Richard Hammond Audience in United States

Richard Hammond logo

Richard Hammond has an estimated audience of 395,136 people in United States. 30.4% are female, 69.6% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Wigan Athletic F.C., James May, Jeremy Clarkson, Il Volo, Le Mans (film).

The average Richard Hammond fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wigan Athletic F.C., James May, Jeremy Clarkson, with strongest over-indexing on Wigan Athletic F.C. (5510.95× the country average). Demographically, the Richard Hammond audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Person · Subtype: Showmaster / moderator / host / journalist

Demographics of Richard Hammond fans

Demographic split for Richard Hammond audience in United States
MetricValue
Female30.4%
Male69.6%
Average age36.3
Estimated audience size395,136

Audience persona

The typical Richard Hammond fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Wigan Athletic F.C..

Top regions in United States

Top regions ranked by reach for Richard Hammond in United States
RegionReachAffinity
California38,4260.88×
Texas26,6340.78×
Florida21,2780.8×
New York17,2840.78×
Pennsylvania12,7050.95×
North Carolina12,2971.03×
Ohio11,9360.98×
Illinois11,5260.88×
Washington11,4391.44×
Michigan10,7531.04×
Georgia10,6110.87×
Virginia9,8471.02×
Colorado8,5201.37×
Tennessee8,4811.07×
Massachusetts8,1991.05×
Arizona7,7070.96×
Indiana7,5421.04×
New Jersey7,3060.73×
Oregon7,0221.55×
Wisconsin6,5621.1×
Missouri6,5291.02×
Minnesota6,1061.08×
Maryland5,5130.81×
Utah5,1741.46×
South Carolina5,1430.87×
Kentucky4,7980.97×
Alabama4,3970.8×
Connecticut4,2231.07×
Oklahoma4,2000.96×
Idaho3,2901.66×
Kansas3,1621.02×
Louisiana3,0420.6×
Iowa3,0390.93×
Arkansas2,9700.91×
Nevada2,9270.77×
New Hampshire2,1331.37×
Mississippi2,0480.63×
Maine1,9571.38×
West Virginia1,8290.99×
Nebraska1,7700.89×
New Mexico1,6830.85×
Montana1,5541.42×
Hawaii1,1890.7×
Rhode Island1,1150.89×
Alaska9721.15×
Washington, District of Columbia9580.81×
Vermont8461.22×
South Dakota7720.84×
North Dakota7690.95×
Delaware7550.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Richard Hammond audience
BrandAffinityCategory
Wigan Athletic F.C.5510.95×Sports
James May499.5×Movies & TV
Jeremy Clarkson205.17×Movies & TV
Il Volo468.33×Music & Radio
Le Mans (film)306.91×Movies & TV
Lee Iacocca225.97×Cars & Mobility
Midsummer246.1×Travel & Leisure
Honda Odyssey (North America)84.9×Cars & Mobility
J. D. Power and Associates139.11×Cars & Mobility
Fifth Gear239.06×Cars & Mobility
Honda Pilot37.67×Cars & Mobility
Hummer63.49×Cars & Mobility
Jalopnik37.35×Cars & Mobility
Hyundai Sonata48.33×Cars & Mobility
Honda Ridgeline48.64×Cars & Mobility
Koenigsegg41.64×Cars & Mobility
DuPont Registry86.41×Business & Career
Undefeated78.99×Fashion & Accessoires
Road Atlanta107.2×Sports
Lancaster University110.74×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Richard Hammond audience
TraitClusterScore
PatriotismCONSERVATISM2.1
Need for SecurityCONSERVATISM1.66
Risk AppetiteTHRILL1.57
Luxury OrientationPREMIUM1.31
Early Adopter MentalityPOWER1.25
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Richard Hammond
CountryShare
United Kingdom34.4%
United States14.9%
Australia4.9%

See Richard Hammond audiences in other countries

More Showmaster / moderator / host / journalist audiences in United States

Frequently asked questions

How many fans does Richard Hammond have in United States?

Richard Hammond has an estimated audience of 395,136 people in United States, concentrated in California and Texas.

What is the gender split and age of Richard Hammond fans?

30.4% of Richard Hammond fans are female, 69.6% are male, with an average age of 36.3 years.

Which brands do Richard Hammond fans like most?

Richard Hammond fans show strongest brand affinity for Wigan Athletic F.C. (5510.95×), James May (499.5×), and Jeremy Clarkson (205.17×) over the country average.

Where do Richard Hammond fans live in United States?

Richard Hammond fans in United States are most concentrated in California (reach 38,426), Texas (reach 26,634), and Florida (reach 21,278). These three regions account for the largest share of the active audience.

What other brands do Richard Hammond fans also like?

Beyond Richard Hammond itself, the audience over-indexes on James May (499.5×), Jeremy Clarkson (205.17×), Il Volo (468.33×), and Le Mans (film) (306.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Richard Hammond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.