Honda Odyssey (North America) Audience in United States

Honda Odyssey (North America) logo

Honda Odyssey (North America) has an estimated audience of 1,855,463 people in United States. 33.4% are female, 66.6% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Hipster, Keenan Allen, Hundertwasserhaus, Leverage (TV series), Life of Pi.

The average Honda Odyssey (North America) fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hipster, Keenan Allen, Hundertwasserhaus, with strongest over-indexing on Hipster (22.69× the country average). Demographically, the Honda Odyssey (North America) audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Honda Odyssey (North America) fans

Demographic split for Honda Odyssey (North America) audience in United States
MetricValue
Female33.4%
Male66.6%
Average age41.6
Estimated audience size1,855,463

Audience persona

The typical Honda Odyssey (North America) fan in United States is more male, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Hipster.

Top regions in United States

Top regions ranked by reach for Honda Odyssey (North America) in United States
RegionReachAffinity
California224,4021.1×
Texas179,1471.12×
Florida132,9011.06×
New York105,0731.01×
Ohio80,0181.4×
Illinois77,7881.26×
North Carolina69,1961.24×
Georgia66,3471.16×
Pennsylvania65,4271.05×
Virginia58,6381.3×
New Jersey58,3761.24×
Michigan49,1661.01×
Indiana47,9571.41×
Tennessee45,0171.21×
Maryland39,0121.22×
Washington37,9611.02×
Missouri36,7021.23×
Wisconsin34,2461.23×
Arizona34,0750.9×
Massachusetts32,9650.9×
South Carolina31,1871.12×
Kentucky30,1241.29×
Alabama27,7391.07×
Minnesota26,6461×
Oklahoma23,3891.14×
Colorado22,4630.77×
Louisiana21,1250.88×
Oregon20,1450.95×
Utah17,7411.07×
Connecticut17,6040.95×
Kansas17,4281.19×
Iowa17,1991.13×
Arkansas15,8911.04×
Nevada15,0950.84×
Mississippi13,5510.89×
Hawaii9,0791.14×
Nebraska9,0260.97×
Idaho7,7680.83×
West Virginia7,1600.83×
New Mexico6,7880.73×
New Hampshire6,3420.87×
Maine5,0820.76×
Delaware4,8620.95×
Rhode Island4,5100.76×
Washington, District of Columbia3,7450.67×
South Dakota3,5410.83×
Montana2,9840.58×
North Dakota2,9550.78×
Alaska2,4190.61×
Vermont2,1830.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honda Odyssey (North America) audience
BrandAffinityCategory
Hipster22.69×Politics & Society
Keenan Allen15.47×Sports
Hundertwasserhaus88.24×Travel & Leisure
Leverage (TV series)6.79×Movies & TV
Life of Pi9.7×Movies & TV
Arrietty14.68×Movies & TV
MK4.07×Music & Radio
The Tree of Life (film)10.57×Movies & TV
Northrop Grumman5.34×Business & Career
Hipmunk24.32×Travel & Leisure
Nationality1.54×Politics & Society
TV Fanatic7.14×Movies & TV
Hideki Matsuyama7.11×Sports
Hog Hunting2.27×Sports
Eden Lake5.46×Movies & TV
Israeli cuisine5.92×Food & Beverages
Iwin24.26×Games
Diane Sawyer5.61×Movies & TV
Kansas1.55×Travel & Leisure
Jason Hawes14.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honda Odyssey (North America) audience
TraitClusterScore
Family OrientationCONSERVATISM2.41
Risk AppetiteTHRILL2.04
Quality AwarenessPREMIUM1.84
Need for SecurityCONSERVATISM1.7
Luxury OrientationPREMIUM1.27
Price SensitivityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Honda Odyssey (North America)
CountryShare
United States57.6%
Canada7.3%
Poland4.5%

See Honda Odyssey (North America) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Honda Odyssey (North America) have in United States?

Honda Odyssey (North America) has an estimated audience of 1,855,463 people in United States, concentrated in California and Texas.

What is the gender split and age of Honda Odyssey (North America) fans?

33.4% of Honda Odyssey (North America) fans are female, 66.6% are male, with an average age of 41.6 years.

Which brands do Honda Odyssey (North America) fans like most?

Honda Odyssey (North America) fans show strongest brand affinity for Hipster (22.69×), Keenan Allen (15.47×), and Hundertwasserhaus (88.24×) over the country average.

Where do Honda Odyssey (North America) fans live in United States?

Honda Odyssey (North America) fans in United States are most concentrated in California (reach 224,402), Texas (reach 179,147), and Florida (reach 132,901). These three regions account for the largest share of the active audience.

What other brands do Honda Odyssey (North America) fans also like?

Beyond Honda Odyssey (North America) itself, the audience over-indexes on Keenan Allen (15.47×), Hundertwasserhaus (88.24×), Leverage (TV series) (6.79×), and Life of Pi (9.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Odyssey (North America). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.