Rascasse Audience Intelligence

Hyundai Sonata Audience in United States

A data profile of the people who buy, follow and care about Hyundai Sonata in United States — modelled from more than twelve digital signal sources. Hyundai Sonata has an estimated audience of 1,716,543 people in United States.

#120among Car type in United States#103among Car Model in United States#539in Cars & Mobility

The average Hyundai Sonata fan in United States is 40.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Chicken salad, Hyundai Elantra, Honda Pilot, with strongest over-indexing on Chicken salad (94.6× the country average).

Demographically, the Hyundai Sonata audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hyundai Sonata fan in United States is more male, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Chicken salad.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyundai Sonata profile in United States.

Audience size
1.7M
in United States
Gender
35.3%♀
64.7% male
Age
40.4
average years
Country rank
#16031
Car Model in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyundai Sonata fans

35.3% are female, 64.7% are male, average age 40.4.

Fig. 02

Gender split

35.3%
Female
64.7%
Male
Demographic split for Hyundai Sonata audience in United States
MetricValue
Female35.3%
Male64.7%
Average age40.4
Estimated audience size1,716,543
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Hyundai Sonata audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

42.4%

of the worldwide Hyundai Sonata audience comes from United States.

Worldwide audience distribution share by country for Hyundai Sonata
CountryShare
United States42.4%
Brazil9.7%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyundai Sonata audience in United States is strongest.

Fig. 05

Top regions by affinity

Hyundai Sonata fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.76×
02Alabama~40K1.61×
03Louisiana~40K1.61×
04Georgia~80K1.47×
05Florida~200K1.43×
06Arkansas~20K1.30×
07Texas~200K1.29×
08Tennessee~40K1.23×
09Oklahoma~20K1.23×
10North Carolina~60K1.22×
11Kentucky~30K1.21×
12Maryland~30K1.16×
13Missouri~30K1.16×
14South Carolina~30K1.15×
15Indiana~40K1.14×
16Illinois~60K1.13×
17Kansas~20K1.13×
18Virginia~50K1.12×
19Utah~20K1.12×
20Delaware~5K1.12×
21Ohio~60K1.11×
22Arizona~40K1.09×
23New Jersey~50K1.08×
24New Mexico~9K1.05×
25West Virginia~8K1.01×
26Pennsylvania~60K1.00×
27Nevada~20K1.00×
28Minnesota~20K0.98×
29Nebraska~8K0.97×
30Connecticut~20K0.96×
31Rhode Island~5K0.96×
32California~200K0.93×
33Iowa~10K0.92×
34New York~80K0.87×
35Washington, District of Columbia~4K0.85×
36Wisconsin~20K0.82×
37Maine~5K0.81×
38Massachusetts~30K0.79×
39North Dakota~3K0.78×
40Idaho~7K0.76×
41New Hampshire~5K0.76×
42South Dakota~3K0.76×
43Michigan~30K0.74×
44Washington~30K0.73×
45Hawaii~5K0.72×
46Oregon~10K0.65×
47Colorado~20K0.63×
48Vermont~2K0.60×
49Montana~3K0.57×
50Alaska~2K0.57×
Fig. 06

Affinity by region

Affinity by region — Hyundai Sonata, United States
0.57×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyundai Sonata audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyundai Sonata audience
#·InterestCategoryAffinity×
01Chicken saladFood & Beverages94.60×
02Hyundai ElantraCars & Mobility60.25×
03Richard HammondCars & Mobility48.33×
04Kia OptimaCars & Mobility47.84×
05Hyundai IoniqCars & Mobility38.63×
06Honda PilotCars & Mobility33.29×
07Acura RDXCars & Mobility33.17×
08Kia ForteCars & Mobility32.65×
09Mazda6Cars & Mobility29.38×
10Acura TLXCars & Mobility28.83×
11Honda RidgelineCars & Mobility28.67×
12Acura MDXCars & Mobility24.64×
13Kia SorentoCars & Mobility23.92×
14Mazda3Cars & Mobility20.92×
15Hyundai TucsonCars & Mobility20.24×
16Hyundai Santa FeCars & Mobility18.61×
17Ford EscapeCars & Mobility17.99×
18Honda AccordCars & Mobility13.38×
19Toyota CamryCars & Mobility11.13×
20Used CarsCars & Mobility6.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyundai Sonata audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyundai Sonata audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.16×
Need for SecurityCONSERVATISM2.15×
Quality AwarenessPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyundai Sonata audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
CreativityOPEN0.78×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyundai Sonata have in United States?

Hyundai Sonata has an estimated audience of 1,716,543 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Hyundai Sonata fans?

35.3% of Hyundai Sonata fans are female, 64.7% are male, with an average age of 40.4 years.

03

Which brands do Hyundai Sonata fans like most?

Hyundai Sonata fans show strongest brand affinity for Chicken salad (94.6×), Hyundai Elantra (60.25×), and Honda Pilot (33.29×) over the country average.

04

Where do Hyundai Sonata fans live in United States?

Hyundai Sonata fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hyundai Sonata fans also like?

Beyond Hyundai Sonata itself, the audience over-indexes on Hyundai Elantra (60.25×), Honda Pilot (33.29×), Kia Optima (47.84×), and Acura MDX (24.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Sonata. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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