How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | JJeep Wrangler | 9.2M | 37.0% | 35.9 | 23.7% | |
| 2 | FFord Mustang | 9.1M | 33.4% | 35.0 | 21.8% | Car type |
| 3 | DDodge Ram | 8.3M | 49.2% | 37.5 | 21.6% | Car type |
| 4 | JJeep Grand Cherokee | 8.2M | 44.9% | 42.1 | 29.4% | |
| 5 | HHonda Civic | 7.4M | 18.2% | 34.2 | 26.9% | Car type |
| 6 | TToyota RAV4 | 6.3M | 24.8% | 36.6 | 29.3% | Car type |
| 7 | TToyota Tacoma | 6.1M | 59.5% | 38.4 | 17.3% | Car type |
| 8 | TToyota Camry | 6.1M | 29.8% | 38.8 | 31.5% | Car type |
| 9 | VVolkswagen Tiguan | 5.9M | 20.4% | 42.2 | 30.5% | Car type |
| 10 | HHonda CR-V | 5.8M | 22.7% | 43.2 | 35.5% | Car type |
| 11 | CChevrolet Corvette | 5.7M | 39.6% | 37.6 | 17.0% | Car type |
| 12 | TTesla Model Y | 5.6M | 26.9% | 40.3 | 27.9% | Car type |
| 13 | CChevrolet Camaro | 5.3M | 41.3% | 36.2 | 17.8% | Car type |
| 14 | TToyota Land Cruiser | 5.3M | 21.4% | 35.0 | 19.6% | Car type |
| 15 | TToyota Highlander | 5.2M | 50.8% | 41.9 | 33.6% | Car type |
| 16 | TToyota Tundra | 5.1M | 54.7% | 38.9 | 16.2% | Car type |
| 17 | FFord Bronco | 5.1M | 50.8% | 42.2 | 22.7% | Car type |
| 18 | DDodge Charger | 4.9M | 41.4% | 34.5 | 16.5% | Car type |
| 19 | TToyota Corolla | 4.9M | 13.9% | 36.2 | 25.3% | Car type |
| 20 | TToyota 4Runner | 4.7M | 66.6% | 36.6 | 21.2% | Car type |
| 21 | HHonda Accord | 4.6M | 30.9% | 36.7 | 31.0% | Car type |
| 22 | TTesla Model 3 | 4.6M | 29.0% | 40.3 | 28.1% | Car type |
| 23 | NNissan GT-R | 4.5M | 31.1% | 29.6 | 21.6% | Car type |
| 24 | TToyota Supra | 4.4M | 31.7% | 29.2 | 20.3% | Car type |
| 25 | DDodge Challenger | 4.4M | 33.2% | 34.5 | 16.0% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in United States?
Jeep Wrangler currently leads with an estimated audience of 9.2M people in United States.