Honda Odyssey (North America) Audience in United States

Honda Odyssey (North America) has an estimated audience of 1,855,463 people in United States. 33.4% are female, 66.6% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Koenigsegg, Honda Pilot, Autism Awareness, Diabetes mellitus awareness, Honda Accord.

The average Honda Odyssey (North America) fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Koenigsegg, Honda Pilot, Autism Awareness, with strongest over-indexing on Koenigsegg (88.24× the country average). Demographically, the Honda Odyssey (North America) audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Honda Odyssey (North America) fans

Demographic split for Honda Odyssey (North America) audience in United States
MetricValue
Female33.4%
Male66.6%
Average age41.6
Estimated audience size1,855,463

Audience persona

The typical Honda Odyssey (North America) fan in United States is more male, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Koenigsegg.

Top regions in United States

Top regions ranked by reach for Honda Odyssey (North America) in United States
RegionReachAffinity
California224,4021.1×
Texas179,1471.12×
Florida132,9011.06×
New York105,0731.01×
Ohio80,0181.4×
Illinois77,7881.26×
North Carolina69,1961.24×
Georgia66,3471.16×
Pennsylvania65,4271.05×
Virginia58,6381.3×
New Jersey58,3761.24×
Michigan49,1661.01×
Indiana47,9571.41×
Tennessee45,0171.21×
Maryland39,0121.22×
Washington37,9611.02×
Missouri36,7021.23×
Wisconsin34,2461.23×
Arizona34,0750.9×
Massachusetts32,9650.9×
South Carolina31,1871.12×
Kentucky30,1241.29×
Alabama27,7391.07×
Minnesota26,6461×
Oklahoma23,3891.14×
Colorado22,4630.77×
Louisiana21,1250.88×
Oregon20,1450.95×
Utah17,7411.07×
Connecticut17,6040.95×
Kansas17,4281.19×
Iowa17,1991.13×
Arkansas15,8911.04×
Nevada15,0950.84×
Mississippi13,5510.89×
Hawaii9,0791.14×
Nebraska9,0260.97×
Idaho7,7680.83×
West Virginia7,1600.83×
New Mexico6,7880.73×
New Hampshire6,3420.87×
Maine5,0820.76×
Delaware4,8620.95×
Rhode Island4,5100.76×
Washington, District of Columbia3,7450.67×
South Dakota3,5410.83×
Montana2,9840.58×
North Dakota2,9550.78×
Alaska2,4190.61×
Vermont2,1830.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honda Odyssey (North America) audience
BrandAffinityCategory
Koenigsegg88.24×Cars & Mobility
Honda Pilot38.02×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Honda Accord22.69×Cars & Mobility
Richard Hammond71.38×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Honda CR-V16.04×Cars & Mobility
Income tax13.19×Business & Career
Honda Civic11.52×Cars & Mobility
Nissan Sentra24.32×Cars & Mobility
Hyundai Elantra20.22×Cars & Mobility
CarGurus5.21×Cars & Mobility
Paco Rabanne25.71×Beauty & Wellness
Day trading10.16×Business & Career
Used car4.01×Cars & Mobility
AutoZone3.18×Cars & Mobility
Indianapolis Motor Speedway11×Sports
Jewel-Osco9.16×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honda Odyssey (North America) audience
TraitClusterScore
Family OrientationCONSERVATISM2.41
Risk AppetiteTHRILL2.04
Quality AwarenessPREMIUM1.84
Need for SecurityCONSERVATISM1.7
Luxury OrientationPREMIUM1.27
Price SensitivityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Honda Odyssey (North America)
CountryShare
United States57.6%
Canada7.3%
Poland4.5%

See Honda Odyssey (North America) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Honda Odyssey (North America) have in United States?

Honda Odyssey (North America) has an estimated audience of 1,855,463 people in United States, concentrated in California and Texas.

What is the gender split and age of Honda Odyssey (North America) fans?

33.4% of Honda Odyssey (North America) fans are female, 66.6% are male, with an average age of 41.6 years.

Which brands do Honda Odyssey (North America) fans like most?

Honda Odyssey (North America) fans show strongest brand affinity for Koenigsegg (88.24×), Honda Pilot (38.02×), and Autism Awareness (19.03×) over the country average.

Where do Honda Odyssey (North America) fans live in United States?

Honda Odyssey (North America) fans in United States are most concentrated in California (reach 224,402), Texas (reach 179,147), and Florida (reach 132,901). These three regions account for the largest share of the active audience.

What other brands do Honda Odyssey (North America) fans also like?

Beyond Honda Odyssey (North America) itself, the audience over-indexes on Honda Pilot (38.02×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Honda Accord (22.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Odyssey (North America). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.