Honda City, Toyota Yaris, Honda Civic, Toyota Fortuner, Used Cars.

The average Honda CR-V fan in United States is 43.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Honda City, Toyota Yaris, Honda Civic, with strongest over-indexing on Honda City (55.15× the country average). Demographically, the Honda CR-V audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Honda CR-V fans

Demographic split for Honda CR-V audience in United States
MetricValue
Female35.5%
Male64.5%
Average age43.2
Estimated audience size5,806,697

Audience persona

The typical Honda CR-V fan in United States is more male, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Honda City.

Top regions in United States

Top regions ranked by reach for Honda CR-V in United States
RegionReachAffinity
California717,9911.12×
Texas558,3761.12×
Florida394,0001×
New York368,6801.14×
Illinois245,1881.27×
Ohio229,8971.29×
Pennsylvania229,3301.17×
North Carolina212,4611.22×
Georgia193,9121.08×
New Jersey191,4741.3×
Virginia157,6611.11×
Massachusetts149,2971.31×
Michigan145,4240.96×
Indiana122,5311.16×
Washington120,7031.04×
Tennessee120,4071.03×
Maryland108,3501.09×
Arizona108,2050.91×
Minnesota100,3891.21×
Missouri100,1501.07×
Wisconsin96,4331.1×
South Carolina89,7811.03×
Colorado85,7780.94×
Alabama78,8410.97×
Kentucky78,7721.08×
Louisiana78,0121.04×
Connecticut72,7331.25×
Oklahoma64,4311×
Oregon63,1340.95×
Nevada50,6360.9×
Utah50,3680.97×
Arkansas47,8821×
Kansas46,9921.03×
Mississippi46,3770.97×
Iowa45,9730.96×
Nebraska28,1080.97×
Idaho24,5260.84×
West Virginia24,4030.9×
Hawaii23,9610.96×
New Hampshire23,0911.01×
New Mexico20,2790.7×
Maine18,7190.9×
Rhode Island18,1810.98×
Delaware14,7460.92×
Washington, District of Columbia13,8850.8×
Montana10,4870.65×
South Dakota10,2180.76×
Vermont8,8670.87×
North Dakota8,5210.71×
Alaska8,4240.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honda CR-V audience
BrandAffinityCategory
Honda City55.15×Cars & Mobility
Toyota Yaris36.92×Cars & Mobility
Honda Civic14.38×Cars & Mobility
Toyota Fortuner32.18×Cars & Mobility
Used Cars7.55×Cars & Mobility
Honda Pilot19.41×Cars & Mobility
Honda Accord16.43×Cars & Mobility
Honda Fit27.66×Cars & Mobility
City car13.24×Cars & Mobility
Toyota Corolla13.41×Cars & Mobility
Toyota Hilux17.06×Cars & Mobility
Used car4.33×Cars & Mobility
Honda5.67×Cars & Mobility
Toyota RAV410.75×Cars & Mobility
Toyota Camry10.47×Cars & Mobility
Family car8.18×Cars & Mobility
Hatchback6.62×Cars & Mobility
Certified Pre-Owned7×Cars & Mobility
Toyota Highlander10.1×Cars & Mobility
Škoda Auto15.99×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honda CR-V audience
TraitClusterScore
Family OrientationCONSERVATISM1.54
Quality AwarenessPREMIUM1.51
Need for SecurityCONSERVATISM1.37
Career OrientationPOWER1.14
TravellingTHRILL1.13
Price SensitivityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Honda CR-V
CountryShare
United States22.9%
Brazil5.9%
Indonesia4.3%

See Honda CR-V audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Honda CR-V have in United States?

Honda CR-V has an estimated audience of 5,806,697 people in United States, concentrated in California and Texas.

What is the gender split and age of Honda CR-V fans?

35.5% of Honda CR-V fans are female, 64.5% are male, with an average age of 43.2 years.

Which brands do Honda CR-V fans like most?

Honda CR-V fans show strongest brand affinity for Honda City (55.15×), Toyota Yaris (36.92×), and Honda Civic (14.38×) over the country average.

Where do Honda CR-V fans live in United States?

Honda CR-V fans in United States are most concentrated in California (reach 717,991), Texas (reach 558,376), and Florida (reach 394,000). These three regions account for the largest share of the active audience.

What other brands do Honda CR-V fans also like?

Beyond Honda CR-V itself, the audience over-indexes on Toyota Yaris (36.92×), Honda Civic (14.38×), Toyota Fortuner (32.18×), and Used Cars (7.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda CR-V. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.