Rascasse Audience Intelligence

Richard Hammond Audience in United States

A data profile of the people who buy, follow and care about Richard Hammond in United States — modelled from more than twelve digital signal sources. Richard Hammond has an estimated audience of 379,543 people in United States.

#10605among Person in United States#1159in Cars & Mobility

The average Richard Hammond fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wigan Athletic F.C., James May, Jeremy Clarkson, with strongest over-indexing on Wigan Athletic F.C. (5510.95× the country average).

Demographically, the Richard Hammond audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Richard Hammond fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Wigan Athletic F.C..

Category: Cars & Mobility · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Richard Hammond profile in United States.

Audience size
380K
in United States
Gender
30.4%♀
69.6% male
Age
36.3
average years
Country rank
#42785
Person in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Richard Hammond fans

30.4% are female, 69.6% are male, average age 36.3.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for Richard Hammond audience in United States
MetricValue
Female30.4%
Male69.6%
Average age36.3
Estimated audience size379,543
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Richard Hammond audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3923%
40-4917%
50+13%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Richard Hammond audience comes from United States.

Worldwide audience distribution share by country for Richard Hammond
CountryShare
United Kingdom33.8%
United States14.8%
Australia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Richard Hammond audience in United States is strongest.

Fig. 05

Top regions by affinity

Richard Hammond fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~3K1.52×
02Oregon~6K1.42×
03Utah~5K1.39×
04Washington~10K1.37×
05New Hampshire~2K1.35×
06Montana~1K1.35×
07Maine~2K1.33×
08Vermont<1K1.27×
09Colorado~8K1.26×
10Alaska<1K1.16×
11Wisconsin~6K1.08×
12Tennessee~8K1.07×
13Minnesota~6K1.07×
14West Virginia~2K1.06×
15Connecticut~4K1.04×
16Indiana~7K1.02×
17Missouri~6K1.02×
18North Dakota<1K1.02×
19Iowa~3K1.00×
20Kansas~3K1.00×
21North Carolina~10K0.99×
22Michigan~10K0.99×
23Massachusetts~8K0.99×
24Virginia~9K0.98×
25Kentucky~5K0.98×
26South Dakota<1K0.97×
27Nebraska~2K0.96×
28Ohio~10K0.95×
29Oklahoma~4K0.95×
30Arkansas~3K0.94×
31Pennsylvania~10K0.92×
32Arizona~7K0.92×
33New Mexico~2K0.92×
34Rhode Island~1K0.92×
35South Carolina~5K0.89×
36Georgia~10K0.85×
37Alabama~5K0.85×
38California~40K0.84×
39Illinois~10K0.83×
40Washington, District of Columbia<1K0.83×
41Delaware<1K0.82×
42Maryland~5K0.81×
43Nevada~3K0.79×
44Hawaii~1K0.79×
45Florida~20K0.76×
46Mississippi~2K0.75×
47Texas~30K0.74×
48New York~20K0.74×
49New Jersey~7K0.73×
50Louisiana~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Richard Hammond, United States
0.66×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Richard Hammond audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Richard Hammond audience
#·InterestCategoryAffinity×
01Wigan Athletic F.C.Sports5510.95×
02James MayMovies & TV499.50×
03Il VoloMusic & Radio468.33×
04Le Mans (film)Movies & TV306.91×
05MidsummerTravel & Leisure246.10×
06Fifth GearCars & Mobility239.06×
07Lee IacoccaCars & Mobility225.97×
08Jeremy ClarksonMovies & TV205.17×
09J. D. Power and AssociatesCars & Mobility139.11×
10Lancaster UniversityBusiness & Career110.74×
11Road AtlantaSports107.20×
12DuPont RegistryBusiness & Career86.41×
13Honda Odyssey (North America)Cars & Mobility84.90×
14UndefeatedFashion & Accessoires78.99×
15HummerCars & Mobility63.49×
16Honda RidgelineCars & Mobility48.64×
17Hyundai SonataCars & Mobility48.33×
18KoenigseggCars & Mobility41.64×
19Honda PilotCars & Mobility37.67×
20JalopnikCars & Mobility37.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Richard Hammond audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Richard Hammond audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
Need for SecurityCONSERVATISM1.80×
Risk AppetiteTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Richard Hammond audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.99×
CreativityOPEN1.01×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Richard Hammond have in United States?

Richard Hammond has an estimated audience of 379,543 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Richard Hammond fans?

30.4% of Richard Hammond fans are female, 69.6% are male, with an average age of 36.3 years.

03

Which brands do Richard Hammond fans like most?

Richard Hammond fans show strongest brand affinity for Wigan Athletic F.C. (5510.95×), James May (499.5×), and Jeremy Clarkson (205.17×) over the country average.

04

Where do Richard Hammond fans live in United States?

Richard Hammond fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Richard Hammond fans also like?

Beyond Richard Hammond itself, the audience over-indexes on James May (499.5×), Jeremy Clarkson (205.17×), Il Volo (468.33×), and Le Mans (film) (306.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Richard Hammond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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