Rascasse Audience Intelligence

Honda Odyssey (North America) Audience in United States

A data profile of the people who buy, follow and care about Honda Odyssey (North America) in United States — modelled from more than twelve digital signal sources. Honda Odyssey (North America) has an estimated audience of 1,894,503 people in United States.

#81among Car Model in United States#491in Cars & Mobility

The average Honda Odyssey (North America) fan in United States is 41.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Honda Pilot, Honda Ridgeline, Richard Hammond, with strongest over-indexing on Honda Pilot (83.26× the country average).

Demographically, the Honda Odyssey (North America) audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honda Odyssey (North America) fan in United States is more male, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Honda Pilot.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honda Odyssey (North America) profile in United States.

Audience size
1.9M
in United States
Gender
33.4%♀
66.6% male
Age
41.6
average years
Country rank
#14865
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honda Odyssey (North America) fans

33.4% are female, 66.6% are male, average age 41.6.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Honda Odyssey (North America) audience in United States
MetricValue
Female33.4%
Male66.6%
Average age41.6
Estimated audience size1,894,503
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Honda Odyssey (North America) audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3924%
40-4922%
50+23%
Fig. 04

Worldwide distribution

57.8%

of the worldwide Honda Odyssey (North America) audience comes from United States.

Worldwide audience distribution share by country for Honda Odyssey (North America)
CountryShare
United States57.8%
Canada7.2%
Poland4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honda Odyssey (North America) audience in United States is strongest.

Fig. 05

Top regions by affinity

Honda Odyssey (North America) fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~80K1.38×
02Indiana~50K1.38×
03Kentucky~30K1.27×
04Hawaii~10K1.25×
05Missouri~40K1.23×
06Virginia~60K1.22×
07Kansas~20K1.21×
08North Carolina~70K1.20×
09Illinois~70K1.19×
10Tennessee~40K1.19×
11Wisconsin~30K1.19×
12New Jersey~60K1.17×
13Maryland~40K1.16×
14Oklahoma~20K1.16×
15Iowa~20K1.12×
16Georgia~60K1.11×
17Utah~20K1.09×
18Alabama~30K1.08×
19South Carolina~30K1.07×
20Texas~200K1.05×
21Florida~100K1.04×
22Arkansas~20K1.04×
23California~200K1.01×
24Pennsylvania~60K1.01×
25Nebraska~9K1.01×
26Michigan~50K0.99×
27Minnesota~30K0.99×
28Delaware~5K0.99×
29Washington~40K0.98×
30New York~100K0.95×
31Connecticut~20K0.94×
32Louisiana~20K0.93×
33Oregon~20K0.93×
34Mississippi~10K0.92×
35Arizona~30K0.91×
36South Dakota~4K0.91×
37North Dakota~3K0.90×
38West Virginia~8K0.89×
39New Hampshire~6K0.88×
40Massachusetts~30K0.87×
41Idaho~8K0.87×
42Nevada~20K0.85×
43Maine~5K0.82×
44Rhode Island~5K0.82×
45New Mexico~7K0.77×
46Colorado~20K0.76×
47Vermont~2K0.75×
48Alaska~3K0.71×
49Washington, District of Columbia~4K0.68×
50Montana~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Honda Odyssey (North America), United States
0.67×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honda Odyssey (North America) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honda Odyssey (North America) audience
#·InterestCategoryAffinity×
01Richard HammondCars & Mobility84.90×
02Honda PilotCars & Mobility83.26×
03Honda RidgelineCars & Mobility42.90×
04Acura RDXCars & Mobility37.47×
05Nissan PathfinderCars & Mobility30.53×
06Acura MDXCars & Mobility28.57×
07Acura TLXCars & Mobility26.18×
08Infiniti QX60Cars & Mobility25.33×
09Nissan SentraCars & Mobility24.83×
10Ford EscapeCars & Mobility17.30×
11Honda CR-VCars & Mobility15.11×
12Nissan RogueCars & Mobility15.06×
13Honda AccordCars & Mobility14.94×
14Toyota HighlanderCars & Mobility12.10×
15Jewel-OscoShopping11.62×
16City carCars & Mobility11.41×
17MonstersMovies & TV10.39×
18Used CarsCars & Mobility8.66×
19HatchbackCars & Mobility7.26×
20Used carCars & Mobility4.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honda Odyssey (North America) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honda Odyssey (North America) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.65×
Need for SecurityCONSERVATISM2.17×
Quality AwarenessPREMIUM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honda Odyssey (North America) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
MindfulnessBALANCE0.70×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honda Odyssey (North America) have in United States?

Honda Odyssey (North America) has an estimated audience of 1,894,503 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Honda Odyssey (North America) fans?

33.4% of Honda Odyssey (North America) fans are female, 66.6% are male, with an average age of 41.6 years.

03

Which brands do Honda Odyssey (North America) fans like most?

Honda Odyssey (North America) fans show strongest brand affinity for Honda Pilot (83.26×), Honda Ridgeline (42.9×), and Richard Hammond (84.9×) over the country average.

04

Where do Honda Odyssey (North America) fans live in United States?

Honda Odyssey (North America) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Honda Odyssey (North America) fans also like?

Beyond Honda Odyssey (North America) itself, the audience over-indexes on Honda Ridgeline (42.9×), Richard Hammond (84.9×), Acura MDX (28.57×), and Used Cars (8.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Odyssey (North America). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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