How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | AAcura ZDX | 2M | 85.0% | 33.4 | 23.6% | Car type |
| 77 | VVolkswagen Golf | 2M | 9.3% | 32.2 | 25.6% | Car type |
| 78 | NNissan Navara | 2M | 17.2% | 36.2 | 27.8% | Car type |
| 79 | CChrysler 300 | 2M | 53.6% | 38.7 | 20.3% | Car type |
| 80 | BBMW 5 Series | 1.9M | 17.2% | 34.6 | 20.5% | Car type |
| 81 | HHonda Odyssey (North America) | 1.9M | 57.8% | 41.6 | 33.4% | |
| 82 | JJeep Grand Cherokee (WJ) | 1.9M | 41.5% | 30.0 | 21.1% | Car type |
| 83 | BBMW M4 | 1.9M | 14.7% | 29.9 | 15.7% | Car type |
| 84 | BBMW X5 (E70) | 1.9M | 21.4% | 34.9 | 20.0% | Car type |
| 85 | BBMW X6 | 1.8M | 13.4% | 33.0 | 19.8% | Car type |
| 86 | MMercedes-Benz C-Class | 1.8M | 33.6% | 36.1 | 23.7% | Car type |
| 87 | NNissan Pathfinder | 1.8M | 40.1% | 40.2 | 35.6% | |
| 88 | VVolkswagen Beetle | 1.8M | 22.9% | 40.1 | 26.0% | Car type |
| 89 | TTesla Cybertruck | 1.8M | 20.8% | 38.5 | 23.1% | Car type |
| 90 | FFord Mustang (third generation) | 1.8M | 22.2% | 32.8 | 9.6% | |
| 91 | NNissan Frontier | 1.8M | 98.4% | 37.9 | 30.3% | Car type |
| 92 | CChevrolet Colorado | 1.8M | 61.8% | 42.3 | 15.8% | |
| 93 | JJeep Gladiator | 1.8M | 64.8% | 34.8 | 19.7% | |
| 94 | TToyota Crown | 1.8M | 41.9% | 38.5 | 27.7% | Car type |
| 95 | MMitsubishi Outlander | 1.8M | 16.6% | 38.3 | 43.7% | |
| 96 | BBMW X5 (F15) | 1.8M | 19.8% | 33.1 | 20.3% | |
| 97 | KKia Soul | 1.8M | 28.1% | 40.5 | 37.8% | |
| 98 | FFord Ranger (T6) | 1.8M | 20.1% | 41.7 | 15.9% | Car type |
| 99 | LLexus GX | 1.7M | 56.1% | 40.5 | 26.2% | |
| 100 | EEVO | 1.7M | 92.8% | 35.8 | 25.7% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in United States?
Jeep Wrangler currently leads with an estimated audience of 9.1M people in United States.