Hyundai Sonata Audience in United States

Hyundai Sonata logo

Hyundai Sonata has an estimated audience of 1,705,674 people in United States. 35.3% are female, 64.7% are male, average age 40.4. Top regions: Texas, California, Florida. Top brand affinities: Leverage (TV series), Arrietty, Keenan Allen, Barclays Center, Life of Pi.

The average Hyundai Sonata fan in United States is 40.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Leverage (TV series), Arrietty, Keenan Allen, with strongest over-indexing on Leverage (TV series) (17.33× the country average). Demographically, the Hyundai Sonata audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Hyundai Sonata fans

Demographic split for Hyundai Sonata audience in United States
MetricValue
Female35.3%
Male64.7%
Average age40.4
Estimated audience size1,705,674

Audience persona

The typical Hyundai Sonata fan in United States is more male, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Leverage (TV series).

Top regions in United States

Top regions ranked by reach for Hyundai Sonata in United States
RegionReachAffinity
Texas198,0121.35×
California186,4780.99×
Florida174,0481.51×
New York91,0620.96×
Georgia78,7411.5×
Illinois67,8651.19×
North Carolina63,5081.24×
Pennsylvania60,2961.05×
Ohio59,1031.12×
New Jersey50,1981.16×
Virginia49,7851.2×
Tennessee43,3081.27×
Arizona38,2321.1×
Indiana37,1361.19×
Alabama36,1451.52×
Maryland35,7411.22×
Michigan33,5470.75×
Louisiana31,5421.43×
Missouri30,7231.12×
South Carolina29,4951.15×
Massachusetts28,4480.85×
Washington26,1450.76×
Kentucky25,8351.21×
Minnesota24,0800.99×
Oklahoma22,9571.21×
Mississippi22,3861.59×
Wisconsin20,7910.81×
Arkansas17,9321.28×
Colorado17,6760.66×
Connecticut17,3291.01×
Utah17,2851.13×
Nevada16,7241.01×
Kansas15,1111.12×
Oregon12,6820.65×
Iowa12,4860.89×
New Mexico9,2891.09×
Nebraska8,0500.94×
West Virginia7,4530.94×
Idaho6,4350.75×
Rhode Island5,1750.95×
Hawaii5,1050.7×
New Hampshire5,1010.76×
Maine4,7620.78×
Delaware4,7131×
Washington, District of Columbia4,3170.84×
South Dakota2,6880.68×
North Dakota2,3560.67×
Montana2,2670.48×
Alaska1,3710.38×
Vermont1,3120.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyundai Sonata audience
BrandAffinityCategory
Leverage (TV series)17.33×Movies & TV
Arrietty34.57×Movies & TV
Keenan Allen13.02×Sports
Barclays Center24.23×Sports
Life of Pi16.19×Movies & TV
Elsword25×Games
The Tree of Life (film)16×Movies & TV
Hipster12.09×Politics & Society
Jason Hawes31.49×Movies & TV
Combat sport1.57×Sports
Jesse Plemons3.17×Movies & TV
Flattop grill27.93×Home & Garden
Northrop Grumman5.58×Business & Career
MK3.17×Music & Radio
Academy Award for Best Production Design12.68×Movies & TV
Title Nine7.58×Fashion & Accessoires
Head shaving16.29×Beauty & Wellness
Kendra Scott1.88×Fashion & Accessoires
Omaha Storm Chasers11.82×Sports
Monogram2.17×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyundai Sonata audience
TraitClusterScore
Family OrientationCONSERVATISM1.96
Need for SecurityCONSERVATISM1.7
Quality AwarenessPREMIUM1.52
Price SensitivityPREMIUM1.23
Social Media UsageJOY1.17
Career OrientationPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Hyundai Sonata
CountryShare
United States43.8%
Brazil10.0%
India6.9%

See Hyundai Sonata audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Hyundai Sonata have in United States?

Hyundai Sonata has an estimated audience of 1,705,674 people in United States, concentrated in Texas and California.

What is the gender split and age of Hyundai Sonata fans?

35.3% of Hyundai Sonata fans are female, 64.7% are male, with an average age of 40.4 years.

Which brands do Hyundai Sonata fans like most?

Hyundai Sonata fans show strongest brand affinity for Leverage (TV series) (17.33×), Arrietty (34.57×), and Keenan Allen (13.02×) over the country average.

Where do Hyundai Sonata fans live in United States?

Hyundai Sonata fans in United States are most concentrated in Texas (reach 198,012), California (reach 186,478), and Florida (reach 174,048). These three regions account for the largest share of the active audience.

What other brands do Hyundai Sonata fans also like?

Beyond Hyundai Sonata itself, the audience over-indexes on Arrietty (34.57×), Keenan Allen (13.02×), Barclays Center (24.23×), and Life of Pi (16.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Sonata. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.